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Meet the service designer 5by5: Scaling Service Design

5by5: Scaling Service Design

Interview with Boris Divjak, Strategic Designer at Unboxed. Article by Thomas Brandenburg.

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Other Meet the sponsor: BBVA

Meet the sponsor: BBVA

BBVA is a customer-centric global financial services group based in Madrid and takes a global approach to design, intended to create products and services for its 70 million customers. We talked to Anxo López González, Lead Design Strategist at BBVA's Design Transformation team, about SDGC17 and service design within BBVA.

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Meet the service designer 5by5: The Importance of Employee Engagement

5by5: The Importance of Employee Engagement

Interview with Avalyn Kasahara, Director of Learning & Development at the BIO Agency. Article by Twisha Shah-Brandenburg.

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Meet the service designer 5by5: Service Design for Healthcare

5by5: Service Design for Healthcare

Interview with Caroline Chaffin, Service Designer at Livework Studio. Article by Thomas Brandenburg.

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Meet the service designer 5by5: Service Design Education

5by5: Service Design Education

Interview with Xenia Viladas, Service Design Professor and Associate Chair at SCAD. Article by Thomas Brandenburg.

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Meet the service designer 5by5: Service Design, A Way to Encourage Holistic Thinking in Organizations

5by5: Service Design, A Way to Encourage Holistic Thinking in Organizations

Interview with Joe MacLeod, Author of 'Ends'. Article by Twisha Shah-Brandenburg.

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Touchpoint open article Meet Anne Stenros

Meet Anne Stenros

Meet Anne Stenros, the Chief Design Officer (CDO) of Helsinki, and learn about her vision of the design impact in the city of Helsinki. Anne sees the city as an organisation and her objective is to to utilise design knowledge and enforce an experimentation culture among the city leaders.

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Touchpoint open article An Iterative, Experience and Practice-led Approach to Measuring Impact

An Iterative, Experience and Practice-led Approach to Measuring Impact

Measuring the impact of service design in a world of public sector management metrics has always been tricky. Social outcomes take a long time to be realised.

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Touchpoint open article Six Hacks for Service Designers in Agile Settings

Six Hacks for Service Designers in Agile Settings

Service design is a holistic activity which should align with organisational strategy. What should you do if you find yourself in a Scrum team?

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Touchpoint open article Applying Service Design  to the SDN Chapter  Foundation Process

Applying Service Design to the SDN Chapter Foundation Process

After a successful Chapter revival at the end of 2016, the German SDN Chapter has applied service design methods during the building phase to identify its key audiences and tailor the focus of activities and events to their preferences.

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Meet the service designer 5by5: Service Design in the Global South

5by5: Service Design in the Global South

Interview with Klara Lindner, Product and Service Development with Mobisol. Article by Thomas Brandenburg.

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Meet the service designer 5by5: A conversation about the future of service design

5by5: A conversation about the future of service design

Interview with Larry Keeley, Managing Director at Deloitte Consulting. Article by Twisha Shah-Brandenburg.

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Latest content

Meet the service designer 5by5: Service design for government

5by5: Service design for government

Interview with Mike Press, Director at Open Change. Article by Thomas Brandenburg.

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Meet the service designer 5by5: The Crucial Role of Service Design in HR Departments

5by5: The Crucial Role of Service Design in HR Departments

Interview with Carla Rocha, Co-Founder of Busigners. Article by Twisha Shah-Brandenburg.

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Meet the service designer 5by5: Scaling Service Design

5by5: Scaling Service Design

Interview with Dennis Hambeukers, Strategic Design Consultant at Zuiderlicht. Article by Thomas Brandenburg.

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Meet the service designer 5by5: Business Modeling for New Services

5by5: Business Modeling for New Services

Interview with Alexander Rodichev, Senior Business Designer at Digitalist Group. Article by Thomas Brandenburg.

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Other Meet the sponsor: Hotwire

Meet the sponsor: Hotwire

Hotwire is a global communications agency that helps CMOs to better engage and connect with their customers. They're also one of the sponsors for this year's Service Design Global Conference. We asked them a few questions about SDGC and service design in general. Let's hear what they have to say!

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Other Road to SDGC17: meet our Spanish local team

Road to SDGC17: meet our Spanish local team

Organizing an event such as the Service Design Global Conference is definitely not a one-man job. In the past, SDN has received fantastic support from many volunteers and local chapters, resulting in great events full of service design knowledge, networking possibilities and great fun. This year’s global conference takes place in Madrid, supported by our Spanish local team.

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Other The Power of Ten

The Power of Ten

In November 2017, the global service design community will come together in Madrid for the annual SDN Global Conference. This year, the conference marks a significant milestone: It’s the tenth event that the SDN has hosted. In anticipation of the occasion, SDN President Birgit Mager, and Event Board principals Jamin Hegeman and Alex Nisbett looked back through the years at the milestones that have brought us to this point.

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Education and Research Desirable Traits:  Educating for an Evolving Service Design Practice

Desirable Traits: Educating for an Evolving Service Design Practice

Design has become a collaborative and interdisciplinary practice as it aligns with an increasingly diverse range of private and public sector efforts.

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Education and Research Moving Towards Network-Conscious Service Design: Leveraging network visualisations

Moving Towards Network-Conscious Service Design: Leveraging network visualisations

While user-centric approaches to service innovation proved to be effective, innovators often omit that the focal user is not the only one influencing the decision for or against a new service. For example, when examining the introduction of social service robots in an elderly care setting, the final decision is influenced not only by the elderly (the focal actor), but also by family members, friends, GPs, nurses, and other professional service providers.

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Meet the service designer Meet Pete Fossick

Meet Pete Fossick

For this issue of Touchpoint, Editor-in-Chief Jesse Grimes caught up with Pete Fossick (Service Design Program Director, GTS Design), to learn about the opportunities afforded to him as a service designer working within global giant IBM, and to hear his thoughts on where service design education should be heading.

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Meet the service designer What is to be a service designer

What is to be a service designer

Since service design still may sound exotic, this article will help you explain what it is in a simple language.

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Education and Research Six Priorities to Promote Service Design in Academia

Six Priorities to Promote Service Design in Academia

A session was held during the 2016 Service Design Global Conference to reflect on the academic challenges that service design is currently facing and how they can be overcome by the SDN community.

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