10 Touchpoint articles in this issue
From The Editors
It is my great pleasure to introduce to you the first issue of »touchpoint«, the international Service Design Journal.
Shelley Evenson from the Editors
Greetings SDN members, colleagues, students, and friends!
Design is not about beautiful things. In Holland the word »design« has a different meaning than in many other countries. For us Dutch, »design« is often used to describe a product and not the process of design.
Methods and Processes of Service Design
"Service Design development since 1993 has been rapid. Agencies, academics, industries, and public service throughout the world now successfully apply design thinking and service design methodologies in order to improve and create new innovative services. [...]
Design’s Odd Couple
A business strategist and a service designer walk together into the lobby of a luxury hotel. What do they see?
From Products to People
Service design is fundamentally about and for people. This has shaped the evolution of the discipline and will continue to do so. Lavrans Løvlie of service design pioneers, live|work looks at how designers can and must engage with the fundamental needs of people.
What do Service Organizations expect from Service Designers
Touchpoint spoke to a range of service organizations that have worked with service design agencies and universities from among the Service Design Network.
Service Design at McDonald’s
Denis’ passion is to find new ways to use design methods to drive businesses. He likes to push the boundaries of integra-ting design into innovation.
The following is an imaginary blog entry from a fictional young professional in Pittsburgh, Pennsylvania created as a composite from interviews with a number of recent college graduates in the Pittsburgh area.
The Intersection of Brand, Service Design and Change
In the summer of 2017, an online fashion retailer approached Sparks Grove UK with a challenge: amidst rapid growth in the business, how might they use their Tech teams’ entrepreneurial culture to create and drive new change initiatives across the organisation?