SERVICE DESIGN AWARD 2025
Exciting news for service designers: the submission window is now open! This is your opportunity to submit your outstanding service design projects and gain international recognition.
Key Dates:
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Early Bird Entry: 28 April – 1 June 2025
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Regular Entry: 2 June – 15 July 2025
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Late Submission: 16 July – 31 July 2025
Submit your project and make your mark in service design excellence.
ENTER NOW!
About the Service Design Award
The Service Design Award, established by the Service Design Network (SDN) in 2015, is the premier international accolade celebrating outstanding achievement in service design. It recognises exceptional projects delivered by both professionals and students, across commercial, non-profit, and public sectors.
As service design continues to shape and elevate experiences worldwide, the Award provides a unique platform to showcase best practice, innovative thinking, and tangible impact to a global audience.
Finalists and winners will be honoured at the Service Design Global Conference 2025, taking place in Dallas, Texas, from 15–17 October 2025.
This is your moment to inspire, connect, and lead the future of service design.
Please consider taking the time to review your past projects, decide which one illustrates your best work and submit your project today!
Reflect on your best work and submit your project today.
Who is eligible to enter?
We are pleased to welcome award submissions from professionals and students eager to share the valuable contributions they have made to further the practice of service design. Interested candidates may submit their work under one of the following three categories: Professional Commercial, Professional Non-profit / Public Sector, and Student.
All completed entries will be evaluated by an international jury of service design experts and judged based on established benchmarks of world-class service design.
Why Submit? | Key Benefits
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Prestige: Gain international recognition as a leader within the service design community.
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Visibility: Benefit from free global media exposure for your project and organisation.
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Credibility: Differentiate yourself, your team, or your business with award-winning validation.
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Networking: Connect with leading innovators, potential collaborators, and clients at SDGC25.
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Talent Attraction: Strengthen your employer brand and attract top-tier talent.
SDN Perks and Privileges for Winners
- On-stage recognition/celebration at the Service Design Global Conference (SDGC25) in Dallas, USA
- 1 free in-person SDGC25 ticket per winner project
- Finalist exhibition and winner presentiations at SDGC25
- International recognition, trophy and winner's badge
- The showcase of your project in the SDN case study library
- Discussion/interview on the Service Design Podcast regarding your project
- Feature articles in Touchpoint, the International Journal for Service Design
- One-year free membership for your team
All Service Design Award finalists will receive a recognition certificate and your work will be added to our Case Study library - allowing our network to discover the top-tier projects and uncover trends and insights in Service Design that define excellence.
Winners will be awarded with a trophy and be celebrated on stage at Service Design Global Conference in Dallas on October 16, 2025.
Be Our Partner
Are you interested in placing your brand front and centre at the most critical event service design professionals will attend all year?
The Service Design Award is one of the highlights or our annual conference. Recognised as the only international award honouring service design excellence on both the professional and academic levels makes this a highly-coveted recognition. Help us in making our 2025 finalists and ultimate winners feel how special they are by supporting us in bringing this event to the Service Design Global Conference 2025 stages.
