Touchpoint Vol. 8 No. 1 - May 2016

Customer Journey Measures: Adapting CX metrics for service design

16 May 2016 - Knut Kvale - Asbjørn Følstad

We present customer journey measures as an approach where customer experience (CX) metrics are made available and relevant for practitioners of service design.

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Customer Journey Measures: Adapting CX metrics for service design

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