Companies are always facing the increasing complexities inflicted on them by current changes. The rapid development and growth of opportunities through new technology is as much of a reason for this as the changing demands of people on their work environment. The combination of those two and the possible tensions created through this are some of the key reasons why Service Design and Design Thinking have become commonplace in almost every major industry. They are the driving forces behind cultural and organisational change, inspiring intensive dialogue with a wide variety of user groups and help develop systematic processes of continuous innovation of products and services.

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