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Chapter events Orchestrating Physical and Digital Experiences

Orchestrating Physical and Digital Experiences

We will find out how two major US companies are building experiences for their customers by successfully merging physical and digital spaces. On one end of the spectrum, we will look how a major physical retail company like 7-Eleven is building new digital products to augment their current physical experiences. On the other end, we will look how a financial institution like Capital One is moving forward with their physical experiences by introducing more and more experiential bridges for their customers with the recent Capital One Cafés for example. Speakers: Christopher Robin, Senior Experience Design Lead, Capital One Kaushik Dave, Experience Design Leader & Strategist, 7-Eleven Ahmed Tellez, Sr. UX Designer/UX Lead, 7-Eleven

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