The much anticipated 10th Anniversary Service Design Global Conference took place in Madrid on November 2 and 3, with the Exclusive SDN Members Event on November 1. It was a huge success with an enthusiastic and positive response from the audience. We want to give a big thank you to every single person who joined us in this incredible journey and we hope to see you all during SDGC18, for which we will soon announce the location.

Looking for SDGC17’s presentation slides? – Have a look here.

Recap the conference in SDGC17’s picture gallery.

SDGC17 video material will be openly shared on our YouTube account from January 2018. 

Service Design at Scale

Service design has moved beyond the basics, from sketchbook to spreadsheets, and is now not so unusual as a business practice. Non-designers and designers alike are embracing the mindset that service experience matters, that we can no longer work in silos, that customer value and business value need to be balanced, that we need to move quickly, but be aligned and have a clear picture of what we’re trying to achieve. 

In essence, we are taking Service Design to new levels. The next step forward is to deliver Service Design at Scale. Through continued practice, widespread capability building, and successful implementation of service strategy and execution, the face of organisations is changing to deliver great experiences for customers and employees, and business impact for the organisations that deliver them. 


SDGC17 Team

Leila Melina Marchetti

Leila Melina Marchetti

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