9 Touchpoint articles in this issue

Touchpoint overview

From The Editors

It is my great pleasure to introduce to you the first issue of »touchpoint«, the international Service Design Journal.

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Shelley Evenson from the Editors

Greetings SDN members, colleagues, students, and friends!

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Service Design Global Conference

Dutch Design

Design is not about beautiful things. In Holland the word »design« has a different meaning than in many other countries. For us Dutch, »design« is often used to describe a product and not the process of design.

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Tools and Methods

Methods and Processes of Service Design

"Service Design development since 1993 has been rapid. Agencies, academics, industries, and public service throughout the world now successfully apply design thinking and service design methodologies in order to improve and create new innovative services. [...]

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Feature

Design’s Odd Couple

A business strategist and a service designer walk together into the lobby of a luxury hotel. What do they see?

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Feature

From Products to People

Service design is fundamentally about and for people. This has shaped the evolution of the discipline and will continue to do so. Lavrans Løvlie of service design pioneers, live|work looks at how designers can and must engage with the fundamental needs of people.

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Profiles

What do Service Organizations expect from Service Designers

Touchpoint spoke to a range of service organizations that have worked with service design agencies and universities from among the Service Design Network.

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Feature

Service Design at McDonald’s

Denis’ passion is to find new ways to use design methods to drive businesses. He likes to push the boundaries of integra-ting design into innovation.

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Profiles

Customer Profile

The following is an imaginary blog entry from a fictional young professional in Pittsburgh, Pennsylvania created as a composite from interviews with a number of recent college graduates in the Pittsburgh area.

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