The Service Design Network (SDN), founded in 2004, is the leading non-profit institution for expertise in service design and a driver of global growth, development and innovation within the practice. Through national and international events, online and print publications and coordination with academic institutions, our member-based network connects multiple roles within agencies, business, and government to strengthen the impact of service design within the public and private sectors. Ours is a global, open-minded network, focused on knowledge-sharing, collaboration and exchange.
Calling all SDN chapters and organisations interested in hosting the next Service Design Global Conference in 2027. Submission is open until June 15, 2026.
Your work deserves to be seen. Share your most impactful service design project with a global audience, inspire the community, and gain the recognition it deserves. The call for entries is now open — Early Bird submissions are available until 31 May 2026. Submit your project. Share your best with the world!
Join us on May 13 at 4 PM CEST for this SDN Global Café with Luis Alt as we explore the shift from designing services to designing value. Be part of the conversation and connect with our global community—save your spot and join us live.
Connect, Collaborate, and Create Change – SDGC26 Awaits! Join us in Wiesbaden, Germany and online, 28–30 October. Registration is open, with Early Bird tickets on sale until May 15.
Join us for the Service Design Global Conference 2026 (SDGC26) in Germany and online on 28-30 October!
On May 20th 2026, we are holding a special event connected to the publication of the most recent issue of Touchpoint, the journal of service design: Touchpoint Vol.17 No. 1 | From AI to Synthetic Services.
Touchpoint is the first and only journal dedicated to the practice of service design. Published by practitioners for practitioners, Touchpoint is essential reading for both newcomers and seasoned experts alike.
Looking to connect with your local peers? SDN chapters are vibrant communities where service designers can connect, create and exchange knowledge on a regional level. Join one of the existing chapters or build a new one in your country or area.
Make your mark! Create your profile and establish yourself within the SDN community! With your profile on our website, you will be visible to a global community of service design newcomers and experts; potential clients, peers and partners.
Learn more from and about the individuals and organisations that make up the SDN network. Interviews with members of the community can be found here as well as insights from many more concerning the latest news, trends, tools and techniques shaking up the industry.
We want to hear from you too! Join the conversation by sharing your thought pieces today.
Did you know that as an SDN member, you can promote your job offerings on our website for free? Here is a quick guide on how to do it! Not a member yet? Of course, you can also advertise your job offerings on our website!
SDN Young Talent Board is seeking young-at-heart Service Design Enthusiasts to join the organising team for SDN Next Gen Conference 2025, and other community initiatives: Join us now!
Want to take part in the most important event the service design community attends all year? We need you! The Service Design Network is at the height of activity in preparation for the Service Design Global Conference 2024 (SDGC24) taking place in Helsinki, Finland from October 2-4, 2024. An absolute “must attend” for anyone passionate about the advancement of the practice of service design, we are actively in search of committed volunteers who want to support us bring this high-profile event to life!
With more than 7,000 stores in 11 different countries, ALDI SOUTH is one of the world’s largest food retailers. It is our mission to supply our customers with high-quality food at the best possible prices. In doing so, we follow our own unique concept of consistency, simplicity and responsibility. ALDI SOUTH IT ensures that everything runs smoothly, from the IT infrastructure to the software used, at both national and international level. Within the scope of transnational projects, our experts develop IT solutions for worldwide deployment at ALDI SOUTH.
Faith Equestrian Therapeutic Center (FETC) struggled with an outdated brand identity, fragmented communication strategies, and limited visibility beyond its immediate community. The goal was to bridge this disconnect by aligning the center’s external voice with the emotional depth and value of its services.
Service Designer SCAD SERVE & Prof. Matthias Hillner
Service Provider Faith Equestrian Therapeutic Center.
Industry Healthcare
Bookline is one of Hungary's most well-known digital bookstores. Over the years Bookline’s original values such as innovation and youthfulness began to fade. The project started with objectives focused on brand repositioning, process optimization and validating new business models, but addressed further challenges.
Service Designer Works. Design Agency
Service Provider Libri-Bookline Ltd.
Industry Retail
Due to the looming shutdown of 2G and 3G networks worldwide, the challenge for the Verisure design team was to create a DIY process that allows customers to replace their security system’s Central Unit easily—despite these devices not being typically intended for DIY.
Service Designer Alexander Lundgren Kostakis, Service Designer/Christoffer Larsson, UX Researcher/Gennaro De Santis Medina, UI Designer/Joe Qiao, UI Designer/Per Olsson, Industrial Designer/Erik Ahlgren, Industrial Designer/ Maria Carina Radu, UI & Visual Designer
Service Provider Verisure
Industry Telecommunication
The UK healthcare system' s constraints create prolonged diagnostic journeys, particularly for women whose symptoms are often dismissed or minimized. 74% of women visit 5+ doctors before receiving correct diagnoses, while 78% report their concerns being minimized. This systemic challenge leaves patients feeling isolated, overwhelmed, and powerless during critical health journeys.
Service Designer Jessica Wonomihardjo, Vivien Fergusson, Kate Winbaum, Maya Burnand, Miran Jurisevic, Lucia Perez Gonzalez, Richa Kejriwal (MA Service Design, Royal College of Art)
Service Provider PHILIPS - Student Service Design Challenge
Industry Healthcare
