![Vol. 8 No. 1](https://www.service-design-network.org/images/708x481/0.ncygvgi3eqmn2n1r266dh1tt9-tp8-1-cover-closed.png)
16 Touchpoint articles in this issue
Touchpoint overview
![Vol. 8 No. 1](https://www.service-design-network.org/images/708x481/0.ncygvgi3eqmn2n1r266dh1tt9-tp8-1-cover-closed.png)
![From the editors](https://www.service-design-network.org/images/446x308/0.8b2q32pikgyj5q1linvjp833di-from-the-editors-thumbnail.jpg)
From the editors
The wide umbrella of Design encompasses many disciplines: From long-established practices such as industrial and graphic design, to the relative newcomers of information architecture (IA), user experience design (UX) and service design.
Column
![Customer Experience & Service Design: Let’s Be BFFs](https://www.service-design-network.org/images/446x308/0.ec4nd3imaxg0q9dy5e08dunmi-Kerrys%20Take%20Preview%20Image.jpg)
Customer Experience & Service Design: Let’s Be BFFs
For the better part of a decade, I’ve had ringside seats to the evolution of two interrelated disciplines: customer experience and service design.
Cross Discipline
![The Needle Stick: Re-Designing for Distraction](https://www.service-design-network.org/images/446x308/0.1j6p4ce0vw3x2l53z9ferbpgb9-TP8-1-nixon-thumbnail.jpg)
The Needle Stick: Re-Designing for Distraction
Methods to reduce fear, anxiety and pain in the pediatric patient experience.
Cross Discipline
![Giving Disruptive Innovations a Chance](https://www.service-design-network.org/images/446x308/0.d357xac8aixcqgs8vy0h08uxr-TP8-1-de-voss-thumbnail.jpg)
Giving Disruptive Innovations a Chance
Have you ever found it difficult to turn innovative ideas into practice?
Feature
![Bridging the Gap](https://www.service-design-network.org/images/446x308/0.mlkhhe4zq5zxvong4eoecdi-TP8-1-stott-thumbnail.jpg)
Bridging the Gap
The knowledge that collaboration and synergy fuel success is a cornerstone of service design. | Visit the Community Knowledge section of our site to read this specially-selected article for free.
Feature
![Service Design and CX](https://www.service-design-network.org/images/446x308/0.t7315hpdjj1la23bxii8dunmi-TP8-1-bottorf-thumbnail-2.jpg)
Feature
![Why Customer Experience Isn’t Enough](https://www.service-design-network.org/images/446x308/0.0pq008anse1hhh3lh1960f6r-TP8-1-flowers-thumbnail.jpg)
Why Customer Experience Isn’t Enough
Silicon Valley is the home of most of the world’s most influential tech companies. | Visit the Community Knowledge section of our site to read this specially-selected article for free.
Feature
![Great Customer Experiences Don’t Happen by Accident](https://www.service-design-network.org/images/446x308/0.mpd5v0c5kuktthzvdifu8r529-TP8-1-samperi-thumbnail.jpg)
Great Customer Experiences Don’t Happen by Accident
Developing a world-leading customer experience for Dubai Airports at the crossroad of the world.
Service Design Global Conference
![Service Design and Transmedia Storytelling](https://www.service-design-network.org/images/446x308/0.6z9rnzuv69ijiwtc5jlyz4zpvi-TP8-1-kozubaev-thumbnail.jpg)
Service Design and Transmedia Storytelling
Transmedia storytelling refers to the practices of crafting a world of interrelated story experiences spread across different media platforms.
Service Design Global Conference
![Breaking the Blueprint](https://www.service-design-network.org/images/446x308/0.8397mj03rf77au3kywinvzpvi-TP8-1-ferguson-thumbnail.jpg)
Breaking the Blueprint
As designers, we have more stakeholders, fewer resources and more demanding publics to contend with.
Service Design Global Conference
![Transition-oriented Service Design](https://www.service-design-network.org/images/446x308/0.novmokwjfvz3wuytwh9iqw7b9-TP8-1-tonkinwise-thumbnail.jpg)
Transition-oriented Service Design
The School of Design at Carnegie Mellon University has restructured its design education from undergraduate to doctoral degree programs within a strongly values-based framework.
Tools and Methods
![Customer Journey Measures](https://www.service-design-network.org/images/446x308/0.z5qw6uedl20r631a4c7rjm7vi-TP8-1-Kvale-thumbnail.jpg)
Customer Journey Measures
We present customer journey measures as an approach where customer experience (CX) metrics are made available and relevant for practitioners of service design.
Tools and Methods
![Design Toolkits for Customer-centred Transformation](https://www.service-design-network.org/images/446x308/0.1mvokoa11m3u4qjvrhnh035wmi-TP8-1-brugnoll-thumbnail.jpg)
Design Toolkits for Customer-centred Transformation
Helping organisations rethink their customer experience
Education and Research
![Assessing the Perception of Service Design](https://www.service-design-network.org/images/446x308/0.hnayqvonqd30xa0b0gwbwewmi-TP8-1-De-La-Vega-thumbnail.jpg)
Assessing the Perception of Service Design
Academic researchers agree on the difficulty of developing metrics and evidence-based frameworks for assessing the impact of service developments.
Education and Research
![Giving Brands the Human Touch – and Gaining Customer Commitment](https://www.service-design-network.org/images/446x308/0.jt585esn6pv464venliejyvi-TP8-1--baumann-thumbnail.jpg)
Giving Brands the Human Touch – and Gaining Customer Commitment
How can brands and service providers establish long-lasting relationships with consumers in a time of waning customer loyalty?
Profiles
![Interview with Richard Ekelman](https://www.service-design-network.org/images/446x308/0.9813hk171m3d188wbs8c40a4i-TP8-1--ekelman-thumbnail.jpg)
Interview with Richard Ekelman
In this issue’s profile, Touchpoint Project Manager Cristine Lanzoni and publisher Prof. Birgit Mager speak with Richard Ekelman, Service Designer at Chicago-based bswift, and cofounder of the annual Service Experience Chicago conference.