Company: Futurar & Talking City
Client: Fundação Maria Cecilia Souto Vidigal
A citizen being considered as the same person by different public administration departments is a challenge for governments worldwide. In Brazil, a continental country with federative administration, 27 states, 5,558 municipalities, countless administrative subdivisions and enormous societal diversity, the challenges around silos and user-centricity are even higher.
How can we ensure that regardless of the "entrance gate", pregnant women, children aged 0 to 3 years and their caregivers are cared for in a comprehensive and integrated way?