“Service-Design betrachtet Dienstleistungen als Produkte, die genauso systematisch entwickelt und gestaltet werden müssen wie gegenständliche Produkte auch. Es geht um die Entwicklung innovativer und kundenorientierter Strategien, um die Erarbeitung effizienter und funktionaler Abläufe und um die Gestaltung eines formvollendeten Interface zum Kunden.” - Prof. Birgit Mager, President of Service Design Network

Workshop & agenda design for different types of workshops Problem statements & reframing Facilitation theory, tips and hands-on experience with a real case study Core Design Thinking workshop flow as a starting point for future workshop design

During this week-long experience, you’ll learn why, when, & how to conduct ethnographic research, build personas, create customer journey maps, construct prototypes, identify value exchange among stakeholders, and more.

This course will be offered as part of the 2019 PDMA Annual Conference & Research Forum. With this ticket you will receive complimentary access to the conference floor for Nov 3rd. You will gain basic understanding of Design Thinking problem solving methodology, principles, key tools & terminology.