It was a very close race for the 2016 finalists! The jury commended 5 winners who stood out as having the most convincing outcomes, the clearest and most well developed process as well as a convincing collection of success metrics that set them apart.

Good services aren't enough to excite people anymore. What happens when everybody around you does service design? Maybe you should brand your experience.

Dutch bank ING has been recognised recently for its innovative approach, both with its banking app, and for the radical internal transformation it underwent in 2015. Touchpoint Editor-in-Chief Jesse Grimes recently sat down with Ron Kersic to learn more about the instance of service design gaining a foothold in an unexpected part of the organisation.

With all those fancy terminologies we are creating confusion for ourselves and our clients. Maybe things shouldn't be as complex as our little terminology war around what is Service Design and what it's not.

Great service design is all about designing a service so it is useful and desirable to customers, while also making sure the service is both usable and used during and after its introduction.

Business as unusual could mean that we bring a touch of surprise to the customer experience.

Meeting Change Manager Christian Bessembinders opened a conversation about culture, service design and Pippi Longstocking.

This story is about the transformational journey of Telekom Deutschland GmbH (Deutsche Telekom) as it moves towards having a more customer-centric DNA.

The Service Design Conference in Amsterdam is now finished. You can prepare yourself for the next one. But why should you come?

Crazy comparisons often are full of insights. Let’s explore together how Service Design is like marriage in plenty of ways.

Branding, storytelling and service design can be mixed together to create unique branded services.

We asked leading practitioners giving talks and workshops at the Service Design Global Conference to answer the 3 key questions. Today we asked Robert Neal, a design consultant at Qualia, to give us his take.

We asked leading practitioners giving talks and workshops at the Service Design Global Conference to answer the 3 key questions. Today we asked Karin Lycke, a business designer, to give us her take.

Pain points are part of every service and trying to kill them all won't help. Behavioral economics and Service Design helps to choose which pain points to keep and which one to tackle.

The journey of a guy which navigates in chaos after his honeymoon.

We asked leading practitioners giving talks and workshops at the Service Design Global Conference to answer the 3 key questions. Today we asked Harald Lamberts, a service designer and founder of Essense, to give us his take.

We asked leading practitioners giving talks and workshops at the Service Design Global Conference to answer the 3 key questions. Today we asked Dave Van de Maele, a service designer and founder of Knightmoves, to give us his take.

We asked leading practitioners giving talks and workshops at the Service Design Global Conference to answer the 3 key questions. Today we asked Majid Iqbal & Dounia Ouchene, service designers at the Netherlands Enterprise Agency, to give us their take.

We asked leading practitioners giving talks and workshops at the Service Design Global Conference to answer the 3 key questions. Today we asked Christopher Wiltsie, a service designer at Joaquin Improvement Association, to give us his take.

Blogger Jeff Howard shares his impressions about past SDGC's, the pros and cons of experimenting with venues, and his hopes for the upcoming conference in Amsterdam.

We asked leading practitioners giving talks and workshops at the Service Design Global Conference to answer the 3 key questions. Today we asked Esther van der Hoorn, a customer experience manager at Aegon, to give us her take.

We asked leading practitioners giving talks and workshops at the Service Design Global Conference to answer the 3 key questions. Today we asked Daniel Ewerman, a writer, service developer, entrepreneur at Transformator Design, to give us his take.

We asked leading practitioners giving talks and workshops at the Service Design Global Conference to answer the 3 key questions. Today we asked Jonas Piet, a service designer at InWithForward, to give us his take.

We asked leading practitioners giving talks and workshops at the Service Design Global Conference to answer the 3 key questions. Today we asked Francis Rowland, a Senior UX Architect at Sigma, to give us his take.