Ever wondered what all the buzz about Service Design is about? Do you want to learn more about what it takes to be truly user-centric? Are you lacking methods and tools to elicit users‘ needs and design successful services? Then look no further! This two-day workshop will introduce you to the world of Service Design, cover the fundamentals of the Service Design process, and provide you with essential methods and tools to support work in this practice.

INNOVATION FÜR DIE DIENSTLEISTUNGSGESELLSCHAFT Wir leben in einer Service- und Dienstleistungsgesellschaft. 1,7 Milliarden Menschen arbeiten tagtäglich in dieser Branche – einem wesentlichen Fundament unserer Wirtschaft. Unser Angebot richtet sich an all diejenigen im Unternehmen, die dafür verantwortlich sind, die „Customer Experience“ zu schaffen und zu verbessern. Also die Erfahrung und das Erlebnis, das Ihr Kunde hat, wenn er mit Ihnen in Kontakt tritt und Ihre Leistungen in Anspruch nimmt. Denn genau darüber können Sie sich vom Wettbewerb differenzieren und Ihre Kunden an sich binden.

This intensive 2-day course on July 9-10, 2019 will give you an in-depth level of understanding of core Design Thinking principles, key tools & terminology. The learning method for course is hands-on, ‘Learning-by-Doing,’ and takes you through the arc of the design thinking methodology as you address a real-world design challenge. You will learn a selection of Design Thinking tools during the two days including: stakeholder mapping, personas, customer journey mapping, challenge reframing, service scenarios, value network mapping, and prototyping.

The objective of the 2-day training is to understand your current facilitation skills, your strengths, and to improve upon your personal opportunity areas through a combination of facilitation practice and personal coaching. The activities for the 2-day training are a balanced mix of theory and practice.