Latest case studies

Case Study Design Connection: Empowering the Global Service Design Community

Design Connection: Empowering the Global Service Design Community

In 2024, service design is evolving rapidly but remains underrecognized. Confusion over roles and terminology leads to misunderstandings and underutilization. To address this, SDN fosters a global community to raise awareness and drive the growth of service design practices.


Service Designer: Gabriele Michele Frattini, Yihui Wang, Shao-ching Lu, Richard Mireku, Felipe Rocha Melhado, Katie Sadler, Seth Campbell, Sudeshna Mahata, Palak Gupta, Alejandra Villacis Miranda, Judee Bendiola, Bhownit Singh, Silvia Rossetti

Service Provider: Service Design Network

Industry: Professional Services/Other

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Case Study Designing Professional and Empathetic Barrier-free Banking

Designing Professional and Empathetic Barrier-free Banking

In 2021, Taipei Fubon Bank’s in-house team realized they lacked accessibility features for customers with disabilities


Service Designer: Jia Jia (Anna) Wang

Service Provider: Taipei Fubon Bank

Industry: Financial Services

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Case Study Goodwill Storyshare

Goodwill Storyshare

Goodwill faced the challenge of effectively enhancing donor and consumer loyalty and engagement to increase second-hand item donations and sales, to secure sufficient support to provide charitable opportunities to the community.


Service Designer: Ruiwen Shou, Miao Hu, Baohua Song, Weiwei Tang

Service Provider: Goodwill

Industry: Retail

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Case Studies: Government Consultation & Participation Process for Disabled Person’s Organisations

Consultation & Participation Process for Disabled Person’s Organisations

Context Studio, in collaboration with Dublin City Council and a number of Disabled Persons Organisations, developed an inclusive consultation process aligned with the UNCRPD to prioritise the representation of disabled individuals' voices in public decision-making.


Service Designer: Context Studio, Dublin – Design team: John Lynch & Sean Casey

Service Provider: Dublin City Council, Ireland

Industry: Government

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Case Study Seamless Migration of Sbanken Corporate Customers to DNB

Seamless Migration of Sbanken Corporate Customers to DNB

To migrate corporate customers from Sbanken to DNB while minimizing disruption and maintaining customer trust. The process required addressing technical complexities and customer concerns while ensuring a seamless transition for both parties.


Service Designer: Seyedamirarsalan(Amir) Shamsabadi

Service Provider: DNB Bank

Industry: Financial Services

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Case Study Service Design for NORCS (Naturally Occurring Retirement Communities).

Service Design for NORCS (Naturally Occurring Retirement Communities).

Naturally Occurring Retirement Communities (NORCs) integrate health, social, and physical supports within apartment buildings, community housing and condominiums with a high density of older adults. However, it faces a lack of an established service model, tools, roles and norms for service provision.


Service Designer: Chris Ferguson (Project Supervisor and Strategist) Samiha Essakhi (Service Designer) Mia Mo (Service Designer) Robyn Carino (Service Designer) NIC Operations, Evaluation Team and Frontline Staff

Service Provider: NORC Innovation Centre (NIC) at the University Health Network (UHN).

Industry: Healthcare

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Case Study Modernising Singapore’s Employment Pass Legacy Systems

Modernising Singapore’s Employment Pass Legacy Systems

Several legacy IT systems had been used by the Singapore Ministry of Manpower to facilitate millions of work pass transactions annually. Years of overlaying new rules and requirements meant that they no longer met user needs.


Service Designer: Work Pass Integrated System (“WINS”) Programme Office

Service Provider: The Singapore Ministry of Manpower (MOM)

Industry: Government

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Case Study YOU & I Virtual Health Club

YOU & I Virtual Health Club

Transitioning from pediatric to adult healthcare is complex for adolescents and young adults. Challenges include shifting from family-centered to independent care, lack of transition services, and need for structured processes to avoid complications. Special populations face unique challenges. Our project ensures a smooth transition at Intermountain.


