Latest content

Headline Happy Holidays from SDN

Happy Holidays from SDN

We, at the Service Design Network, would like to wish you and yours a very happy and healthy holiday. In the spirit of giving this holiday season, we are excited to offer our community speciality pricing on opportunities designed to help you learn, grow and connect. From SDN Membership, SDN Accreditation, and the SDN Academy, now is the time to "gift yourself" by taking advantage of these discounted offers today.

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Headline SDN Accreditation developments – our new programme is online!

SDN Accreditation developments – our new programme is online!

Our SDN Accreditation Programme is continuously developing, and we are pleased to share with you our latest developments! Visit our new landing page to learn more and consider applying for your accreditation. We are pleased to offer you a 20% discounted rate for applications for Service Design Professional or Master received until 20 January 2021.

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Headline Community Reflections: the SDN New York Chapter and Me

Community Reflections: the SDN New York Chapter and Me

An ad hoc series about how community members have discovered the SDN NYC, and why they continue to come back. Each person’s story is unique and we are excited, grateful and warmed by their continued engagement.

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Headline Service Design Award 2020 - Meet our Jury

Service Design Award 2020 - Meet our Jury

Meet our Service Design Award 2020 Jury members – the leading international service design experts. They carefully evaluate each of project submissions in order to award the very best of service design.

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Latest events

Global Conferences Virtual Service Design Global Conference 2020

Virtual Service Design Global Conference 2020

Virtual SDGC20 took place on October 22-23, 2020 in our online space. This year we were joined by over 800 guests from 50+ countries. We are grateful for the love and support of the 800+ of you that participated at Virtual SDGC20! Our dream of bringing our community at scale together despite the challenging times became a reality.

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Other Events Service Designers as a Change Agent

Service Designers as a Change Agent

Create a resilient strategic plan that puts your organisation on solid footing now and in the future.

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Discover Service Design Network

Touchpoint Journal

Touchpoint is the first and only journal dedicated to the practice of service design. Published by practitioners for practitioners, Touchpoint is essential reading for both newcomers and seasoned experts alike.

Dive into Touchpoint

Local Chapters

Looking to connect with your local peers? SDN chapters are vibrant communities where service designers can connect, create and exchange knowledge on a regional level. Join one of the existing chapters or build a new one in your country or area.

Find your local chapter

Personal Profile

Make your mark! Create your profile and establish yourself within the SDN community! With your profile on our website, you will be visible to a global community of service design newcomers and experts; potential clients, peers and partners.

Meet our community

Community Knowledge

Learn more from and about the individuals and organisations that make up the SDN network. Interviews with members of the community can be found here as well as insights from many more concerning the latest news, trends, tools and techniques shaking up the industry.

We want to hear from you too! Join the conversation by sharing your thought pieces today. 

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Latest jobs

Head of Master of Arts in Design

Head of Master of Arts in Design

15 July 2020 - Lucerne-Emmenbrücke

The Lucerne School of Art and Design offers degree courses which are unique in Switzerland, and, in the realm of art and design research, provides creative focal points in art, design and film. Thanks to national and international networking, high-calibre staff, well-equipped workshops and spacious studios, the School offers an environment with a wealth of opportunities for development. It is one of six Schools making up the Lucerne University of Applied Sciences and Arts with its 1500 staff and 10,300-plus degree and continuing education students.

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UX Designer (Medior)

UX Designer (Medior)

21 April 2020 - Amsterdam

As our UX Designer you are someone who makes complex digital user experience problems simpler. This role focuses on turning human-centered research insights into interaction design concepts through sketching, prototyping and front-end development. In this role you work on a range of digital, large-scale and complex projects.

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Digital Marketing Intern at Service Design Network

Digital Marketing Intern at Service Design Network

10 February 2020 - Cologne

Want to work for the largest network of service design professionals in the world? Become part of our team and support the digital marketing activities to spread global awareness for Service Design and help building the international community.

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Dozent/in Service Design und Innovation

Dozent/in Service Design und Innovation

19 December 2019 - Chur

Zur Unterstützung unseres Service Design Teams im Institut für Tourismus und Freizeit (ITF) suchen wir per 1. März 2020 oder nach Vereinbarung eine/n Dozent/in Service Design und Innovation (80%-100%)

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Latest case studies

Case Study

How might Kukunori advance wellbeing and mental health in particular in Finland? What should be the strategic choices? How might we do the thinking in a creative and truly participative, experimental way, making sure that everyone gets to be seen and heard in the process?


Service Designer Milla Mäkinen

Service Provider Kukunori

Industry Healthcare

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Case Study

In order to stay at the vanguard of the hotel and restaurant market, SOK Mara wanted to introduce the design thinking approach to their service development unit and explore possibilities of making service design the dominant paradigm in their operations.


Service Designer Haaga-Helia. Teemu Moilanen, Riina Iloranta, Marika Alhonen, Eliisa Sarkkinen

Service Provider SOK Travel and Hospitality Industry Chain Management

Industry Travel & Tourism

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Case Study

In this age of accelerating climate change and a fast growing global population how might policy makers and sustainability experts encourage awareness and behavior change in people to eat more sustainable food.


Service Designer STBY and More than Metrics

Service Provider Netherlands Government Institutions

Industry Government

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Case Study

In order to stay at the cutting edge of style and sportswear, Adidas needed to refine and develop the service they provide.


Service Designer Livework

Service Provider Adidas

Industry Retail

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