How can (Service) Design Thinking help to overcome rigid structures to integrate user-focused, collaborative and efficient ways of working within public and private organisations? Companies like ÖBB, Lufthansa, Swisscom and General Electric, and four service design visionaries share their experiences with innovation projects and with integrating innovation in the organisation–about the obstacles they had to overcome and about the successes that have helped to promote transformation.
We are pleased to introduce our publication ´Design Thinking In House´ in co-operation with Deutsche Telekom.
"Our readers will benefit from the knowledge gained through the Innovation Labs Worldwide study (2015). This book can be used as an introduction to service design and design thinking and also as an aid for integrating design-driven innovation processes. Furthermore, the book shows how employees can be involved in the transformation process, what the lab should do to evolve, and which strategic decisions managers have to take in the transformation process."
- Birgit Mager, President of the Service Design Network
- Reza Moussavian, Senior Vice President, Digital & Innovation, Deutsche Telekom
Softback: 107 pages Publisher: Service Design Network (December, 2017) Language: English ISBN: 978-3-9818990-1-6 Dimensions: 210 x 150 x 10 mm
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