What the judges of the Service Design Award say:
"One overall (positive) trend I observed in the entries and finalists is how service design can affect systemic change. Three projects demonstrate the systemic transformation that service design can bring in different sectors and scales."
- Lara Penin, Service designer for social innovation
"In the commercial projects, we see service design for strategy in many of the winning projects. It is encouraging for the progression of service design to see that it has arrived in the boardroom. The winning projects succeed at navigating the detail-to-overview continuum that is needed to engage with executive stakeholders. We also see a trend towards simplifying the complex through technology, taking friction out of the service experience."
- Florian Vollmer, Sr. Design Manager at NCR
"I was especially delighted to see the cooperation between the Glasgow School of Art and Royal Bank of Scotland. Embedding service design students, professionals and real business is a great way to learn, provide new insight and promote service design in a company."
- Taina Mäkijärvi, First Vice President at Nordea
"Another thing I recognised is the emerging common language. I see a common language emerging as the result of years of events and publications by the members of this community. It is an evolution that can get service design to new places, making it more understandable, approachable and adoptable."
- Luis Alt, Director at Livework Brasil