Latest content

Headline Massive Change – Life-Centred Design

Massive Change – Life-Centred Design

Recently, Touchpoint publisher Prof. Birgit Mager sat down with design pioneer Bruce Mau to discuss his recent thinking about enterprise design, the significance of canoe-building and life-centred design.

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Headline Service Design Award 2021/21 - Meet our Winners!

Service Design Award 2021/21 - Meet our Winners!

Service Design Award 2020/21: Congratulations to the winners and finalists!

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Headline DEADLINE EXTENDED to Oct. 31 - Submit your abstract forTouchpoint Vol. 13 No. 1

DEADLINE EXTENDED to Oct. 31 - Submit your abstract forTouchpoint Vol. 13 No. 1

Dear writers, we are glad to let you know the deadline for the submission of Touchpoint Vol. 13 No. 1 has been extended to October 31st!

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Headline Touchpoint Vol. 12 No. 3 is out!

Touchpoint Vol. 12 No. 3 is out!

Just right before the SDGC21 we are so thrilled to letting you know that the new issue of Touchpoint, "Service Design with the Planet in Mind" is now out! Get ready to knowing more about it during the Conference, when we will host the Touchpoint Roundtable together with the authors of the articles.

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Latest events


SDN Academy Events Service Design and Future Forecasting

Service Design and Future Forecasting

New Course coming to the SDN Academy. Join us on September 22-23, 2021 with Neil Collman and learn more about Service Design and Future Forecasting.

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SDN Academy Events User Research Masterclass - The art of asking

User Research Masterclass - The art of asking

Learn more about research fundamentals and conversation techniques in this SDN Academy Masterclass.

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Discover Service Design Network

Touchpoint Journal

Touchpoint is the first and only journal dedicated to the practice of service design. Published by practitioners for practitioners, Touchpoint is essential reading for both newcomers and seasoned experts alike.

Dive into Touchpoint

Local Chapters

Looking to connect with your local peers? SDN chapters are vibrant communities where service designers can connect, create and exchange knowledge on a regional level. Join one of the existing chapters or build a new one in your country or area.

Find your local chapter

Personal Profile

Make your mark! Create your profile and establish yourself within the SDN community! With your profile on our website, you will be visible to a global community of service design newcomers and experts; potential clients, peers and partners.

Meet our community

Community Knowledge

Learn more from and about the individuals and organisations that make up the SDN network. Interviews with members of the community can be found here as well as insights from many more concerning the latest news, trends, tools and techniques shaking up the industry.

We want to hear from you too! Join the conversation by sharing your thought pieces today. 

Browse their latest articles

Latest jobs


Senior Service Designer

Responsible for design and development of engaging user experiences for a variety of applications using workshops, creative brainstorms, design research, interaction design, and service design.

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Design Intern

The Internship Program at BCBSM is designed to enhance the skills and abilities of young professionals as well as to identify and attract future talent for our organization. Interns will gain practical hands-on work experience as well as a solid understanding of the health insurance industry. Our program is an excellent way for interns to get a good start on their careers by working on meaningful projects, learning valuable skills, and networking with employees throughout our organization, which could potentially allow interns to build a future career at BCBSM.

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Global Events Manager at the Service Design Network

Want to work for the largest network of service design professionals in the world? Become part of our team and lead the organising team for the yearly Global Service Design Conference.

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Senior Service Designer

The Children’s Society has been helping children and young people in this country for over 130 years.

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Latest case studies

Case Study

An Outside-In Approach to Launch A New Fintech Product

A failed initiative made the fintech start-up founders wary of investing again. In this climate, it was important to validate the market opportunity and differentiate the new B2B Digital Payment Service idea in India and answer the question “If we build it will they come?”.


Service Designer Dr. Vidya Priya Rao

Service Provider Innovatus Marketers Touchpoint LLP

Industry Financial Services

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Case Study

Reinventing the Automobile Sales Service Experience

Promoting the car is expensive, and engaging potential customers is ineffective. The team already possessed AI technology capable of interacting with people in a personalized way. How might we use an AI-empowered car to reinvent the sales experience?


Service Designer CBi China Bridge

Service Provider WM Motor

Industry Transportation

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Case Study

Lumea Subscription: Tackling pre-purchase barriers

Increase the penetration of Philips’ most effective home IPL device (Lumea) and help users follow and stick to the IPL treatment to achieve promised results.


Service Designer Sandra Ramirez Herrera

Service Provider Philips

Industry Healthcare

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Case Study

Service Redesign: Supporting GDPR protocol & boost caller agent confidence

BSI and their customers' data was at risk of being breached via phishing attacks. Current legacy systems could not efficiently support BSI call agents inputting the correct information, cross-checking data and cross check historic data in an efficient way.


Service Designer Daniel Tuitt, Senior Service Designer

Service Provider BSI (British Standards Institution)

Industry Other

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