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Headline Touchpoint Vol.14 No.1 - The Employee Journey: Call for papers

Touchpoint Vol.14 No.1 - The Employee Journey: Call for papers

The service design community has long recognised the importance of the employee experience as being inherently interlinked with user experience. Employees are integral to any service delivery, whether they are present in face-to-face service interactions, such as hospitality, or whether they are behind the scenes of (primarily) digital services, responsible for apps and interfaces.

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Headline SDN Next Gen Conference early bird tickets is out!

SDN Next Gen Conference early bird tickets is out!

Are you ready to revolutionize the future of service design? If you're starting out in your service design odyssey, this conference is the perfect place to ignite your creativity, expand your knowledge, and make your first marks on the world of service design.

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Headline Service Design Award 2023

Service Design Award 2023

We are delighted to open a call for the Service Design Award 2023, the premier international award for service design. The Award recognises work of an exceptional standard in the field of Service Design from the private and public sector, as well as students and academia. Be a winner and submit your project today!

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Headline Service Design Global Conference 2023 - Save the date!

Service Design Global Conference 2023 - Save the date!

We are excited to announce the dates and host city for this year’s Service Design Global Conference. See you in Berlin, October 5-6, 2023!

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Latest events


Other Events SDN Next Gen Conference early bird tickets is out!

SDN Next Gen Conference early bird tickets is out!

Are you ready to revolutionize the future of service design? If you're starting out in your service design odyssey, this conference is the perfect place to ignite your creativity, expand your knowledge, and make your first marks on the world of service design.

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SDN Academy Events Service Design Leadership Lab

Service Design Leadership Lab

Nowadays, leading (service design) teams is a very responsible and demanding task in both traditional and agile organisations. This two-month learning journey is designed to support current or prospective leaders in managing their broad range of daily tasks.

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Discover Service Design Network

Touchpoint Journal

Touchpoint is the first and only journal dedicated to the practice of service design. Published by practitioners for practitioners, Touchpoint is essential reading for both newcomers and seasoned experts alike.

Dive into Touchpoint

Local Chapters

Looking to connect with your local peers? SDN chapters are vibrant communities where service designers can connect, create and exchange knowledge on a regional level. Join one of the existing chapters or build a new one in your country or area.

Find your local chapter

Personal Profile

Make your mark! Create your profile and establish yourself within the SDN community! With your profile on our website, you will be visible to a global community of service design newcomers and experts; potential clients, peers and partners.

Meet our community

Community Knowledge

Learn more from and about the individuals and organisations that make up the SDN network. Interviews with members of the community can be found here as well as insights from many more concerning the latest news, trends, tools and techniques shaking up the industry.

We want to hear from you too! Join the conversation by sharing your thought pieces today. 

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Latest jobs


Service Design Lead

The Service Designer designs quality service experiences across the WSIB by working collaboratively and using participatory design methods to improve experiences and cultivate a human-centered design culture and capability.

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Junior Digital Product Designer - McKinsey Design

You'll join our office in Berlin as part of McKinsey Digital, and globally within our McKinsey Design community. You will support the delivery of high-quality, human-centered solutions.

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Service Designer

Binnen Zilveren Kruis werken we elke dag aan de beste service voor onze klanten. Op die manier streven we naar goede klantbeleving en loyale klanten. Als Service Designer werk jij aan de ontwikkeling en optimalisatie van waardevolle diensten en services, die onze klanten helpen zich beter te voelen in eigen omgeving en op het werk. Ook voor onze business partners - zorgaanbieders en werkgevers- werken we aan een optimale beleving. Voor de doelgroep zorgaanbieders zijn we op zoek naar een full time service designer.

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Member Experience Service Designer

The Member Experience (MX) Service Designer is responsible for the design and continuous improvement of member experiences across the credit union’s products and service delivery channels.

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Latest case studies

Case Study

Designing a Climate Action Funding Prog. for the Community Business Sector

Climate action encompasses minoritised groups/communities’ efforts around carbon emission reduction, food, waste, and transport, among others. However, it is often impeded by wider systemic challenges .


Service Designer Daniel Tuitt – Service Design Lead, Ahsan Khan - Design Director, Phil Spencer –Project Director, Rebeca Torres – Strategic Design Lead

Service Provider Climate Labs Design Partner with Power to Change

Industry Other

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Case Study

Designing PubMed 2.0 - Part I

In 2018, PubMed, the world’s largest biomedical and life sciences journal citation database and search engine, needed a redesign. NCBI asked us to inform and validate a re-platforming effort that they internally referred to as “PubMed Labs.”


Service Designer Victor Udoewa, Andrew Maier

Service Provider National Institutes of Health (NIH), National Library of Medicine (NLM), National Center for Biotechnology Information (NCBI)

Industry Government

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Case Study

Shenzhen Guangming Jingkou Community “Homestay Breeze”

At present, the consumption group of domestic homestay is younger and the consumption ability is improved. In


Service Designer Emma Yang

Service Provider Zhejiang University

Industry Information Technologie

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Case Study

Collaborative Futures: Food Futures 2031

Over the course of fourteen weeks, this partnership project between the Centre for Civic Innovation (CCI) at Glasgow City Council (GCC) and The Glasgow School of Art explored Glasgow’s food systems to identify opportunities for social innovation to support systems change.


Service Designer Collaborative Futures

Service Provider Centre for Civic Innovation (Glasgow City Council) / Glasgow School of Art

Industry Commercial Services

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