Read our very first Touchpoint issue
In 2009, back when we started publishing Touchpoint, we dedicated the first issue to explaining what service design is. With expectations from service organisations, service design at McDonald’s and methods and processes of service design. Read the full issue here.
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Mastering the Art of Selling Service Design: Talking Points to Help Land Your Next Client
It was not so long ago that if one were asked the question "What is design?", the response would likely have described a creative process resulting in the production of a tangible object that could be seen, touched, smelled or even consumed.