This book is for everyone interested in customer experience, innovation, and collaborative creation.
Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You’ll be able to focus on your customers and iteratively improve their experience.
Move from theory to practice and build sustainable business success. Whether you work in a corporation, a government, an SME or a start-up, this book contains everything you need to improve – or revolutionize – the products and services you offer.
Learn how to facilitate workshops and run projects, embed service design thinking in your organization, and change the way your teams work as they adopt a more hands-on and human-centered approach – building success for your organization.