Learn more about these three views into advanced service design doing: collaboration, prototyping, and journey mapping in this SDN Academy Masterclass.

Today, more than ever, the role of design is shaping human needs as we deliver new service models to improve human lives. As design professionals we continue to experiment with new ways to provide solutions for complex problems. During this two-part course, we will learn about the role of service design in organisations today, share insights on how to identify design challenges from an inside and outside-in perspective and, ultimately turn these insights into actions by closing gaps between people, process, policies, platforms.

Our introductory level course, the Professional Development Award in Service Design covers the core skills, tools and mindsets you need to service design powerful interventions for complex issues.

Successfully conducting qualitative user research and deriving strong insights and relevant recommendations in a short time is crucial. In order to understand user needs in detail and also to detect the deeper, non-obvious needs, psychological basics, the skilled use of conversation techniques and a high degree of communication skills are essential. The course will provide a lively mix of introducing and discussing selected theories and practical exercises.