The Service Design Practitioner Curriculum is designed for those who want to build a solid foundation of service design practice and gather theoretical foundations, methodological skills, and practical experience. This is an SDN Academy Practitioner Accreditation Course!

"This course opened up my eyes to service design thinking and the different ways to apply it. Service design thinking is not just for service designers! I'm excited to take away what I have learnt and apply it to my role to take the way I work to the next level!"  Course Participant. 

Find dates and times on our website!

The Service Design Masterclasses Series is an 8-week, 8-module, online accreditation course relevant for established service designers looking to widen their horizons, advance their careers and increase their impact. Strengthen your core skills, expand your capabilities, and earn Professional Accreditation from the Service Design Network Academy. 

"This course is hugely valuable for any designer wanting to be more impactful in the workplace. It includes person-interaction with tutors and cohort, hands on weekly assignments and an extensive further reading list to deepen your knowledge. The opportunity to see eachother's assignments directly and get thoughtful personal feedback from leading service designers was a real gift. A fantastic experience that's left me excited and motivated for my next assignment!" Nicci Williamson, Course Participant. 

Find dates and times on our website!

Nowadays, leading (service design) teams is a very responsible and demanding task in both traditional and agile organisations. This 4-module learning journey is designed to support current or prospective leaders in managing their broad range of daily tasks. Join the Service Design Leadership Lab with SDN-accredited Master Dr Tina Weisser. 

• Develop your own leadership role and attitude by applying a set of methods, tools, and mental maps.
• Reflect on your own behaviour through self-assessments and reflecting on real situations.
• And much more!

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Other courses in our programme: 

• Journey Management 
• Service Design Management 
• Change Management
• Facilitating Creative Sessions
• Create Your Personal AI Service Design Assistant
• Prototyping 
• AI 

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Branding for Service Design with AI Tools - In this on-demand course you will be learning the key business considerations, principles and tools of branding for service design supported by AI tools. 

What is a brand? How do you define, create and evolve one? And why is it important for service design and how can you get AI to support you? Join Fiona Myles and Javier Garcia  in this two lecture on-demand course covering the key business considerations, principles and tools of branding for service design.

Course Learning Objectives

• ​What a brand is and how it is defined
• Why a brand is important for service design
• How to go about creating and evolving a service brand together with emerging AI tools to support you
• What are the key principles and tools 
• Developing brand personality and tone of voice using AI
• Personas using AI for customer journeys
• How to organise service brand portfolios

Check out the course here! - Pre-Sale now open! Access the course on January 20, 2025!

System Thinking - The Yin and the Yang sides is an 9 hour online on-demand course that will help you develop the essential attitude of thinking in systems, reflecting on thought patterns, comprehending relationships, connections, and interrelations, and exploring a wide variety of disciplines. By the end, you will be equipped with both the imaginative and technical aspects of systems thinking, ready to face uncertainty with creativity, intuition, and critical analytical skills.

What are the takeaways from this training?

• Understand the fundamental concepts of systems thinking.
• Reflect on personal ways of learning and thought processes.
• Recognize relationships, connections, and patterns in various disciplines.
• Master technical tools for mapping complex systems.
• Apply systems thinking in various fields and in solving real-world problems

Check out the course here!

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Other On-demand courses in our programme: 

• Introduction to Systemic Design 2.0
• 服务设计的时代机遇 - The Era of Opportunity for Service Design
• «БОЛЬШИЕ ПЕРЕМЕНЫ или «SERVICE DESIGN» - РУКОВОДСТВО К ДЕЙСТВИЮ»

Check out our courses!

The SDN Academy relies on a unique resource — our global community of SDN-accredited Trainers and Master Trainers — to help us deliver this invaluable knowledge. Our trainers have undergone our comprehensive accreditation process which in and of itself was created in response to a need to identify high-quality trainers. These proceedings include a rigorous and transparent self-assessment process and an interview with our Accreditation Commission resulting in a team of highly-qualified trainers.
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It should be noted that all accredited trainers who work with the SDN Academy benefit from our support. These experts have the option of either utilising the SDN standardised course materials or delivering their own customised courses under the SDN Academy umbrella. This gives our trainers a compelling platform to showcase their tailor-made programming while maximising the learning outcomes for all participants.

To learn more about the SDN Accredited Trainer program, visit our Accreditation page.

 During the summer of 2020, the Service Design Network pledged to our community (and ourselves) that our organisation would be a leader within the diversity, equity and inclusion (DEI) space by ensuring it is woven throughout our everyday actions, policies, and practices. This lead us to announce the launch of our financial inclusion programming. 

Across all its initiatives, the SDN now offers income-based discounts based on the country of the purchaser. This helps support the organization's mission of raising the awareness and application of service design world-wide. A limited number of discounted seats are available per course edition. Refer to the World Bank list for the classification of countries. The eligible discount is as follows: