The Service Design Network (SDN), founded in 2004, is the leading non-profit institution for expertise in service design and a driver of global growth, development and innovation within the practice. Through national and international events, online and print publications and coordination with academic institutions, our member-based network connects multiple roles within agencies, business, and government to strengthen the impact of service design within the public and private sectors. Ours is a global, open-minded network, focused on knowledge-sharing, collaboration and exchange.
Strengthen your core skills, expand your capabilities, and earn professional accreditation from the Service Design Network Academy.
Here is what's coming up at the SDN Academy this summer! Unlock the power of AI to create innovative services, embrace sustainability in your daily service design work, elevate your journey management skills, or master the art of facilitation with our expert guidance. We got you covered!
Join us for the Service Design Global Conference (SDGC24) this October! Whether you prefer attending in person in Helsinki or participating online, exciting opportunities await. Register now on the conference website and be part of this inspiring event. See you there!
As the practice of service design continues to gain recognition and traction, a notable trend has emerged: organisations are choosing to build and utilise in-house service design teams rather than relying on external agencies. This shift brings with it a host of considerations, both positive and negative, that merit in-depth exploration and critical reflection.
Join us for the Service Design Global Conference 2024 (SDGC24) in Helsinki or online on October 2-4!
Join us at the SDN Academy for a sneak peek at how to design innovative services that go beyond the ordinary with SDN-accredited Master Mauricio Manhães.
Touchpoint is the first and only journal dedicated to the practice of service design. Published by practitioners for practitioners, Touchpoint is essential reading for both newcomers and seasoned experts alike.
Looking to connect with your local peers? SDN chapters are vibrant communities where service designers can connect, create and exchange knowledge on a regional level. Join one of the existing chapters or build a new one in your country or area.
Make your mark! Create your profile and establish yourself within the SDN community! With your profile on our website, you will be visible to a global community of service design newcomers and experts; potential clients, peers and partners.
Learn more from and about the individuals and organisations that make up the SDN network. Interviews with members of the community can be found here as well as insights from many more concerning the latest news, trends, tools and techniques shaking up the industry.
We want to hear from you too! Join the conversation by sharing your thought pieces today.
Did you know that as an SDN member, you can promote your job offerings on our website for free? Here is a quick guide on how to do it! Not a member yet? Of course, you can also advertise your job offerings on our website!
SDN Young Talent Board is seeking young-at-heart Service Design Enthusiasts to join the organising team for SDN Next Gen Conference 2025, and other community initiatives: Join us now!
Want to take part in the most important event the service design community attends all year? We need you! The Service Design Network is at the height of activity in preparation for the Service Design Global Conference 2024 (SDGC24) taking place in Helsinki, Finland from October 2-4, 2024. An absolute “must attend” for anyone passionate about the advancement of the practice of service design, we are actively in search of committed volunteers who want to support us bring this high-profile event to life!
With more than 7,000 stores in 11 different countries, ALDI SOUTH is one of the world’s largest food retailers. It is our mission to supply our customers with high-quality food at the best possible prices. In doing so, we follow our own unique concept of consistency, simplicity and responsibility. ALDI SOUTH IT ensures that everything runs smoothly, from the IT infrastructure to the software used, at both national and international level. Within the scope of transnational projects, our experts develop IT solutions for worldwide deployment at ALDI SOUTH.
Design a strategy to ease the fears and doubts parents had while experiencing this new educational model.
Service Designer Susana Olarte, Sara Castro, Lina Jiménez, Valentina Randazzo, Natalia Rodriguez, Daniel Pinilla, Maria Paula Guarnizo, Karen Blanco, Eduardo Cáceres, Johana Soto, Francisco Orjuela, Santiago Monroy, Jefferson Delgado, Faviana Huarachi.
Service Provider Háptica
Industry Education
Imagine you are on holiday with your loved ones and all of a sudden an accident happens. You are in need of medical help in a foreign country, a highly stressful and emotional situation in an unfamiliar environment. So what do you do?
Service Designer Erik van Zoelen, Noortje Hartman, Eddo Siep, Angelo Verbeek, Hidde Burgmans
Service Provider Koos Service Design
Industry Healthcare
Designing the magical experience that would redefine the delivery of groceries and would become a well-known benchmark for the whole category.
Service Designer Filip Makowiecki - Lead UX & Service Designer - Izabela Styburska - Project Manager - Marta Krokoszyńska - Lead Researcher - Hanna Bielerzewska - UX Writer - Agnieszka Olek - CX Strategist - Dawid Wiener - Research Strategist
Service Provider Cogision
Industry Retail
Managing post-accident emotional stress complicates motor claims. Incomplete processes cause delays, fraud, and communication problems. In KSA, disjointed systems hinder data and compliance. Focus on empathy and integration for improved insurance service.
Service Designer Arwa Hussein
Service Provider
Industry Financial Services
