Latest content

Headline Dual Accreditation Programme: Service Design Network and China Service Designer

Dual Accreditation Programme: Service Design Network and China Service Designer

The SDN is thrilled to announce a partnership between our Accreditation Programme and the China Service Designer Accreditation Programme!

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Headline SDN Academy | Coming Up Next

SDN Academy | Coming Up Next

Here is what's coming up next at the SDN Academy. By joining these courses & lectures, you will be expanding your service design knowledge while getting updated on the latest trends in the service design industry. Whether you are a beginner or an expert in the world of service design, these courses intend to advance everyone's skills and career. Secure your spots by marking your calendar and registering today!

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Headline Massive Change – Life-Centred Design

Massive Change – Life-Centred Design

Recently, Touchpoint publisher Prof. Birgit Mager sat down with design pioneer Bruce Mau to discuss his recent thinking about enterprise design, the significance of canoe-building and life-centred design.

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Headline Service Design Award 2021/21 - Meet our Winners!

Service Design Award 2021/21 - Meet our Winners!

Service Design Award 2020/21: Congratulations to the winners and finalists!

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Latest events


SDN Academy Events Service Design Practitioner Curriculum (Training + Accreditation)

Service Design Practitioner Curriculum (Training + Accreditation)

The Service Design Practitioner Curriculum is designed for those who want to build a solid foundation of service design practice and gather theoretical foundations, methodological skills, and practical experience.

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SDN Academy Events Service Design and Future Forecasting

Service Design and Future Forecasting

New Course coming to the SDN Academy. Join us on September 22-23, 2021 with Neil Collman and learn more about Service Design and Future Forecasting.

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Discover Service Design Network

Touchpoint Journal

Touchpoint is the first and only journal dedicated to the practice of service design. Published by practitioners for practitioners, Touchpoint is essential reading for both newcomers and seasoned experts alike.

Dive into Touchpoint

Local Chapters

Looking to connect with your local peers? SDN chapters are vibrant communities where service designers can connect, create and exchange knowledge on a regional level. Join one of the existing chapters or build a new one in your country or area.

Find your local chapter

Personal Profile

Make your mark! Create your profile and establish yourself within the SDN community! With your profile on our website, you will be visible to a global community of service design newcomers and experts; potential clients, peers and partners.

Meet our community

Community Knowledge

Learn more from and about the individuals and organisations that make up the SDN network. Interviews with members of the community can be found here as well as insights from many more concerning the latest news, trends, tools and techniques shaking up the industry.

We want to hear from you too! Join the conversation by sharing your thought pieces today. 

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Latest jobs


Sr. Experience Designer

The ERIE Innovation Team is focused on achieving transformational business results. Join our team in leading the application of human centered design with our partners across the enterprise.

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Senior Service Designer

Responsible for design and development of engaging user experiences for a variety of applications using workshops, creative brainstorms, design research, interaction design, and service design.

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Design Intern

The Internship Program at BCBSM is designed to enhance the skills and abilities of young professionals as well as to identify and attract future talent for our organization. Interns will gain practical hands-on work experience as well as a solid understanding of the health insurance industry. Our program is an excellent way for interns to get a good start on their careers by working on meaningful projects, learning valuable skills, and networking with employees throughout our organization, which could potentially allow interns to build a future career at BCBSM.

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Global Events Manager at the Service Design Network

Want to work for the largest network of service design professionals in the world? Become part of our team and lead the organising team for the yearly Global Service Design Conference.

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Latest case studies

Case Study

Improving passenger and employee experience in a Japanese railway company

Improving the customer experience and customer satisfaction indicators with a human-centred approach.


Service Designer Taro Akabane / Keita Furusawa

Service Provider West Japan Railways corporation

Industry Transportation

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Case Study

An Outside-In Approach to Launch A New Fintech Product

A failed initiative made the fintech start-up founders wary of investing again. In this climate, it was important to validate the market opportunity and differentiate the new B2B Digital Payment Service idea in India and answer the question “If we build it will they come?”.


Service Designer Dr. Vidya Priya Rao

Service Provider Innovatus Marketers Touchpoint LLP

Industry Financial Services

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Case Study

Reinventing the Automobile Sales Service Experience

Promoting the car is expensive, and engaging potential customers is ineffective. The team already possessed AI technology capable of interacting with people in a personalized way. How might we use an AI-empowered car to reinvent the sales experience?


Service Designer CBi China Bridge

Service Provider WM Motor

Industry Transportation

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Case Study

Lumea Subscription: Tackling pre-purchase barriers

Increase the penetration of Philips’ most effective home IPL device (Lumea) and help users follow and stick to the IPL treatment to achieve promised results.


Service Designer Sandra Ramirez Herrera

Service Provider Philips

Industry Healthcare

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