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Headline Touchpoint Roundtable: Smart Service Design

Touchpoint Roundtable: Smart Service Design

Join editors and authors of the most recent issue of Touchpoint for a roundtable discussion on 'Smart Service Design'

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Headline SDN Global Café - Join us on February 2, 2023!

SDN Global Café - Join us on February 2, 2023!

Calling all SDN Members, we got a treat for you! SDN Global Café - Service Design at Scale in a Global Organisation with Érico Fileno will take place on February 2, 2023.

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Headline Service Design Global Conference 2023 - Save the date!

Service Design Global Conference 2023 - Save the date!

We are excited to announce the dates and host city for this year’s Service Design Global Conference. See you in Berlin, October 5-6, 2023!

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Headline SDN Academy | Coming Up 2023

SDN Academy | Coming Up 2023

Here is what's coming up next at the SDN Academy. By joining these courses & lectures, you will be expanding your service design knowledge while getting updated on the latest trends in the service design industry. Whether you are a beginner or an expert in the world of service design, these courses intend to advance everyone's skills and career. Secure your spots by marking your calendar and registering today!

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Latest events


SDN Germany Touchpoint Roundtable: Smart Service Design

Touchpoint Roundtable: Smart Service Design

On February 16, 2023, we are holding a special launch event connected to the publication of the most recent issue of Touchpoint, the journal of service design. In that issue, we take a critical look at the implications of technologies such as AI and machine learning on the field of service design.

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SDN Academy Events Service Design Management

Service Design Management

Learn how to tackle service design implementation in this SDN Academy Masterclass.

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Discover Service Design Network

Touchpoint Journal

Touchpoint is the first and only journal dedicated to the practice of service design. Published by practitioners for practitioners, Touchpoint is essential reading for both newcomers and seasoned experts alike.

Dive into Touchpoint

Local Chapters

Looking to connect with your local peers? SDN chapters are vibrant communities where service designers can connect, create and exchange knowledge on a regional level. Join one of the existing chapters or build a new one in your country or area.

Find your local chapter

Personal Profile

Make your mark! Create your profile and establish yourself within the SDN community! With your profile on our website, you will be visible to a global community of service design newcomers and experts; potential clients, peers and partners.

Meet our community

Community Knowledge

Learn more from and about the individuals and organisations that make up the SDN network. Interviews with members of the community can be found here as well as insights from many more concerning the latest news, trends, tools and techniques shaking up the industry.

We want to hear from you too! Join the conversation by sharing your thought pieces today. 

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Latest jobs


Junior Digital Product Designer - McKinsey Design

You'll join our office in Berlin as part of McKinsey Digital, and globally within our McKinsey Design community. You will support the delivery of high-quality, human-centered solutions.

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Service Designer

Binnen Zilveren Kruis werken we elke dag aan de beste service voor onze klanten. Op die manier streven we naar goede klantbeleving en loyale klanten. Als Service Designer werk jij aan de ontwikkeling en optimalisatie van waardevolle diensten en services, die onze klanten helpen zich beter te voelen in eigen omgeving en op het werk. Ook voor onze business partners - zorgaanbieders en werkgevers- werken we aan een optimale beleving. Voor de doelgroep zorgaanbieders zijn we op zoek naar een full time service designer.

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Member Experience Service Designer

The Member Experience (MX) Service Designer is responsible for the design and continuous improvement of member experiences across the credit union’s products and service delivery channels.

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Senior Service Designer

We’re looking for a Senior Service Designer to join our Service Design team here at Citizens Advice, and help us design services that meet the needs of millions of people across the country.

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Latest case studies

Case Study

Designing PubMed 2.0 - Part I

In 2018, PubMed, the world’s largest biomedical and life sciences journal citation database and search engine, needed a redesign. NCBI asked us to inform and validate a re-platforming effort that they internally referred to as “PubMed Labs.”


Service Designer Victor Udoewa, Andrew Maier

Service Provider National Institutes of Health (NIH), National Library of Medicine (NLM), National Center for Biotechnology Information (NCBI)

Industry Government

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Case Study

Shenzhen Guangming Jingkou Community “Homestay Breeze”

At present, the consumption group of domestic homestay is younger and the consumption ability is improved. In


Service Designer Emma Yang

Service Provider Zhejiang University

Industry Information Technologie

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Case Study

Collaborative Futures: Food Futures 2031

Over the course of fourteen weeks, this partnership project between the Centre for Civic Innovation (CCI) at Glasgow City Council (GCC) and The Glasgow School of Art explored Glasgow’s food systems to identify opportunities for social innovation to support systems change.


Service Designer Collaborative Futures

Service Provider Centre for Civic Innovation (Glasgow City Council) / Glasgow School of Art

Industry Commercial Services

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Case Study

Shopping Sustainably for Groceries Made Easy with Save

The increased number of natural disasters is a result of climate change that we are facing at the moment. As the food industry causes 1/3 of the carbon dioxide (CO2) emissions, we need to make more sustainable choices, especially as consumers (Eaternity Institute, 2021). However, we are loaded with different information about sustainability which causes confusion and thus we care less. So, how might we encourage consumers to shop for groceries with sustainability in mind?


Service Designer Chu-Yi Vuong

Service Provider Student project (University: National College of Art & Design, MA Service Design 20/21)

Industry Commercial Services

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