We live and breathe it – but what is service design exactly? We’ve listed some have to sees and –reads, which easily explain what service design is and what it does.
Read our very first Touchpoint issue In 2009, back when we started publishing Touchpoint, we dedicated the first issue to explaining what service design is. With expectations from service organisations, service design at McDonald’s and methods and processes of service design. Read the full issue here. This content is accessible for (free) community members only.
Watch Yosef Shuman's explanation on YouTube Yosef easily explains service design, using a clear example and colorful explanations. The 3-minute video explains the basics, and also covers what service designers do, involving other disciplines.
Professor Birgit Mager on service design Hear how Birgit Mager, co-founder and president of Service Design Network and professor at KISD, explains service design, its trends and future in the video below.
Melissa Rancourt on service design In this episode of Why Service Design Thinking, Melissa Rancourt explains service design and why businesses should integrate it. With Melissa's broad experience, she gives examples of businesses that have succesfully implemented service design.
This is service design Jared Cole and Jamin Hegeman published This is Service Design back in 2011, providing insight in the basics of service design and its methods. It also touches upon its business benefits and shows some good examples of service design using case studies and prototypes.
'When you have 2 coffee shops right next to each other, that each sell the exact same coffee at the exact same price; service design is what make you walk into the one and not the other, come back often and tell your friends about it.' – Marc Fonteijn
This is why service design makes the difference In this video, Fjord explains what service design is and why it makes a difference. They used the 'tale of two coffee shops', an easy way to explain why customers go into one coffee shop and not the other. The short film was based on Marc Fonteijn's 'one line of service design'.
We'd love to hear from you! What article, video or other piece of content that explains service design do you think stands out? Let us know!
BBVA is a customer-centric global financial services group based in Madrid and takes a global approach to design, intended to create products and services for its 70 million customers. We talked to Anxo López González, Lead Design Strategist at BBVA's Design Transformation team, about SDGC17 and service design within BBVA.
Hotwire is a global communications agency that helps CMOs to better engage and connect with their customers. They're also one of the sponsors for this year's Service Design Global Conference. We asked them a few questions about SDGC and service design in general. Let's hear what they have to say!
Organizing an event such as the Service Design Global Conference is definitely not a one-man job. In the past, SDN has received fantastic support from many volunteers and local chapters, resulting in great events full of service design knowledge, networking possibilities and great fun. This year’s global conference takes place in Madrid, supported by our Spanish local team.
In November 2017, the global service design community will come together in Madrid for the annual SDN Global Conference. This year, the conference marks a significant milestone: It’s the tenth event that the SDN has hosted. In anticipation of the occasion, SDN President Birgit Mager, and Event Board principals Jamin Hegeman and Alex Nisbett looked back through the years at the milestones that have brought us to this point.
Samuel Simon -
Service Design Network -
25 January 2018
Thanks for the link, Marc. :) That's an impressive list. Definitely worth checking out.
Marc Fonteijn -
24 January 2018
There's a growing playlist on the Service Design Show youtube channel in which the guest give their answer to the question "What is Service Design"... worth checking out in the light of this article! https://go.servicedesignshow.com/7dmam