The Service Design Network (SDN), founded in 2004, is the leading non-profit institution for expertise in service design and a driver of global growth, development and innovation within the practice. Through national and international events, online and print publications and coordination with academic institutions, our member-based network connects multiple roles within agencies, business, and government to strengthen the impact of service design within the public and private sectors. Ours is a global, open-minded network, focused on knowledge-sharing, collaboration and exchange.
Adam Lawrence and Markus Edgar Hormeß of WorkPlayExperience joined us during Virtual SDGC20 (October 22-23) to share insights into 10 years of the Global Service Design Jam!
Have you done an amazing service design project you would love to share? Use this fantastic opportunity to shake the industry at the very special SDGC21!
Meet our Service Design Award 2020 Jury members – the leading international service design experts. They carefully evaluate each of project submissions in order to award the very best of service design.
A message from our President Birgit Mager on behalf of the SDN Leadership Team.
Learn more about ten key principles of service design in this SDN Academy lecture.
Virtual SDGC20 took place on October 22-23, 2020 in our online space. This year we were joined by over 800 guests from 50+ countries. We are grateful for the love and support of the 800+ of you that participated at Virtual SDGC20! Our dream of bringing our community at scale together despite the challenging times became a reality.
Touchpoint is the first and only journal dedicated to the practice of service design. Published by practitioners for practitioners, Touchpoint is essential reading for both newcomers and seasoned experts alike.
Looking to connect with your local peers? SDN chapters are vibrant communities where service designers can connect, create and exchange knowledge on a regional level. Join one of the existing chapters or build a new one in your country or area.
Marke your mark! Create your profile and establish yourself within the SDN community! With your profile on our website, you will be visible to a global community of service design newcomers and experts; potential clients, peers and partners.
Learn more from and about the individuals and organisations that make up the SDN network. Interviews with members of the community can be found here as well as insights from many more concerning the latest news, trends, tools and techniques shaking up the industry.
We want to hear from you too! Join the conversation by sharing your thought pieces today.
The Lucerne School of Art and Design offers degree courses which are unique in Switzerland, and, in the realm of art and design research, provides creative focal points in art, design and film. Thanks to national and international networking, high-calibre staff, well-equipped workshops and spacious studios, the School offers an environment with a wealth of opportunities for development. It is one of six Schools making up the Lucerne University of Applied Sciences and Arts with its 1500 staff and 10,300-plus degree and continuing education students.
As our UX Designer you are someone who makes complex digital user experience problems simpler. This role focuses on turning human-centered research insights into interaction design concepts through sketching, prototyping and front-end development. In this role you work on a range of digital, large-scale and complex projects.
Want to work for the largest network of service design professionals in the world? Become part of our team and support the digital marketing activities to spread global awareness for Service Design and help building the international community.
About the position: 50-100% position as assistant professor in service design at the Westerdals institute for communication and design, starting after individual agreement in the spring of 2020.
How might Kukunori advance wellbeing and mental health in particular in Finland? What should be the strategic choices? How might we do the thinking in a creative and truly participative, experimental way, making sure that everyone gets to be seen and heard in the process?
Service Designer Milla Mäkinen
Service Provider Kukunori
Industry Healthcare
In order to stay at the vanguard of the hotel and restaurant market, SOK Mara wanted to introduce the design thinking approach to their service development unit and explore possibilities of making service design the dominant paradigm in their operations.
Service Designer Haaga-Helia. Teemu Moilanen, Riina Iloranta, Marika Alhonen, Eliisa Sarkkinen
Service Provider SOK Travel and Hospitality Industry Chain Management
Industry Travel & Tourism
In this age of accelerating climate change and a fast growing global population how might policy makers and sustainability experts encourage awareness and behavior change in people to eat more sustainable food.
Service Designer STBY and More than Metrics
Service Provider Netherlands Government Institutions
Industry Government
In order to stay at the cutting edge of style and sportswear, Adidas needed to refine and develop the service they provide.
Service Designer Livework
Service Provider Adidas
Industry Retail
