Service design in the US is rapidly becoming an internal capacity. The first national SDN conference will focus on how service design is evolving as an internal discipline within organizations of all types and sizes.

June 30th saw the first SDN UK National Conference take place in London, at The Royal Institute of British Architects (RIBA). Hosted by the UK Chapter, the conference was an exciting opportunity to bring the SDN to the UK, where there is so much service design activity and application.