Daniele Catalanotto
Author - Daniele Catalanotto

Meeting Change Manager Christian Bessembinders opened a conversation about culture, service design and Pippi Longstocking.

Let’s first talk about Christian. I’ve met Christian on Twitter. Christian is one of the first people who started to comment the tiny pieces I wrote about our profession. With the time we talked on Twitter. We told each other that if one day we would be in the same city we would need to have a drink together. It happened during the Service Design Conference in Amsterdam. We meet for a coffee on the morning and started to chat about our common interests.

Christian Bessembinders is a smart guy working for KPN Werkplek, a telecom company here in the Netherlands. He has a big passion for Service Design. He brings design thinking and all this stuff into his company with a few other like minded colleagues.
During our conversation Christian asked me how I do this little sketches that I often do for my articles. I offered to give him a little crash course. Christian responded with a quote of Pippi Longstocking:
  

Never tried that before, so I think I should definitely be able to do that.

Christian trying out some sketching tips
Christian trying out some sketching tips
Culture is the problem
This quote could be the one of a prestigious design thinker. There is so much truth in this tiny sentence. As we continued chatting and drinking we started to talk about this mindset. The problem we face in companies today is not a problem of skills. It’s a problem of culture. People learned from the early days at school to think in boxes. They learned to first listen to the adults, then learn, then do, and not the other way around. In a way, what we have to share with our colleagues around us is not the service design skills and methods. We first have to bring people back to the mindset of Pippi Longstocking. We first have to we bring back the kindergarten fun way of thinking in the culture of entreprises. Then we will be able to go further and create a service design mindset.

Related Community Knowledge

Case Study Meet the sponsor: Hotwire

Meet the sponsor: Hotwire

Hotwire is a global communications agency that helps CMOs to better engage and connect with their customers. They're also one of the sponsors for this year's Service Design Global Conference. We asked them a few questions about SDGC and service design in general. Let's hear what they have to say!

Continue reading
Case Study Road to SDGC17: meet our Spanish local team

Road to SDGC17: meet our Spanish local team

Organizing an event such as the Service Design Global Conference is definitely not a one-man job. In the past, SDN has received fantastic support from many volunteers and local chapters, resulting in great events full of service design knowledge, networking possibilities and great fun. This year’s global conference takes place in Madrid, supported by our Spanish local team.

Continue reading
Case Study The Power of Ten

The Power of Ten

In November 2017, the global service design community will come together in Madrid for the annual SDN Global Conference. This year, the conference marks a significant milestone: It’s the tenth event that the SDN has hosted. In anticipation of the occasion, SDN President Birgit Mager, and Event Board principals Jamin Hegeman and Alex Nisbett looked back through the years at the milestones that have brought us to this point.

Continue reading
Meet the service designer Meet Pete Fossick

Meet Pete Fossick

For this issue of Touchpoint, Editor-in-Chief Jesse Grimes caught up with Pete Fossick (Service Design Program Director, GTS Design), to learn about the opportunities afforded to him as a service designer working within global giant IBM, and to hear his thoughts on where service design education should be heading.

Continue reading