The client is a small organization that supports affordable housing options in a small municipality and surrounding area. In 2021 they commissioned The consultant, a human-centered design agency to conduct an independent assessment of their current state of customer experience and to offer recommendations about how to improve it.

Atopic Dermatitis is a chronic, systemic, and immunological disease. Following the approval of the molecule in Latin America, a pharmaceutical company asked us to design a patient support experience program to be implemented in Colombia geared towards offering comprehensive support to the various actors involved.

In the ever-growing and dynamically changing business environment, companies see more and more value coming from well-designed services. There is also a growing understanding of strategic methodologies and awareness of the value of building services around products. More and more organizations are looking for experts in designing services to support the company's development towards service design and change management or broadly understood innovations. However, the lack of qualified designers with sufficiently extensive knowledge necessary for projects in this field is a reality that the market has to face

It’s a wonderful time for design. Its appreciation by and relevance to consumers, organisations and society has been transformed over the last few years.

The SDN Academic Task Force

The service design education in China began around 2010, with the Academy of Arts & Design, Tsinghua University, Nanjing University of the Arts and others universities taking the lead in exploring and practising service design education. For response to the needs of industry and the development of design education, service design education has showed significant growth in Chinese colleges from 2015.

Why e-commerce is failing people and the planet

Service blueprints are a powerful tool for any organisation to comprehend its current state. To help us move from tool to delivery outcome, I’ve listed 3 ways which could help us achieve that.

The concept of sustainability embraces a wide range of opportunity areas, as the diversity of the United Nations’ Sustainable Devel- opment Goals (SDGs) demonstrates1. What role might service design play to address the SDGs and help steer the transformation to sustainable and resilient solutions? We explore how organisations might respond strategically to these challenges and opportunities through the practice of strategic foresight and design.

Disruptions are inevitable. Whether we face system-level events or minor interruptions, we spend our days navigating the uncertain space between strategic ideals, tactical intentions and the ambiguity of the mundane. Most of the time we navigate gaps between our plans and reality without event. Other times we face “What Now?” moments.

We caught up with Max Masure, a New York based, community-centered UX Researcher and author; discussing their career in tech and their work towards making the world a more inclusive space for everyone.

As the global market becomes more competitive and increasingly driven by service innovation the question is: “Can service innovations be protected and patented as objects of intellectual property?”

LGBTQ+ tech advocates show the key role CIOs can play in catalyzing the change necessary in business practices and technology design to meet the needs of an increasingly diverse society.

Many of the challenges we face at work and in society are rooted in how we interpret gender, masculinity, and femininity

For a cisgender person (a person whose gender is in alignment with the sex they were assigned at birth- more on that another time!) there is little to no risk in sharing your pronouns. When you’ve never questioned what pronouns people use for you, or even thought about the idea of pronouns after you learned about them in 2nd grade, sharing your pronouns on digital profiles is easy and costs you nothing.

Form design isn’t a nice-to-have; they come up often and are carefully curated to get the right information at the right time. But when forms involve players from multiple teams, priorities can get mixed up and inclusion can fall to the wayside.

One of the key reasons projects adopt frameworks is that frameworks not only align the disparate efforts into a cohesive whole, they are also aspirational & directional. For more, please see below.

Discover how to drive the narrative to calculate and show the business impact of design.

The question every start-up grapples with is ''If We Build It Will They (Customers) Come?'' A failed attempt made a start-up wary to invest in a new offering. Using Service Design, we helped them figure out what the market really wants to buy. We help them cut through expensive market research, test and validate the market opportunity, and release a far more mature solution well received by customers and set them on the growth path.

Service design is currently dominated by a focus on the user journey, and therefore is not sufficient in itself for highly complex public challenges which cross agencies and sectors. To tackle complex public sector issues, the integration of systemic design capacity and a cross-disciplinary approach is crucial.

Along with fellow service design pioneers in the New York City area, Natalie Kuhn helped establish the SDN New York Chapter. In the years since, her team and chapter have been recognised with awards for their chapter activities, and she has been involved with the global SDN's efforts around Diversity, Equity and Inclusion, as part of a taskforce established in 2020. She also manages to find time for her day job: Managing service design at US banking giant Capital One. Here, she chats with Touchpoint Editor-in-Chief Jesse Grimes about her roles and ambitions.

This article shows how a systemic design approach was used to support the implementation of a policy direction that touches multiple services and organisations. It discusses how a team of designers and policy makers mobilised services to action through breaking silos, building empathy and developing a community of practice.

In 2016 the Canadian federal government introduced a new pay system, called Phoenix. The system was meant to be automated and cost-effective, saving the government millions of dollars a year. Instead, what transpired is described as the most serious pay debacle in Canadian history and an “incomprehensible failure” by the Canadian auditor general. While the federal government exists in its current state of transition – waiting for a new system and unable to go back to the old one – individual departments throughout the federal government are designing their own band-aid solutions to support employees.

During the spring of 2019 Dutch newspapers were filled with articles about stress in pharmacies, due to regular medicine switches for patients. These switches are caused by material and medicine shortages, poor deliverability, a change in preferential medicine of various health insurers or pharmacists, or medicine being taken off the market.