Since service design still may sound exotic, this article will help you explain what it is in a simple language.

A session was held during the 2016 Service Design Global Conference to reflect on the academic challenges that service design is currently facing and how they can be overcome by the SDN community.

Since 1995 Birgit Mager has held the first European professorship in service design at the University of Applied Sciences in Cologne, Germany, and since then has developed the field of service design constantly in theory, methodology and practice. Her numerous lectures, publications and projects have strongly supported the implementation of a new understanding of the economical, ecological and social function of the design in the domain of services.

At the 2016 Service Design Global Conference in Amsterdam, Muna Al Dhabbah (Director of Government Service Development, Prime Minister’s Office, UAE) was joined on stage by Simone Carrier (Head of Service Design at FutureGov) to share their experiences in applying service design to improve citizen-government interactions within the UAE.

We asked Dutch-based design consultant Dennis Hambeukers to recap his SDN's Global Conference 2016 learnings in both written and visual form.

MKB bedrijven kunnen zich nu aanmelden voor een service design masterclass!

The Amsterdam Service Jam was organized again! The Service Jam is an event that is organized in 80 places around the world at the same time. A weekend to get introduced or have a practical workout in service design and get together with fellows to have fun. The motto of the Global Service Jam is: Doing Not Talking!

This digital publication celebrates the amazing work of the SDN Chapters. Last year saw five new chapters become official, four chapter run national conferences and a variety of other unique chapter initiatives which we commend in this publication.

In recent years, design teams working both in-house and at consultancies are increasingly applying the service design mindset and methods across a wide variety of projects.

What’s behind the ongoing trend of mergers and acquisitions in the world of service design? And what does it mean for the way our discipline is being practiced?

When a project wins a Service Design Award there is certainly something to learn from it.

It was a very close race for the 2016 finalists! The jury commended 5 winners who stood out as having the most convincing outcomes, the clearest and most well developed process as well as a convincing collection of success metrics that set them apart.

Good services aren't enough to excite people anymore. What happens when everybody around you does service design? Maybe you should brand your experience.

Dutch bank ING has been recognised recently for its innovative approach, both with its banking app, and for the radical internal transformation it underwent in 2015. Touchpoint Editor-in-Chief Jesse Grimes recently sat down with Ron Kersic to learn more about the instance of service design gaining a foothold in an unexpected part of the organisation.

With all those fancy terminologies we are creating confusion for ourselves and our clients. Maybe things shouldn't be as complex as our little terminology war around what is Service Design and what it's not.

Great service design is all about designing a service so it is useful and desirable to customers, while also making sure the service is both usable and used during and after its introduction.

Business as unusual could mean that we bring a touch of surprise to the customer experience.

Meeting Change Manager Christian Bessembinders opened a conversation about culture, service design and Pippi Longstocking.

This story is about the transformational journey of Telekom Deutschland GmbH (Deutsche Telekom) as it moves towards having a more customer-centric DNA.

The Service Design Conference in Amsterdam is now finished. You can prepare yourself for the next one. But why should you come?

Crazy comparisons often are full of insights. Let’s explore together how Service Design is like marriage in plenty of ways.

Branding, storytelling and service design can be mixed together to create unique branded services.

We asked leading practitioners giving talks and workshops at the Service Design Global Conference to answer the 3 key questions. Today we asked Robert Neal, a design consultant at Qualia, to give us his take.

We asked leading practitioners giving talks and workshops at the Service Design Global Conference to answer the 3 key questions. Today we asked Karin Lycke, a business designer, to give us her take.