What is the Service Design Award?

The Service Design Award, curated by the Service Design Network, is the premier international award for service design. The Award recognises work of an exceptional standard in the field of service design by both students and professionals.

Who can enter?

The Award commends projects by students and professionals in three categories; commercial, public sector/non-profit and methodology. It is open to any organisation or individual worldwide and the work will be judged by a jury of internationally recognised professionals. 

SDN launched a Student Award in 2016 due to the increasing demand for high quality studies and academic output in service design. Students will receive a reduced entry fee and the submission criteria is identical to that of the professional award.

Nominate your project today:

Register to enter now.
Become an SDN member to get a discount.

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Why have a Service Design Award?

As the field of service design continues to grow and develop, and as the impact of services and customer experience is increasingly recognised on a global scale, a Service Design Award will showcase best practices to a worldwide audience. The award:

  • Contributes towards the sharing of knowledge, experience and techniques throughout the service design community
  • Helps to establish and apply criteria by which the successful application of service design can be judged
  • Reinforces the value of service design within the world of business by showcasing innovative and successful projects
  • Celebrates and rewards successful practitioners within our community

Winning or being shortlisted for a Service Design Award will act as a guarantee of professionalism and quality. This in turn should allow companies with in-house service design competence to attract better staff, while service design agencies will attract better clients.

Measuring Impact

Since benefits of service design are often difficult to explain, whilst quite easily proven, the Service Design Award aims to provide a clear guideline for clients and consultants to better understand, judge and value service design projects. Also standards to judge the competence and quality of people and organisations working in the field of service design.  

Award Ceremony at the Service Design Global Conference!

Every year there is an exclusive exhibition of finalist work at the Service Design Global Conference, finalists and winners are presented on stage and winners present their projects pecha-kucha style to the audience. This year we look forward to presenting the award at SDGC17 in majestic Madrid. Congratulations to the 2016 Award winners; Brand Manual, Deutsche Telekom, Transformator Design, Philips Design and the student winner Gayle Rice.


Key benefits


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