An Outside-In Approach to Launch A New Fintech Product
A failed initiative made the fintech start-up founders wary of investing again. In this climate, it was important to validate the market opportunity and differentiate the new B2B Digital Payment Service idea in India and answer the question “If we build it will they come?”.
Service Designer: Dr. Vidya Priya Rao
Service Provider: Innovatus Marketers Touchpoint LLP
Industry: Financial Services