Latest content

Headline Service Design Award 2020 - The Finalists

Service Design Award 2020 - The Finalists

The SDN has announced Service Design Award 2020 finalists!

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Headline First Going Glocal Meetup to Focus on Business, Education and Ethics (February 23,2021)

First Going Glocal Meetup to Focus on Business, Education and Ethics (February 23,2021)

“Twenty-five years of service design—that deserves a review, but above all it requires a look ahead: what are the relevant developments of the field and how can we have a significant influence on a “desirable future?” Birgit Mager, SDN President

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Case Study

Using Service Design to Drive Initiatives & Elevate Associate Experience

Capital One regularly receives accolades for being a great place to work. They are constantly one-upping themselves in regard to creating a safe and nurturing workplace–so how do they do it? They never allow stagnation to take hold of their approach. They try new things.


Service Designer Natalie Kuhn

Service Provider Capital One

Industry Financial Services

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Case Study

Delivering Growth Through Customer-Centricity

In 2014 Kone targeted ambitious growth of the maintenance offer. To do this Kone needed to differentiate their offer in the market and rethink their sales approach in order to grow their business.


Service Designer Livework

Service Provider KONE

Industry Commercial Services

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Latest events


SDN Academy Events Service Designers as a Change Agent

Service Designers as a Change Agent

Create a resilient strategic plan that puts your organisation on solid footing now and in the future.

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SDN Academy Events User Research Masterclass - The art of asking

User Research Masterclass - The art of asking

Learn more about research fundamentals and conversation techniques in this SDN Academy Masterclass.

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Discover Service Design Network

Touchpoint Journal

Touchpoint is the first and only journal dedicated to the practice of service design. Published by practitioners for practitioners, Touchpoint is essential reading for both newcomers and seasoned experts alike.

Dive into Touchpoint

Local Chapters

Looking to connect with your local peers? SDN chapters are vibrant communities where service designers can connect, create and exchange knowledge on a regional level. Join one of the existing chapters or build a new one in your country or area.

Find your local chapter

Personal Profile

Make your mark! Create your profile and establish yourself within the SDN community! With your profile on our website, you will be visible to a global community of service design newcomers and experts; potential clients, peers and partners.

Meet our community

Community Knowledge

Learn more from and about the individuals and organisations that make up the SDN network. Interviews with members of the community can be found here as well as insights from many more concerning the latest news, trends, tools and techniques shaking up the industry.

We want to hear from you too! Join the conversation by sharing your thought pieces today. 

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Latest jobs


Internship 2021: Service Design/Design Strategy

Internship 2021: Service Design/Design Strategy

For this 6 months internship, we are looking for a student with knowledge of processes, tools/software and methodologies in Design Strategy, Business Design or Service Design. Fluent in English.

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Service Design Lead

Service Design Lead

We’re looking for a creative systems thinker who leads cross-functional teams through customer-centric methodologies to effectively orchestrate the interaction of services, products, and programs.

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Head of Master of Arts in Design

Head of Master of Arts in Design

The Lucerne School of Art and Design offers degree courses which are unique in Switzerland, and, in the realm of art and design research, provides creative focal points in art, design and film. Thanks to national and international networking, high-calibre staff, well-equipped workshops and spacious studios, the School offers an environment with a wealth of opportunities for development. It is one of six Schools making up the Lucerne University of Applied Sciences and Arts with its 1500 staff and 10,300-plus degree and continuing education students.

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UX Designer (Medior)

UX Designer (Medior)

As our UX Designer you are someone who makes complex digital user experience problems simpler. This role focuses on turning human-centered research insights into interaction design concepts through sketching, prototyping and front-end development. In this role you work on a range of digital, large-scale and complex projects.

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Latest case studies

Case Study

Using Service Design to Drive Initiatives & Elevate Associate Experience

Capital One regularly receives accolades for being a great place to work. They are constantly one-upping themselves in regard to creating a safe and nurturing workplace–so how do they do it? They never allow stagnation to take hold of their approach. They try new things.


Service Designer Natalie Kuhn

Service Provider Capital One

Industry Financial Services

Continue reading
Case Study

Delivering Growth Through Customer-Centricity

In 2014 Kone targeted ambitious growth of the maintenance offer. To do this Kone needed to differentiate their offer in the market and rethink their sales approach in order to grow their business.


Service Designer Livework

Service Provider KONE

Industry Commercial Services

Continue reading
Case Study

Co-creating NGO Strategy for Improving Mental Health in Finland

How might Kukunori advance wellbeing and mental health in particular in Finland? What should be the strategic choices? How might we do the thinking in a creative and truly participative, experimental way, making sure that everyone gets to be seen and heard in the process?


Service Designer Milla Mäkinen

Service Provider Kukunori

Industry Healthcare

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Case Study

Transforming Hospitality Operator through Service Design

In order to stay at the vanguard of the hotel and restaurant market, SOK Mara wanted to introduce the design thinking approach to their service development unit and explore possibilities of making service design the dominant paradigm in their operations.


Service Designer Haaga-Helia. Teemu Moilanen, Riina Iloranta, Marika Alhonen, Eliisa Sarkkinen

Service Provider SOK Travel and Hospitality Industry Chain Management

Industry Travel & Tourism

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