June 30th saw the first SDN UK National Conference take place in London, at The Royal Institute of British Architects (RIBA). Hosted by the UK Chapter, the conference was an exciting opportunity to bring the SDN to the UK, where there is so much service design activity and application.

Economies, technologies, and societies are rapidly co-evolving, requiring shifts in mindsets and techniques to reach and maintain relevance. The 2019 SDN China Conference on “Service Design Futures” aims to explore and support this paradigm shift in how we deal with the complexity of creating purposeful and valuable experiences.