The registration for the Service Design Global Conference 2025 is open. To find out more about the conference and to register, please visit the conference website.

This October, the SDN is bringing the international Service Design community to the USA to gather in Dallas, Texas and online. The event will be organised together with the SDN Dallas chapter and in cooperation with other North American chapters.

The conference will continue with its 3-day format, starting on October 15 with workshops, followed by two full days of a brilliant program around the theme: “Business Transformation by Design: Leading Modern Organizations through Service Design”.

The SDGC25 theme emphasizes the active role service design plays in driving holistic, cross-functional transformation and cross-disciplinary design across various types of organizations. The theme celebrates service design's potential to influence strategy, operations, and customer experience while addressing the need to integrate its principles into the broader business and organizational landscape.

The SDGC25 Dallas conference will provide actionable insights into how service design can transform organizations by aligning design outcomes with tangible goals such as revenue growth, improved efficiency, and enhanced customer, employee, and citizen satisfaction. The conference will also offer practical tools, inspiring keynote sessions, and collaborative workshops to empower attendees to act as catalysts for transformation within their domains.

This year, our in-person attendees will meet at The Pavilion, one of the most legendary venues in the Dallas/Las Colinas area. 

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To get a feeling of what awaits you in Dallas, check out the video below: