The book provides step-by-step explanations on how to set up an innovation lab, on how the innovation team can integrate employees into the change process and on the strategic measures to be implemented by managers.

Furthermore, companies like ÖBB, Lufthansa, Swisscom and General Electric, as well as four service design visionaries share their experiences with innovation projects and with integrating innovation in the organisation – about the obstacles they had to overcome and about the successes that have helped to promote transformation.

Order your printed copy for 19.80€ plus shipping or the digital version (PDF) for 9.80€. SDN Members receive a special discount of 15%.

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