How can (Service) Design Thinking help to overcome rigid structures to integrate user-focused, collaborative and efficient ways of working within public and private organisations? We are pleased to introduce our publication "Design Thinking In House" with Deutsche Telekom to offer answers to this question.

Order your printed copy for 19.80€ plus shipping or the digital version (PDF) for 9.80€. SDN Members receive a special discount of 15%.

In this book, we present you step-by-step explanations on how to set up an innovation lab, on how the innovation team can integrate employees into the change process and on the strategic measures to be implemented by managers.

Companies like ÖBB, Lufthansa, Swisscom and General Electric, and four service design visionaries share their experiences with innovation projects and with integrating innovation in the organisation–about the obstacles they had to overcome and about the successes that have helped to promote transformation.

As a reader, you can use this book as an introduction to service design and design thinking, and also as an aid for integrating design driven innovation processes. 

Take a sneak peek of contents here!

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