Client: Retail Robotics
Our client developed an automated pick-up solution for online grocery shopping delivery that can replace traditional pick-up points.
The initial challenge was: “Designing the magical experience that would redefine the delivery of groceries and would become a well-known benchmark for the whole category”.
The solution was designed for inhabitants of bigger cities with Paris as the first location. Our main objective was to implement the experience strategy that would make it more human, fast, and easy to use. Key metrics we wanted to influence were the average duration of the pick-up process, satisfaction with a service (measured with CSAT), and percentage of returning customers.