This year the Service Design Network is hosting the 10th Service Design Global Conference in Madrid. Under the theme "Service Design at Scale", the SDN would like to celebrate this anniversary with you, in the majestic capital of Spain, 2-3 November.

We are looking forward to more than 600 participants from all over the world coming together to learn, share and network with business partners, designers and academics. The exchange of experiences, ideas and different perspectives with the open-minded and creative Service Design community is the highlight of the Service Design year! Side-events such as the Exclusive SDN Members Event and Reception, Young Talents Day, Service Design Tours and the annual Service Design Award make this a must for anyone interested in public or private sector service innovation.

This year's theme: Service Design at Scale

Service Design has moved beyond the basics, from the sketchbook to spreadsheets, and is now not so unusual as a business practice. Non-designers and designers alike are embracing the mindset that service experience matters, that we can no longer work in silos, that customer value and business value need to be balanced, that we need to move quickly, but be aligned and have a clear picture of what we’re trying to achieve.

In essence, we are taking Service Design to new levels. The next step forward is to deliver Service Design at Scale. Through continued practice, widespread capability building, and successful implementation of service strategy and execution, the face of organisations is changing to deliver great experiences for customers and employees, and business impact for the organisations that deliver them. 

Become a part of this annual get together of thinkers, doers and leaders. Join SDN in Madrid's La N@ve for two buzzing and vibrant days of inspiring talks and intense breakout sessions on 2nd and 3rd of November 2017.

For our SDN Members, make sure you do not miss the Exclusive SDN Members Event and exciting side-events on November 1st. We look forward to welcoming you in Madrid! 


SDGC overview



SDGC17 Team

Leila Melina Marchetti

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