Service Design Network
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Service Design Award 2023 - Student Finalist

Student team: Shambhavi Ojha, Aniket Chandekar, Anuj Malviya
University: International Institute of Information Technology Hyderabad
Country: India

Blue Bird is a digital platform designed to empower patients and families facing terminal illnesses. In India, where only 1 to 2% of the population currently has access to palliative care services compared to the global average of 14%, Blue Bird aims to bridge this significant gap.

With a focus on enhancing health literacy and understanding, Blue Bird offers solace, guidance, shared experiences, emotional support, and practical assistance to individuals and families in need. Through our comprehensive resources, users gain a deeper understanding of their conditions, available treatment options, and holistic care approaches. Our platform serves as a one-stop destination for reliable information, expert advice, and a compassionate community that fosters a sense of belonging and shared experiences.

Blue Bird's impact goes beyond the local context, as our scalable platform has the potential to make a global difference. By transcending geographical boundaries, individuals and families around the world can access the resources and support they need during their challenging journeys.

Through Blue Bird, we envision a future where individuals facing terminal illnesses and their families are empowered, informed, and supported throughout their journey.

Together, we can make a meaningful impact, providing comfort, guidance, and hope to those in need.

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