BBVA is a customer-centric global financial services group based in Madrid and takes a global approach to design, intended to create products and services for its 70 million customers. We talked to Anxo López González, Lead Design Strategist at BBVA's Design Transformation team, about SDGC17 and service design within BBVA.

Interview with Avalyn Kasahara, Director of Learning & Development at the BIO Agency. Article by Twisha Shah-Brandenburg.

Interview with Caroline Chaffin, Service Designer at Livework Studio. Article by Thomas Brandenburg.

Interview with Xenia Viladas, Service Design Professor and Associate Chair at SCAD. Article by Thomas Brandenburg.

Interview with Joe MacLeod, Author of 'Ends'. Article by Twisha Shah-Brandenburg.

Meet Anne Stenros, the Chief Design Officer (CDO) of Helsinki, and learn about her vision of the design impact in the city of Helsinki. Anne sees the city as an organisation and her objective is to to utilise design knowledge and enforce an experimentation culture among the city leaders.

Measuring the impact of service design in a world of public sector management metrics has always been tricky. Social outcomes take a long time to be realised.

Service design is a holistic activity which should align with organisational strategy. What should you do if you find yourself in a Scrum team?

After a successful Chapter revival at the end of 2016, the German SDN Chapter has applied service design methods during the building phase to identify its key audiences and tailor the focus of activities and events to their preferences.

Interview with Klara Lindner, Product and Service Development with Mobisol. Article by Thomas Brandenburg.

Interview with Larry Keeley, Managing Director at Deloitte Consulting. Article by Twisha Shah-Brandenburg.

Interview with Mike Press, Director at Open Change. Article by Thomas Brandenburg.

Interview with Carla Rocha, Co-Founder of Busigners. Article by Twisha Shah-Brandenburg.

Interview with Dennis Hambeukers, Strategic Design Consultant at Zuiderlicht. Article by Thomas Brandenburg.

Interview with Alexander Rodichev, Senior Business Designer at Digitalist Group. Article by Thomas Brandenburg.

Hotwire is a global communications agency that helps CMOs to better engage and connect with their customers. They're also one of the sponsors for this year's Service Design Global Conference. We asked them a few questions about SDGC and service design in general. Let's hear what they have to say!

Organizing an event such as the Service Design Global Conference is definitely not a one-man job. In the past, SDN has received fantastic support from many volunteers and local chapters, resulting in great events full of service design knowledge, networking possibilities and great fun. This year’s global conference takes place in Madrid, supported by our Spanish local team.

In November 2017, the global service design community came together in Madrid for the annual SDN Global Conference. For that year, the conference marks a significant milestone: It’s the tenth global conference that the SDN has hosted. In anticipation of the occasion, SDN President Birgit Mager, and Event Board principals Jamin Hegeman and Alex Nisbett have looked back through the years at the milestones that have brought us to this point.

Design has become a collaborative and interdisciplinary practice as it aligns with an increasingly diverse range of private and public sector efforts.

For this issue of Touchpoint, Editor-in-Chief Jesse Grimes caught up with Pete Fossick (Service Design Program Director, GTS Design), to learn about the opportunities afforded to him as a service designer working within global giant IBM, and to hear his thoughts on where service design education should be heading.

Since service design still may sound exotic, this article will help you explain what it is in a simple language.

A session was held during the 2016 Service Design Global Conference to reflect on the academic challenges that service design is currently facing and how they can be overcome by the SDN community.

Since 1995 Birgit Mager has held the first European professorship in service design at the University of Applied Sciences in Cologne, Germany, and since then has developed the field of service design constantly in theory, methodology and practice. Her numerous lectures, publications and projects have strongly supported the implementation of a new understanding of the economical, ecological and social function of the design in the domain of services.

At the 2016 Service Design Global Conference in Amsterdam, Muna Al Dhabbah (Director of Government Service Development, Prime Minister’s Office, UAE) was joined on stage by Simone Carrier (Head of Service Design at FutureGov) to share their experiences in applying service design to improve citizen-government interactions within the UAE.