Read our very first Touchpoint issue
In 2009, back when we started publishing Touchpoint, we dedicated the first issue to explaining what service design is. With expectations from service organisations, service design at McDonald’s and methods and processes of service design. Read the full issue here.
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Meet the sponsor: BBVA
BBVA is a customer-centric global financial services group based in Madrid and takes a global approach to design, intended to create products and services for its 70 million customers. We talked to Anxo López González, Lead Design Strategist at BBVA's Design Transformation team, about SDGC17 and service design within BBVA.