Relevant content is a critical element across all channels of a service. That is why a good content strategy is of crucial importance. At Informaat, service design and content strategy go hand-in-hand.

Meet Simone Cicero, creator of Platform Design Toolkit, and managing partner at Boundaryless, a company that helps organisations create platform strategies to mobilise ecosystems for growth, impact and evolution.

Evenson and Mager reflected on their work with the SDN and the way the field of service design in general has grown since its early days in 2003. Article by Andrea Fineman and Thomas Brandenburg

Interview with Shelley Evenson and Birgit Mager just prior to the first SDN US National Conference, 2017. By Andrea Fineman and Thomas Brandenburg

Rich Ekelman is a Chicago Service Designer, Founder of SERV/, the world's first service design B-Corp, and SDN Accredited Master Trainer, shares his experience and the fundamentals of service design.

We live and breathe it – but what is service design exactly? We’ve listed some have to sees and –reads, which easily explain what service design is and what it does.

Interview with Leah Cabrera, Service Designer in Design and Innovation Group at Memorial Sloan Kettering Cancer Center. Article by Thomas Brandenburg and Twisha Shah-Brandenburg.

Interview with Jennifer Bagehorn, Service Designer at Livework Studio; Article by Thomas Brandenburg

Interview with Aileen Heinberg, Behavioral Scientists at Memorial Sloan Kettering Cancer Center; Article by Thomas Brandenburg

Interviews with Boris Divjak, Strategic Designer at Unboxed; Dennis Hambeukers, Strategic Design Consultant at Zuiderlicht; Marc Stickdorn,Co-Founder & CEO of More Than Metrics; Jamin Hegeman, VP, Head of Design, Financial Services at Capital One; Timo Patiala, Commercial Director and Partner at Hellon London; Article by Thomas Brandenburg

Interview with Jeff Melton, Partner at Bain & Company Melbourne Article by Thomas Brandenburg

Interview with Maria Søbroe, Service design freelancer Article by Twisha-Shah Brandenburg

Interview with Rob Brown, Global Head of Marketing, Design and Responsible at BBVA Article by Twisha Shah-Brandenburg

Interview with Marc Stickdorn, Co-Founder & CEO of More Than Metrics Article by Thomas Brandenburg

Interview with Jane Vita, Service Design Lead at Digitalist Article by Thomas Brandenburg

Interview with Richard Hylerstedt, Service Design Coach at Helsingborgs stadl Article by Thomas Brandenburg

This article was co-authored by; Janna Klein, Partner LTD DTLab (INEX Partners), Yulia Konovalova, Head of Design Thinking School at Sberbank Corporate University and Olga Linnik, Head of the Design Thinking Laboratory, Retail Solutions at Sberbank.

Interview with Angela Li, GM & Partner at CBi China Bridge. Article by Thomas Brandenburg.

Interview with Hazel White, Director at Open Change. Article by Thomas Brandenburg.

Interview with Sung Woo Kim, Professor at Department of Experience Design in The Graduate School of Techno Design at Kookmin University. Article by Thomas Brandenburg.

Interview with Francesca Terzi, Senior Service Designer at Designit. Article by Twisha Shah-Brandenburg.

Interview with Mauro Rego, Senior Service and Product Designer at Being Visual. Article by Thomas Brandenburg.

Interview with Luka Baranović, Director of Customer Experience at Croatian Telecom. Article by Thomas Brandenburg.

Interview with Boris Divjak, Strategic Designer at Unboxed. Article by Thomas Brandenburg.