Latest case studies

Case Study Faith Equestrian Service Branding.

Faith Equestrian Service Branding.

Faith Equestrian Therapeutic Center (FETC) struggled with an outdated brand identity, fragmented communication strategies, and limited visibility beyond its immediate community. The goal was to bridge this disconnect by aligning the center’s external voice with the emotional depth and value of its services.


Service Designer: SCAD SERVE & Prof. Matthias Hillner

Service Provider: Faith Equestrian Therapeutic Center.

Industry: Healthcare

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Case Study Designing a Holistic Reading Ecosystem

Designing a Holistic Reading Ecosystem

Bookline is one of Hungary's most well-known digital bookstores. Over the years Bookline’s original values such as innovation and youthfulness began to fade. The project started with objectives focused on brand repositioning, process optimization and validating new business models, but addressed further challenges.


Service Designer: Works. Design Agency

Service Provider: Libri-Bookline Ltd.

Industry: Retail

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Case Study 2G Sunset

2G Sunset

Due to the looming shutdown of 2G and 3G networks worldwide, the challenge for the Verisure design team was to create a DIY process that allows customers to replace their security system’s Central Unit easily—despite these devices not being typically intended for DIY.


Service Designer: Alexander Lundgren Kostakis, Service Designer/Christoffer Larsson, UX Researcher/Gennaro De Santis Medina, UI Designer/Joe Qiao, UI Designer/Per Olsson, Industrial Designer/Erik Ahlgren, Industrial Designer/ Maria Carina Radu, UI & Visual Designer

Service Provider: Verisure

Industry: Telecommunication

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Case Study DiaLog: Expanding Self-Confidence Horizons

DiaLog: Expanding Self-Confidence Horizons

The UK healthcare system' s constraints create prolonged diagnostic journeys, particularly for women whose symptoms are often dismissed or minimized. 74% of women visit 5+ doctors before receiving correct diagnoses, while 78% report their concerns being minimized. This systemic challenge leaves patients feeling isolated, overwhelmed, and powerless during critical health journeys.


Service Designer: Jessica Wonomihardjo, Vivien Fergusson, Kate Winbaum, Maya Burnand, Miran Jurisevic, Lucia Perez Gonzalez, Richa Kejriwal (MA Service Design, Royal College of Art)

Service Provider: PHILIPS - Student Service Design Challenge

Industry: Healthcare

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Case Study New value proposition for credit cards in mobile app

New value proposition for credit cards in mobile app

Design a digital-first credit card experience to attract and engage users in a competitive market by addressing user motivations, preferences, and barriers.


Service Designer: Nataliia Pancenko

Service Provider: FUIB (First Ukrainian International Bank) / Перший Український Міжнародний Банк

Industry: Financial Services

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Case Study Keeping families together by design (2025 SDN Award Winner - Public Sector)

Keeping families together by design (2025 SDN Award Winner - Public Sector)

When children can no longer safely remain with their parents, their outcomes are better when placed with relatives or adults they know ("kin"). But kin often faced barriers to getting licensed. The aim was to keep children safe with kin by making licensing more equitable.


Service Designer: Bloom Works, LLC, Child Welfare Team

Service Provider: Child Welfare Playbook Working Group (run by Marina Nitze)

Industry: Government

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Case Studies: Other Transforming Wind Energy Management by Design (2025 SDN Award Winner)

Transforming Wind Energy Management by Design (2025 SDN Award Winner)

An energy company’s onshore renewables division was losing millions due to inconsistent spare parts management across six wind farms. This led to low morale, wasted time, poor inventory accuracy (as low as 11%) and increased turbine downtime.


Service Designer: Alissa Millenson, Service Design & Program Lead

Service Provider: Energy Company

Industry: Energy

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Case Study Reducing Workflow Bottlenecks through Cross-Team Alignment

Reducing Workflow Bottlenecks through Cross-Team Alignment

Insights, a global L&D company, faces fulfilment challenges due to sustainability limits on stock, unchanged demand, and reliance on the Interaction Design Team for file proofing. This creates a disjointed process, duplicated work, and delays from cross-team dependencies.


