Latest case studies

Case Study Designing PubMed 2.0 - Part I

Designing PubMed 2.0 - Part I

In 2018, PubMed, the world’s largest biomedical and life sciences journal citation database and search engine, needed a redesign. NCBI asked us to inform and validate a re-platforming effort that they internally referred to as “PubMed Labs.”


Service Designer: Victor Udoewa, Andrew Maier

Service Provider: National Institutes of Health (NIH), National Library of Medicine (NLM), National Center for Biotechnology Information (NCBI)

Industry: Government

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Case Study Shenzhen Guangming Jingkou Community “Homestay Breeze”

Shenzhen Guangming Jingkou Community “Homestay Breeze”

At present, the consumption group of domestic homestay is younger and the consumption ability is improved. In


Service Designer: Emma Yang

Service Provider: Zhejiang University

Industry: Information Technologie

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Case Study Collaborative Futures: Food Futures 2031

Collaborative Futures: Food Futures 2031

Over the course of fourteen weeks, this partnership project between the Centre for Civic Innovation (CCI) at Glasgow City Council (GCC) and The Glasgow School of Art explored Glasgow’s food systems to identify opportunities for social innovation to support systems change.


Service Designer: Collaborative Futures

Service Provider: Centre for Civic Innovation (Glasgow City Council) / Glasgow School of Art

Industry: Commercial Services

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Case Study Shopping Sustainably for Groceries Made Easy with Save

Shopping Sustainably for Groceries Made Easy with Save

The increased number of natural disasters is a result of climate change that we are facing at the moment. As the food industry causes 1/3 of the carbon dioxide (CO2) emissions, we need to make more sustainable choices, especially as consumers (Eaternity Institute, 2021). However, we are loaded with different information about sustainability which causes confusion and thus we care less. So, how might we encourage cons...


Service Designer: Chu-Yi Vuong

Service Provider: Student project (University: National College of Art & Design, MA Service Design 20/21)

Industry: Commercial Services

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Case Study Ensuring the sustainable future of public transportation through SD

Ensuring the sustainable future of public transportation through SD

Design agency Hellon and Helsinki public transport authority HSL have had a 6-year strategic service design partnership.


Service Designer: Hellon, Lotta Julkunen, Ville Manneri, Joakim Eriksson, Sonja Nielsen, Laura Franck

Service Provider: Helsinki region public transport authority (“HSL”)

Industry: Transportation

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Case Study CoronaCheck: Service Design In Times Of Crisis

CoronaCheck: Service Design In Times Of Crisis

To combat this crisis at a national level, the Dutch Ministry of Health, Welfare and Sport assembled a multidisciplinary team to develop a solution to re-open society safely for 17 million inhabitants.


Service Designer: Emilie van Spronsen, Saskia Mosterman, Jette Stuyt

Service Provider: Koos Service Design

Industry: Information Technologie

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Case Study Improving the transition towards a care home

Improving the transition towards a care home

There is a care home staff shortage. The Covid pandemic severely impacted the way of working in care homes.


Service Designer: Emma Schalkers, Oda Landsman, Chris Lueb

Service Provider: RAK - Sigra

Industry: Healthcare

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Case Study Improving Care and Reducing Waiting Time in the Public Health Sector

Improving Care and Reducing Waiting Time in the Public Health Sector

In Chile, the UNDP (2017) identifies public health sector waiting times as one of the main causes of widespread dissatisfaction with the government and loss of confidence in the public sector.


Service Designer: Local chilean university

Service Provider: University’s public innovation lab

Industry: Healthcare

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Latest case studies

Case Study An Ambitious Vision for Men’s Health

An Ambitious Vision for Men’s Health

The client in Cleveland, OH sought to reshape the way men engage with health by offering a healthcare, wellbeing, and lifestyle experience tailored for men.


Service Designer: Consulting strategy design team including two design strategists, a business designer, content writer, design intern, project manager, and members of the service provider’s innovation team.

Service Provider: Men’s health program in a major healthcare system.

Industry: Healthcare

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Case Study Design Guidance Service

Design Guidance Service

We won a project to develop a design system for the Children’s code. Our challenge was to support technology teams to better adhere to the code and ultimately, to enable the creation of more responsible services for young peopl.


Service Designer: Not applicable

Service Provider: For the ICO ( ‘Information Commissioner’s Office’)

Industry: Education

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Case Studies: Government Design to reactivate the construction industry

Design to reactivate the construction industry

The challenge for BBK was to give support in the creation of the service and experience so that these companies could implement the sanitary protocol and its iniciativas during the COVID crisis. All of this with the objective to take care of the workers and the nearby communities, besides reactivating the industry.


Service Designer: BBK group

Service Provider: Cámara Chilena de la Construcción

Industry: Government

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Case Study Journey Repository - Internal service design teams

Journey Repository - Internal service design teams

● We are working with the largest HR service provider for starters, self-employed persons, employers and accountants in Belgium.


Service Designer: Cedric Kamp

Service Provider: Knight Moves

Industry: Other

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Case Study Decarbonising farming with a co-created circular service model

Decarbonising farming with a co-created circular service model

At the centre of this global debate, farmers feel like they live in a paradox; they feel pride in feeding the planet but guilty of polluting it. While the European Green Deal sets the direction, farmers are left on their own to find effective solutions for their businesses. We are only at the early stages of measuring GHG, and most solutions connected to public funding are centred around organic farming.


Service Designer: Agency, size 40

Service Provider: Global crop nutrition and agriculture solution provider

Industry: Government

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Case Study Co-designing Futures with the Voluntary Sector

Co-designing Futures with the Voluntary Sector

In 2021 a design and innovation consultancy and a national membership body for the third sector in Wales (the client) co-led a nationwide, participatory futures and system change project with the whole of the voluntary and charitable sector in Wales.


Service Designer: Private Sector Technology, Design & Innovation Consultancy, UK branch

Service Provider: National Membership Body for the Voluntary Sector in Wales

Industry: Government

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Case Study Braver Training Grounds: Customer Experience Design, Social Housing

Braver Training Grounds: Customer Experience Design, Social Housing

The client is a small organization that supports affordable housing options in a small municipality and surrounding area.. In 2021 they commissioned The consultant, a human-centred design agency to conduct an independent assessment of their current state of customer experience and to offer recommendations about how to improve it.


Service Designer: Kristofer Kelly-Frere, John Vardalos, Kevin Drinkwater, Cindy Lam

Service Provider: J5 Design

Industry: Professional Services/Other

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Case Study Atopic Dermatitis Is A Condition Beyond A Skin Disease

Atopic Dermatitis Is A Condition Beyond A Skin Disease

Create a 360 impact strategy involving patients, supporting staff, physicians and caregivers in order to achieve adherence to the program and to the drug in a way that is much more relatable and relevant to all those involved throughout the experience.


Service Designer: Camilo Niño, Lucía Peña, María Camila Venegas, Maria Camila Garcia, María Borrero, Javier Durango, Johjann Rodríguez, Lorena Herrera.

Service Provider: Háptica

Industry: Healthcare

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