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Event SDN Global Café: Designing with what’s next: Exploring the Revolutionary Impact of Generative AI on Service Design

SDN Global Café: Designing with what’s next: Exploring the Revolutionary Impact of Generative AI on Service Design

SDN Global Café is back! Join us on March 14, 2024!

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Headline Service Design Global Conference 2024 - Registration and Speaker Call are open!

Service Design Global Conference 2024 - Registration and Speaker Call are open!

Super Early Bird tickets for the Service Design Global Conference (SDGC24) are now open for sale. Register early and get a free workshop included in your conference ticket, as tickets are available in limited quantity.

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Headline Service Design Award 2024

Service Design Award 2024

The Service Design Award is back! Our call for entries has just opened! The Award recognises work of exceptional standard in the field of Service Design from the private and public sectors, as well as academia. We are looking forward to receiving your best work!

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Headline Call for papers is now open | Submit your abstract until February 24th 2024

Call for papers is now open | Submit your abstract until February 24th 2024

Touchpoint – The Journal of Service Design provides a window into the discussion of service design, facilitating a forum to debate, share and advance the field and its practices. In addition, it aims at engaging clients to listen in on the discussion, learn about the field, and become involved in the development and implementation of service design for their organisations.

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Latest events


Other Events Service Design Management - Setting the Stage for Implementation  | SDN Academy

Service Design Management - Setting the Stage for Implementation | SDN Academy

Learn how to tackle service design implementation in this SDN Academy Masterclass.

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SDN Switzerland Webinar "The Early Years of a Design Career" with Joanna Tan Bienz

Webinar "The Early Years of a Design Career" with Joanna Tan Bienz

Join Joanna Bienz for a deep conversation about the early years of a career in the design and consultancy world. This is a one-hour webinar where we will explore what future and young professionals can expect from a career in design from someone who just went through it.

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Discover Service Design Network

Touchpoint Journal

Touchpoint is the first and only journal dedicated to the practice of service design. Published by practitioners for practitioners, Touchpoint is essential reading for both newcomers and seasoned experts alike.

Dive into Touchpoint

Local Chapters

Looking to connect with your local peers? SDN chapters are vibrant communities where service designers can connect, create and exchange knowledge on a regional level. Join one of the existing chapters or build a new one in your country or area.

Find your local chapter

Personal Profile

Make your mark! Create your profile and establish yourself within the SDN community! With your profile on our website, you will be visible to a global community of service design newcomers and experts; potential clients, peers and partners.

Meet our community

Community Knowledge

Learn more from and about the individuals and organisations that make up the SDN network. Interviews with members of the community can be found here as well as insights from many more concerning the latest news, trends, tools and techniques shaking up the industry.

We want to hear from you too! Join the conversation by sharing your thought pieces today. 

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Latest jobs


Business Designer Customer Interaction (m/f/x)

With more than 7,000 stores in 11 different countries, ALDI SOUTH is one of the world’s largest food retailers. It is our mission to supply our customers with high-quality food at the best possible prices. In doing so, we follow our own unique concept of consistency, simplicity and responsibility. ALDI SOUTH IT ensures that everything runs smoothly, from the IT infrastructure to the software used, at both national and international level. Within the scope of transnational projects, our experts develop IT solutions for worldwide deployment at ALDI SOUTH.

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Service Design Squad Lead (m/f/x)

With more than 7,000 stores in 11 different countries, ALDI SOUTH is one of the world’s largest food retailers. It is our mission to supply our customers with high-quality food at the best possible prices. In doing so, we follow our own unique concept of consistency, simplicity and responsibility. ALDI SOUTH IT ensures that everything runs smoothly, from the IT infrastructure to the software used, at both national and international level. Within the scope of transnational projects, our experts develop IT solutions for worldwide deployment at ALDI SOUTH.

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Customer Interaction (m/f/x)

With more than 7,000 stores in 11 different countries, ALDI SOUTH is one of the world’s largest food retailers. It is our mission to supply our customers with high-quality food at the best possible prices. In doing so, we follow our own unique concept of consistency, simplicity and responsibility. ALDI SOUTH IT ensures that everything runs smoothly, from the IT infrastructure to the software used, at both national and international level. Within the scope of transnational projects, our experts develop IT solutions for worldwide deployment at ALDI SOUTH.

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Business Design Strategist

Provide strategic input on human-centered approaches to designing solutions and delivering business value on projects. Coach designers and business partners through a collaborative design process.

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Latest case studies

Case Study

Designing for unexpected and stressful medical situations

Imagine you are on holiday with your loved ones and all of a sudden an accident happens. You are in need of medical help in a foreign country, a highly stressful and emotional situation in an unfamiliar environment. So what do you do?


Service Designer Erik van Zoelen, Noortje Hartman, Eddo Siep, Angelo Verbeek, Hidde Burgmans

Service Provider Koos Service Design

Industry Healthcare

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Case Study

Experience model for the network of robotic click-and-collect drives

Designing the magical experience that would redefine the delivery of groceries and would become a well-known benchmark for the whole category.


Service Designer Filip Makowiecki - Lead UX & Service Designer - Izabela Styburska - Project Manager - Marta Krokoszyńska - Lead Researcher - Hanna Bielerzewska - UX Writer - Agnieszka Olek - CX Strategist - Dawid Wiener - Research Strategist

Service Provider Cogision

Industry Retail

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Case Study

Transforming a Mobility Insurance Claim Experience through Service Design

Managing post-accident emotional stress complicates motor claims. Incomplete processes cause delays, fraud, and communication problems. In KSA, disjointed systems hinder data and compliance. Focus on empathy and integration for improved insurance service.


Service Designer Arwa Hussein

Service Provider

Industry Financial Services

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Case Study Card image

Early Childhood Delivery Dashboard

How can we ensure that regardless of the "entrance gate", pregnant women, children aged 0 to 3 years and their caregivers are cared for in a comprehensive and integrated way?


Service Designer Futurar & Talking City

Service Provider Fundação Maria Cecilia Souto Vidigal

Industry Healthcare

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