Latest content

Headline Time to level up your skills with our SDN Academy courses this summer!

Time to level up your skills with our SDN Academy courses this summer!

Here is what's coming up at the SDN Academy this summer! Unlock the power of AI to create innovative services, embrace sustainability in your daily service design work, elevate your journey management skills, or master the art of facilitation with our expert guidance. We got you covered!

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Headline Join Us at the Service Design Global Conference 2024 - Register Now!

Join Us at the Service Design Global Conference 2024 - Register Now!

Join us for the Service Design Global Conference (SDGC24) this October! Whether you prefer attending in person in Helsinki or participating online, exciting opportunities await. Register now on the conference website and be part of this inspiring event. See you there!

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Headline Call for Volunteers -  Service Design Global Conference 2024

Call for Volunteers - Service Design Global Conference 2024

Want to take part in the most important event the service design community attends all year? We need you!

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Headline Touchpoint Vol. 15 No. 1 | Service Design at the Dawn of AI is out!

Touchpoint Vol. 15 No. 1 | Service Design at the Dawn of AI is out!

What you are about to read is the latest thinking — and hands-on application — around service design and AI.

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Upcoming Events


Global Conferences Service Design Global Conference 2024

Service Design Global Conference 2024

Join us for the Service Design Global Conference 2024 (SDGC24) in Helsinki or online on October 2-4!

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SDN Academy Events From Keywords to Blueprints: An AI-Ready Service Design Framework

From Keywords to Blueprints: An AI-Ready Service Design Framework

Join us at the SDN Academy for a sneak peek at how to design innovative services that go beyond the ordinary with SDN-accredited Master Mauricio Manhães.

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Discover Service Design Network

Touchpoint Journal

Touchpoint is the first and only journal dedicated to the practice of service design. Published by practitioners for practitioners, Touchpoint is essential reading for both newcomers and seasoned experts alike.

Dive into Touchpoint

Local Chapters

Looking to connect with your local peers? SDN chapters are vibrant communities where service designers can connect, create and exchange knowledge on a regional level. Join one of the existing chapters or build a new one in your country or area.

Find your local chapter

Personal Profile

Make your mark! Create your profile and establish yourself within the SDN community! With your profile on our website, you will be visible to a global community of service design newcomers and experts; potential clients, peers and partners.

Meet our community

Community Knowledge

Learn more from and about the individuals and organisations that make up the SDN network. Interviews with members of the community can be found here as well as insights from many more concerning the latest news, trends, tools and techniques shaking up the industry.

We want to hear from you too! Join the conversation by sharing your thought pieces today. 

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Latest jobs


Your job ad could be here!

Did you know that as an SDN member, you can promote your job offerings on our website for free? Here is a quick guide on how to do it! Not a member yet? Of course, you can also advertise your job offerings on our website!

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Volunteer at SDGC24

Want to take part in the most important event the service design community attends all year? We need you! The Service Design Network is at the height of activity in preparation for the Service Design Global Conference 2024 (SDGC24) taking place in Helsinki, Finland from October 2-4, 2024. An absolute “must attend” for anyone passionate about the advancement of the practice of service design, we are actively in search of committed volunteers who want to support us bring this high-profile event to life!

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Business Designer Customer Interaction (m/f/x)

With more than 7,000 stores in 11 different countries, ALDI SOUTH is one of the world’s largest food retailers. It is our mission to supply our customers with high-quality food at the best possible prices. In doing so, we follow our own unique concept of consistency, simplicity and responsibility. ALDI SOUTH IT ensures that everything runs smoothly, from the IT infrastructure to the software used, at both national and international level. Within the scope of transnational projects, our experts develop IT solutions for worldwide deployment at ALDI SOUTH.

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Service Design Squad Lead (m/f/x)

With more than 7,000 stores in 11 different countries, ALDI SOUTH is one of the world’s largest food retailers. It is our mission to supply our customers with high-quality food at the best possible prices. In doing so, we follow our own unique concept of consistency, simplicity and responsibility. ALDI SOUTH IT ensures that everything runs smoothly, from the IT infrastructure to the software used, at both national and international level. Within the scope of transnational projects, our experts develop IT solutions for worldwide deployment at ALDI SOUTH.

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Latest case studies

Case Study

Service Design for a New Educational Model

Design a strategy to ease the fears and doubts parents had while experiencing this new educational model.


Service Designer Susana Olarte, Sara Castro, Lina Jiménez, Valentina Randazzo, Natalia Rodriguez, Daniel Pinilla, Maria Paula Guarnizo, Karen Blanco, Eduardo Cáceres, Johana Soto, Francisco Orjuela, Santiago Monroy, Jefferson Delgado, Faviana Huarachi.

Service Provider Háptica

Industry Education

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Case Study

Designing for unexpected and stressful medical situations

Imagine you are on holiday with your loved ones and all of a sudden an accident happens. You are in need of medical help in a foreign country, a highly stressful and emotional situation in an unfamiliar environment. So what do you do?


Service Designer Erik van Zoelen, Noortje Hartman, Eddo Siep, Angelo Verbeek, Hidde Burgmans

Service Provider Koos Service Design

Industry Healthcare

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Case Study

Experience model for the network of robotic click-and-collect drives

Designing the magical experience that would redefine the delivery of groceries and would become a well-known benchmark for the whole category.


Service Designer Filip Makowiecki - Lead UX & Service Designer - Izabela Styburska - Project Manager - Marta Krokoszyńska - Lead Researcher - Hanna Bielerzewska - UX Writer - Agnieszka Olek - CX Strategist - Dawid Wiener - Research Strategist

Service Provider Cogision

Industry Retail

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Case Study

Transforming a Mobility Insurance Claim Experience through Service Design

Managing post-accident emotional stress complicates motor claims. Incomplete processes cause delays, fraud, and communication problems. In KSA, disjointed systems hinder data and compliance. Focus on empathy and integration for improved insurance service.


Service Designer Arwa Hussein

Service Provider

Industry Financial Services

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