Service Designer: Emma Cruickshank, Elvira Lee

Service Provider:

Industry: Other

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Latest case studies

Case Study Design Connection: Empowering the Global Service Design Community

Design Connection: Empowering the Global Service Design Community

In 2024, service design is evolving rapidly but remains underrecognized. Confusion over roles and terminology leads to misunderstandings and underutilization. To address this, SDN fosters a global community to raise awareness and drive the growth of service design practices.


Service Designer: Gabriele Michele Frattini, Yihui Wang, Shao-ching Lu, Richard Mireku, Felipe Rocha Melhado, Katie Sadler, Seth Campbell, Sudeshna Mahata, Palak Gupta, Alejandra Villacis Miranda, Judee Bendiola, Bhownit Singh, Silvia Rossetti

Service Provider: Service Design Network

Industry: Professional Services/Other

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Case Study Designing Professional and Empathetic Barrier-free Banking

Designing Professional and Empathetic Barrier-free Banking

In 2021, Taipei Fubon Bank’s in-house team realized they lacked accessibility features for customers with disabilities


Service Designer: Jia Jia (Anna) Wang

Service Provider: Taipei Fubon Bank

Industry: Financial Services

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Case Study Goodwill Storyshare

Goodwill Storyshare

Goodwill faced the challenge of effectively enhancing donor and consumer loyalty and engagement to increase second-hand item donations and sales, to secure sufficient support to provide charitable opportunities to the community.


Service Designer: Ruiwen Shou, Miao Hu, Baohua Song, Weiwei Tang

Service Provider: Goodwill

Industry: Retail

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Case Studies: Government Consultation & Participation Process for Disabled Person’s Organisations

Consultation & Participation Process for Disabled Person’s Organisations

Context Studio, in collaboration with Dublin City Council and a number of Disabled Persons Organisations, developed an inclusive consultation process aligned with the UNCRPD to prioritise the representation of disabled individuals' voices in public decision-making.


Service Designer: Context Studio, Dublin – Design team: John Lynch & Sean Casey

Service Provider: Dublin City Council, Ireland

Industry: Government

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Case Study Seamless Migration of Sbanken Corporate Customers to DNB

Seamless Migration of Sbanken Corporate Customers to DNB

To migrate corporate customers from Sbanken to DNB while minimizing disruption and maintaining customer trust. The process required addressing technical complexities and customer concerns while ensuring a seamless transition for both parties.


Service Designer: Seyedamirarsalan(Amir) Shamsabadi

Service Provider: DNB Bank

Industry: Financial Services

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Case Study Service Design for NORCS (Naturally Occurring Retirement Communities).

Service Design for NORCS (Naturally Occurring Retirement Communities).

Naturally Occurring Retirement Communities (NORCs) integrate health, social, and physical supports within apartment buildings, community housing and condominiums with a high density of older adults. However, it faces a lack of an established service model, tools, roles and norms for service provision.


Service Designer: Chris Ferguson (Project Supervisor and Strategist) Samiha Essakhi (Service Designer) Mia Mo (Service Designer) Robyn Carino (Service Designer) NIC Operations, Evaluation Team and Frontline Staff

Service Provider: NORC Innovation Centre (NIC) at the University Health Network (UHN).

Industry: Healthcare

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Case Study Modernising Singapore’s Employment Pass Legacy Systems

Modernising Singapore’s Employment Pass Legacy Systems

Several legacy IT systems had been used by the Singapore Ministry of Manpower to facilitate millions of work pass transactions annually. Years of overlaying new rules and requirements meant that they no longer met user needs.


Service Designer: Work Pass Integrated System (“WINS”) Programme Office

Service Provider: The Singapore Ministry of Manpower (MOM)

Industry: Government

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Case Study YOU & I Virtual Health Club

YOU & I Virtual Health Club

Transitioning from pediatric to adult healthcare is complex for adolescents and young adults. Challenges include shifting from family-centered to independent care, lack of transition services, and need for structured processes to avoid complications. Special populations face unique challenges. Our project ensures a smooth transition at Intermountain.


Service Designer: Nirali Oza, Chelsea Ghena, Katerli Batista, Kate Yeargin

Service Provider: Intermountain Health

Industry: Healthcare

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