Design Thinking and Service Design Doing
From the early 1990s, Design Thinking has sought to shake up traditional ways of doing business, and foster innovation through creativity and applying a designer’s mindset to business challenges. Design Thinking shares quite a lot of DNA with service design. While their activities and approaches might differ in some respects, they share common goals, and are carried out in similar settings. Moreover, lines are often blurred by practitioners that use the terms interchangeably, and introduce new terms such as ‘Service Design Thinking’ and 'Service Design Doing'.