About the Service Design Network Academy

An Initiative of the Service Design Network

The SDN Academy is an educational initiative introduced by the Service Design Network (SDN) and executed in tandem with a global community of SDN-Accredited Trainers and Master Trainers. Offering a series of continuing education courses for seasoned practitioners and service design newbies alike, our academy is committed to advancing practitioner knowledge by sharing insights on the latest tools, methods and techniques shaping the future of our industry.

Created in Response to Demand from the Community

The practice of service design is growing exponentially worldwide. Those interested in learning more about the industry are doing so in varying ways that include self-learning resources from a small but growing number of books on the subject to online course training. Nevertheless, there exists no adequate replacement for face-to-face learning from an expert in the field. Sadly, many such course offerings are conducted by inexperienced trainers or not easily accessible to individuals wanting to learn more about service design. And very few trainings exist to cater to experienced service designers who wish to learn new topics and expand their horizons.

The SDN Academy looks to change all that by creating a global offering that can truly transform how practitioners learn. Committed to staying on the edge of innovation, we offer high-quality courses that are created by professionals for professionals, ensuring participants are exposed to actionable content designed to advance their careers!

Delivering Trainings Through Our Network of Accredited Trainers

The SDN Academy relies on a unique resource — our global community of SDN-accredited Trainers and Master Trainers — to help us deliver this invaluable knowledge. Our trainers have undergone our comprehensive accreditation process which in and of itself was created in response to a need to identify high-quality trainers. These proceedings include a rigorous and transparent self-assessment process and an interview with our Accreditation Commission resulting in a team of highly-qualified trainers.

It should be noted that all accredited trainers who work with the SDN Academy benefit from our support. These experts have the option of either utilising the SDN standardised course materials or delivering their own customised courses under the SDN Academy umbrella. This gives our trainers a compelling platform to showcase their tailor-made programming while maximising the learning outcomes for all participants.


To learn more about the SDN Accredited Trainer program, visit our Accreditation page.

Our courses 

  • Service Design Practitioner Curriculum 
  • Service Design Management - Setting the Stage for Implementation 
  • Service Design Leadership Lab 
  • Strategic Design in Organisations 
  • Service Design and Future Forecasting 
  • and many more