Share your SDN experiences in a short interview and help us improve our products and service experiences.

SDN is proud to be able to launch an accredited service design trainer initiative to bring a new level of transparency to the market, connecting those in search of service design training to a qualified selection of training providers.

Do you have a keen interest in innovation? Do you have the skills to develop your own ideas? DHL is calling all students, start-ups and visionaries to enter DHLInnovation Challenge 2017.

Want all your employees and colleagues to get the most out of SDN? Then join our flexible Corporate+/Academic+ membership which enables companies, agencies and academic organisations to have 6 or more members linked to one SDN account. In the case of an academic institution joining they would be an Academic+ member.

As service design grows, it faces the challenge of meeting the even greater demand for it. How can the seeds of service design be sown in tomorrow’s designers and business people? How can our techniques be introduced across entire organisations - to be applied by non-designers - to improve their services? And what frameworks can be proposed to categorise (blossoming) service designers according to traits and areas of expertise?

As Service Design spreads across the globe it is now frequently practiced inside organizations and not just in consultancies or Academia.

Find out more about what service design is, where to find great case studies, where you can study it and the benefits of being an SDN member.

Create smart new distribution channels, touchpoints and POS cooperations for the printed BILD edition.

This year, the Service Design Network will publish its second Service Design Impact Report – and the health sector is in the spotlight!

In appreciation of your enthusiasm and creative responses to Service Design Day we held an SDGC17 ticket giveaway for the most shared and liked twitter post on June 1st. The competition was open to any individual or organisation from anywhere in the world who posted on under the hashtag #ServiceDesignDay.

A Glasgow School of Art (GSA) MEDes student, BDes and MIDes new graduate team partnered with the new Royal Bank of Scotland (RBS) design team for four months during 2015-16. The student team developed the company’s emerging user-centred design process and integrated a future forecasting methodology. They conducted in depth user research into Generation Y and designed service concepts, personas and a future world context that continue to impact the user-centricity of RBS projects.

Financial services are undeniably being disrupted by technology. But what other value should banks provide to their customers beyond technological efficiencies? For people who are making a big life change, feeling overwhelmed with their current financial situation, or just a little stressed about money, Capital One Money Coaching can help.

How to move from serving food to designing an experience. This project was born in May 2016. The client, a catering company from the Basque country in Spain, named Askora, wanted to improve their services for school canteens. They saw that having a quality product was not enough. It was time to rethink school canteens in their entirety.

In 2014, around 15.1 million train passengers in Norway were affected by “planned” and “unplanned” train traffic problem causing delays and deviations. In latter situations, train passengers are offered bus transport as a replacement for their train journey, commonly known as “Buss for tog” (Rail replacement bus). In autumn 2014, NSB and Uniform started working on a service design project comprising qualitative insight collection and mapping the customer experience during both “planned” and “unplanned” deviations.

Supporting young people to learn through practice and solve problems within their community through service design.

Taiwan’s small and medium manufacturing industry is in crisis. Factory NextGen seeks to address this issue by building bridges between the young and old workforce.