Rich Ekelman is a Chicago Service Designer, Founder of SERV/, the world's first service design B-Corp, and SDN Accredited Master Trainer, shares his experience and the fundamentals of service design.

We live and breathe it – but what is service design exactly? We’ve listed some have to sees and –reads, which easily explain what service design is and what it does.

Interview with Leah Cabrera, Service Designer in Design and Innovation Group at Memorial Sloan Kettering Cancer Center. Article by Thomas Brandenburg and Twisha Shah-Brandenburg.

Interview with Jennifer Bagehorn, Service Designer at Livework Studio; Article by Thomas Brandenburg

Interview with Aileen Heinberg, Behavioral Scientists at Memorial Sloan Kettering Cancer Center; Article by Thomas Brandenburg

Interviews with Boris Divjak, Strategic Designer at Unboxed; Dennis Hambeukers, Strategic Design Consultant at Zuiderlicht; Marc Stickdorn,Co-Founder & CEO of More Than Metrics; Jamin Hegeman, VP, Head of Design, Financial Services at Capital One; Timo Patiala, Commercial Director and Partner at Hellon London; Article by Thomas Brandenburg

Interview with Jeff Melton, Partner at Bain & Company Melbourne Article by Thomas Brandenburg

Interview with Maria Søbroe, Service design freelancer Article by Twisha-Shah Brandenburg

Interview with Rob Brown, Global Head of Marketing, Design and Responsible at BBVA Article by Twisha Shah-Brandenburg

Interview with Marc Stickdorn, Co-Founder & CEO of More Than Metrics Article by Thomas Brandenburg

Interview with Jane Vita, Service Design Lead at Digitalist Article by Thomas Brandenburg

Interview with Richard Hylerstedt, Service Design Coach at Helsingborgs stadl Article by Thomas Brandenburg

This article was co-authored by; Janna Klein, Partner LTD DTLab (INEX Partners), Yulia Konovalova, Head of Design Thinking School at Sberbank Corporate University and Olga Linnik, Head of the Design Thinking Laboratory, Retail Solutions at Sberbank.

Interview with Angela Li, GM & Partner at CBi China Bridge. Article by Thomas Brandenburg.

Interview with Hazel White, Director at Open Change. Article by Thomas Brandenburg.

Interview with Sung Woo Kim, Professor at Department of Experience Design in The Graduate School of Techno Design at Kookmin University. Article by Thomas Brandenburg.

Interview with Francesca Terzi, Senior Service Designer at Designit. Article by Twisha Shah-Brandenburg.

Interview with Mauro Rego, Senior Service and Product Designer at Being Visual. Article by Thomas Brandenburg.

Interview with Luka Baranović, Director of Customer Experience at Croatian Telecom. Article by Thomas Brandenburg.

Interview with Boris Divjak, Strategic Designer at Unboxed. Article by Thomas Brandenburg.

BBVA is a customer-centric global financial services group based in Madrid and takes a global approach to design, intended to create products and services for its 70 million customers. We talked to Anxo López González, Lead Design Strategist at BBVA's Design Transformation team, about SDGC17 and service design within BBVA.

Interview with Avalyn Kasahara, Director of Learning & Development at the BIO Agency. Article by Twisha Shah-Brandenburg.

Interview with Caroline Chaffin, Service Designer at Livework Studio. Article by Thomas Brandenburg.

Interview with Xenia Viladas, Service Design Professor and Associate Chair at SCAD. Article by Thomas Brandenburg.