Latest content

Headline Service Design Award 2020 - Meet our Jury

Service Design Award 2020 - Meet our Jury

Meet our Service Design Award 2020 Jury members – the leading international service design experts. They carefully evaluate each of project submissions in order to award the very best of service design.

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Headline Virtual Service Design Global Conference 2020 - Embracing Change

Virtual Service Design Global Conference 2020 - Embracing Change

Join us on October 22-23, 2020 for two deep-dive-days featuring interactive sessions, hands-on workshops, and top-notch networking, all designed to take your professional growth to another level. Tickets are available now!

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Headline Our Stance and Activities Against Discrimination and Social Injustice

Our Stance and Activities Against Discrimination and Social Injustice

A message from our President Birgit Mager on behalf of the SDN Leadership Team.

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Headline The Service Design Academy (SDA) Receives the First Organisational Accreditation from the SDN!

The Service Design Academy (SDA) Receives the First Organisational Accreditation from the SDN!

We are pleased to announce that the Service Design Academy (SDA) is the first-ever organisation accredited by the Service Design Network (SDN)! Through our Organisational Accreditation initiative, the SDN recognises the authority and quality of SDA in the provision of service design education and qualification. SDA is a Service Design educational institution committed to creating positive impact through interactive, practice-based learning. SDA was founded in 2017 and is based in Dundee & Angus College, Gardyne Campus, Dundee Scotland.

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Latest events


Global Conferences Service Design Global Conference Copenhagen 2021

Service Design Global Conference Copenhagen 2021

Good news: the new date(s) for the next Service Design Global Conference 2021 (Shaping Tomorrow) is April 22-23, 2021. We look forward to seeing you in Copenhagen, Denmark soon!

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Global Conferences Virtual Service Design Global Conference 2020

Virtual Service Design Global Conference 2020

One of the highlights of our year is connecting with the creative service design community at the annual Service Design Global Conference. In light of our current public health situation, we have decided to transform this year’s gathering from an in-person event to a digital experience.

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Discover Service Design Network

Touchpoint Journal

Touchpoint is the first and only journal dedicated to the practice of service design. Published by practitioners for practitioners, Touchpoint is essential reading for both newcomers and seasoned experts alike.

Dive into Touchpoint

Local Chapters

Looking to connect with your local peers? SDN chapters are vibrant communities where service designers can connect, create and exchange knowledge on a regional level. Join one of the existing chapters or build a new one in your country or area.

Find your local chapter

Personal Profile

Marke your mark! Create your profile and establish yourself within the SDN community! With your profile on our website, you will be visible to a global community of service design newcomers and experts; potential clients, peers and partners.

Meet our community

Community Knowledge

Learn more from and about the individuals and organisations that make up the SDN network. Interviews with members of the community can be found here as well as insights from many more concerning the latest news, trends, tools and techniques shaking up the industry.

We want to hear from you too! Join the conversation by sharing your thought pieces today. 

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Latest jobs


Head of Master of Arts in Design

Head of Master of Arts in Design

The Lucerne School of Art and Design offers degree courses which are unique in Switzerland, and, in the realm of art and design research, provides creative focal points in art, design and film. Thanks to national and international networking, high-calibre staff, well-equipped workshops and spacious studios, the School offers an environment with a wealth of opportunities for development. It is one of six Schools making up the Lucerne University of Applied Sciences and Arts with its 1500 staff and 10,300-plus degree and continuing education students.

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UX Designer (Medior)

UX Designer (Medior)

As our UX Designer you are someone who makes complex digital user experience problems simpler. This role focuses on turning human-centered research insights into interaction design concepts through sketching, prototyping and front-end development. In this role you work on a range of digital, large-scale and complex projects.

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Digital Marketing Intern at Service Design Network

Digital Marketing Intern at Service Design Network

Want to work for the largest network of service design professionals in the world? Become part of our team and support the digital marketing activities to spread global awareness for Service Design and help building the international community.

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Assistant Professor in  Service Design

Assistant Professor in Service Design

About the position: 50-100% position as assistant professor in service design at the Westerdals institute for communication and design, starting after individual agreement in the spring of 2020.

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Latest case studies

Case Study

How might Kukunori advance wellbeing and mental health in particular in Finland? What should be the strategic choices? How might we do the thinking in a creative and truly participative, experimental way, making sure that everyone gets to be seen and heard in the process?


Service Designer Milla Mäkinen

Service Provider Kukunori

Industry Healthcare

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Case Study

In order to stay at the vanguard of the hotel and restaurant market, SOK Mara wanted to introduce the design thinking approach to their service development unit and explore possibilities of making service design the dominant paradigm in their operations.


Service Designer Haaga-Helia. Teemu Moilanen, Riina Iloranta, Marika Alhonen, Eliisa Sarkkinen

Service Provider SOK Travel and Hospitality Industry Chain Management

Industry Travel & Tourism

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Case Study

In this age of accelerating climate change and a fast growing global population how might policy makers and sustainability experts encourage awareness and behavior change in people to eat more sustainable food.


Service Designer STBY and More than Metrics

Service Provider Netherlands Government Institutions

Industry Government

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Case Study

In order to stay at the cutting edge of style and sportswear, Adidas needed to refine and develop the service they provide.


Service Designer Livework

Service Provider Adidas

Industry Retail

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