Service Designer: Nirali Oza, Chelsea Ghena, Katerli Batista, Kate Yeargin

Service Provider: Intermountain Health

Industry: Healthcare

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Latest case studies

Case Study Translating Design

Translating Design

Four geographically separate medical clinics with different functions and staff were being consolidated into one location, creating challenges in change management and user unfamiliarity with the interior design process. They needed support to bridge between disciplines in this complex redesign procress.


Service Designer: Sydney Johnson / Kristofer Kelly-Frere / Pamela Downey

Service Provider: Calgary Foothills Primary Care Network

Industry: Healthcare

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Case Study Insurance Innovation

Insurance Innovation

A leading telecommunications company wish to develop a customer-centric digital insurance offering, increase conversion rates, and seamlessly integrate with existing telecom services.


Service Designer: Hellon

Service Provider: International Telecommunications Company

Industry: Telecommunication

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Case Studies: Healthcare Community Health Model in Andhra Pradesh, India

Community Health Model in Andhra Pradesh, India

Enhancing primary healthcare delivery in Andhra Pradesh by equipping Community Health Officers (CHOs) at Health and Wellness Centres with tools and training to educate caregivers, foster health-seeking behaviours, and improve outcomes in underserved communities.


Service Designer: Noora Health

Service Provider: Noora Health in partnership with the state government of Andhra Pradesh

Industry: Financial Services

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Case Studies: Financial How Absa Chat Wallet Breaks Barriers to Financial Access

How Absa Chat Wallet Breaks Barriers to Financial Access

In Africa, 350 million people lack banking access due to cost, complexity, and trust. In South Africa, 6 million people are “underbanked”, and 12 million are “unbanked”. Cash is risky and costly. Absa, a major African bank, is poised to drive financial inclusion, reducing poverty and boosting prosperity.


Service Designer: Absa Bank In-house design team

Service Provider: Absa Bank

Industry: Financial Services

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Case Study Unlocking Employee Growth and Business Success through Service Design.

Unlocking Employee Growth and Business Success through Service Design.

Thoughtworks is a leading technology consultancy, operating in 19 countries with 10,000 employees. Following a period of rapid growth during which our workforce nearly doubled, the pandemic reshaped how employees connected with each other and the business. Our IPO in 2021 marked another significant turning point, redefining business expectations and transforming how we operate.


Service Designer: Sara Michelazzo, Thoughtworks

Service Provider: Thoughtworks

Industry: Information Technologie

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Case Studies: Government The Future of Home (SDN Award Finalist 2024)

The Future of Home (SDN Award Finalist 2024)

Action Lab led ideation activities with people with disabilities & other stakeholders to develop new social housing models that are affordable and that help residents combat social isolation.


Service Designer: Action Lab

Service Provider: Leston Holdings (building and property manager) and Skills Society (a disabilities services provider & parent organization of Action Lab)

Industry: Government

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Case Study I Care You: Transforming Caregiving Services for a Brighter Future

I Care You: Transforming Caregiving Services for a Brighter Future

With an aging population and increasing demand for caregivers, the caregiving industry faces significant challenges: unregulated practices, high turnover rates, and a lack of standardization. For New Life Group, a leading enterprise, navigating market disorder while providing professional, patient-centered care is crucial.


Service Designer: Keryn Liang, Ollie Jia, Grace Zheng

Service Provider: CBi China Bridge

Industry: Healthcare

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Case Studies: Government Connect and Adopt - Shaping Adoption Journeys (SDN Award  Finalist 2024)

Connect and Adopt - Shaping Adoption Journeys (SDN Award Finalist 2024)

The project aims to review and redesign the adoption service experience to enhance adoption rates, alleviate shelter pressures, and spread successful practices to other shelters across Taiwan.


Service Designer: Pei-Hsin Shieh, Wen-Ni Tsai, and Yu-Hsin Li

Service Provider: Public animal shelters in Yilan and Hualien Counties, Eastern Taiwan

Industry: Government

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