![Vol. 2 No. 2](https://www.service-design-network.org/images/708x481/0.xhbrujpcykfdyb36baamoyldi-tp2-2-cover-closed.png)
12 Touchpoint articles in this issue
Touchpoint overview
![Vol. 2 No. 2](https://www.service-design-network.org/images/708x481/0.xhbrujpcykfdyb36baamoyldi-tp2-2-cover-closed.png)
Feature
![From the Editors](https://www.service-design-network.org/images/446x308/0.49wupc252hb48jt3r1fe34bo6r-from-the-editors-Thumbnail.jpg)
From the Editors
”I’m always surprised by how nervous designers can be about demonstrating the ‘impact’ of design.
Feature
![Experiencing Services Before They Become Real](https://www.service-design-network.org/images/446x308/0.6cqyjs5xft4bjkmfmwufas8aor-bueno-thumbnail.jpg)
Experiencing Services Before They Become Real
For years, the innovation and design community has used tools for visualising and evaluating physical products.
Feature
![Community of Service](https://www.service-design-network.org/images/446x308/0.ll9xib6d9l3hhqtfvm1xxbt9-han-thumbnail.jpg)
Community of Service
Service Design generates not only new service concepts, but also new knowledge about service production and consumption.
Feature
![Designing Services As A Knowledge Creation Process](https://www.service-design-network.org/images/446x308/0.siayyq8qrlzwisclznlzhncdi-Manha%CC%83es-thumbnail.jpg)
Designing Services As A Knowledge Creation Process
In Touchpoint Volume 1 No. 3, Tether and Stigliani raised fundamental questions about the future of Service Design: how to build legitimacy, how to control – or lose control of – a profession and how to coordinate efforts between its entrepreneurs, practitioners and academics.
Feature
![Delivering Return On Service Design Investments](https://www.service-design-network.org/images/446x308/0.7wowmxmcyd7raaajpu8skbj4i-herrto-thumbnail.jpg)
Delivering Return On Service Design Investments
Working in a relatively new and developing field, Service Design practitioners still have difficulties in communicating the value of their work in terms of measurability and business (1) impact.
Feature
![Service Design: The Bottom Line](https://www.service-design-network.org/images/446x308/0.o9pkrszhh6hept04z59v34n29-lovlie-thumbnail.jpg)
Service Design: The Bottom Line
When we, as designers, see that people enjoy the services we have created, we tend to accept this as proof of quality.
Feature
![How Human Is Your Business?](https://www.service-design-network.org/images/446x308/0.mv8x1qolqopidm9143877gb9-lee-thumbnail.jpg)
How Human Is Your Business?
From handier tin openers to more intuitive interfaces, the ability of design to humanise ‘things’ is well known and understood.
![Stuck in a Price War?](https://www.service-design-network.org/images/446x308/0.p29xgm52kcp8xp3q7ayusdcxr-knutzen-thumnail.jpg)
Stuck in a Price War?
Competition within the building materials sector is based mainly on the price of materials – the cheaper you can provide a material, the more competitive you will be.
Feature
![How To Create Outstanding Customer Experiences For Franchises](https://www.service-design-network.org/images/446x308/0.kq1prkcx18zo9me68emf5hfr-kernahan-thumbnail.jpg)
How To Create Outstanding Customer Experiences For Franchises
Most Service Design models and definitions discuss the importance of creating mutual value for both provider and customer.
Column
![Making It Better](https://www.service-design-network.org/images/446x308/0.llzp88qafd2iq3wqlbkxzuxr-simmons-thumbnail.jpg)
Making It Better
The Service Design community has grown enormously in the past few years.
Feature
![Where Does Service Design Stand In France?](https://www.service-design-network.org/images/446x308/0.mxtyrpzltl3mjyvlh8oo2mx6r-tallec-thumbnail.jpg)
Where Does Service Design Stand In France?
These practitioners tend in their everyday practice to adopt product service system thinking and to build extended design offerings.
Feature
![Customer Profile](https://www.service-design-network.org/images/446x308/0.1wgoo01tg68p8zjcjrd5f80k9-misic-thumbnail.jpg)
Customer Profile
The city of Melbourne, Australia, has over 4 million citizens, and is growing, thanks to an influx of immigrants from all over the world. Because of its growing population, there has been a great demand for living space in and around Melbourne.