Touchpoint Vol. 2 No. 2 - February 2013

Stuck in a Price War? Use Service Design to Change the Game in B2B Relations

28 February 2013 - Rikke B. E. Knutzen - Søren Bolvig Poulsen - Lotte Christiansen

Competition within the building materials sector is based mainly on the price of materials – the cheaper you can provide a material, the more competitive you will be.

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Stuck in a Price War? Use Service Design to Change the Game in B2B Relations

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