Find out more about what service design is, where to find great case studies, where you can study it and the benefits of being an SDN member.
Service Design is a collaborative process of researching, envisaging, and then orchestrating experiences that happen over time and multiple touchpoints.
Want to dig deeper? Take a look at Touchpoint; the first and only journal dedicated to the practice of service design including interviews, articles and case studies. Published by practitioners for practitioners, Touchpoint is essential reading for both newcomers and seasoned experts.
Take a look at the Service Design Award winners and finalist projects from 2016. The Award recognises work of an exceptional standard in the field of service design by both students and professionals. These case studies provide the evidence you need to prove the value of service design and initiate organisational change.
See award winning case studies
Why not join your local SDN chapter? These are volunteer-led, non-profit and grassroots organisations in which people connect, create and exchange knowledge at a local level. Chapters are a great way to meet like minded professionals, service designers, students and academics - anyone who loves service design and wants to learn more is welcome! Each chapter has their own website where you can find out about their upcoming events.
We are looking forward to more than 600 participants from all over the world coming together to learn, share and network at the 10th Service Design Global Conference "Service Design at Scale" in Madrid this November 2nd-3rd with Exclusive Members Day taking place on November 1st. The exchange of experiences, ideas and different perspectives with the open-minded and creative Service Design community is the highlight of the Service Design year!
Want to dive into the world of service design but not sure where to go? Take a look at the 'Where to Study' section of our website to discover universities from around the world offering the best service design courses.
Belong to an open-minded, passionate and innovative community. Get access to knowledge, tools and conversations that will equip you to get the best out of service design! Benefit from the amazing discounts and benefits of becoming a member.
On May 20th 2026, we are holding a special event connected to the publication of the most recent issue of Touchpoint, the journal of service design: Touchpoint Vol.17 No. 1 | From AI to Synthetic Services.
AI continues to disrupt our work as service designers, fundamentally changing the way we design, deliver and analyse services. The advances are rapid as well, presenting new opportunities while at the same time forcing us to answer some challenging questions on where and how its capabilities are deployed. This issue of Touchpoint answers an ongoing need in our community to learn from each other - as well as those outside our field - to confidently apply AI, as well as know where it should be avoided.
Connect, Collaborate, and Create Change – SDGC26 Awaits! Join us in Wiesbaden, Germany and online, 28–30 October. Registration is open, with Early Bird tickets on sale until May 15.
Created for service designers with 2+ years’ experience, the 8-week, 8-module course offers you the chance to strengthen your core skills, expand your capabilities, and earn Professional Accreditation.
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