Service Design for Innovation and Start-ups
A service designer’s skills and mindset are applicable to many of the challenges faced by start-ups, and even more of them once you add in business design. We design based on research-driven insights and have a holistic perspective on customer experience. Yet we’re largely an unknown quantity amongst start-ups.The start-up scene grows and gets more attention by the day, and there’s a good chance your city hosts a start-up ecosystem you’re unaware of. Start-ups represent an exciting challenge for service design - a new frontier, if you will; and that’s the topic of this issue of Touchpoint.