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Community Knowledge

An Exclusive Interview from the Chairwoman of the International Service Design Network, Birgit Mager

Since 1995 Birgit Mager has held the first European professorship in service design at the University of Applied Sciences in Cologne, Germany, and since then has developed the field of service design constantly in theory, methodology and practice. Her numerous lectures, publications and projects have strongly supported the implementation of a new understanding of the economical, ecological and social function of the design in the domain of services. The following is an interview conducted in the context of the World Industrial Design Conference in China.

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Service Design Global Conference 2017 Madrid

The Service Design Network is bringing the 10th Service Design Global Conference to Madrid. SDN would like to celebrate with you the event anniversary in 2017 in the sparkling capital of Spain.

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Community Knowledge

Towards the New Normal

We asked Dutch-based design consultant Dennis Hambeukers to recap his SDN's Global Conference 2016 learnings in both written and visual form.

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Service Design Award 2017 call for entries

The Service Design Award 2017 is now open for entry! It is the premier international award for service design. The Award recognises work of an exceptional standard in the field of service design by both students and professionals.

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Latest events


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Innovation through Service Design - ITSD

SCAD Collaborative Learning Center is offering organizational managers a 3-day intensive program on effective knowledge to lead innovation efforts through Service Design.

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Fundamentals of Service Design Course

How to design joined up services and create great customer experiences that close the gap between customer expectations and perceptions. Thu 15 June 2017, 09:30 – 17:30 BST

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Discover Service Design Network

Touchpoint Journal

Touchpoint is the first and only journal dedicated to the practice of service design. Published by practitioners for practitioners, Touchpoint is essential reading for both newcomers and seasoned experts.

Dive into Touchpoint

Local Chapters

Looking to connect with local peers? SDN chapters are vibrant communities in which service designers can connect, create and exchange knowledge at a local level. Join one of the existing chapters or build a new one in your country or area.

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Personal Profile

Make your mark! Create your own profile and establish yourself within the SDN community! With your personal profile on our website you will be visible to a global community of service design newcomers and experts: potential clients, peers and partners.

Meet our community

Community Knowledge

Share the love! SDN encourages you to share your thoughts and insights with the service design community. This is where our community publishes articles, projects and case studies.

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Latest jobs


Professor of Practice in Service Design

Aalto University is a community of bold thinkers where science and art meet technology and business. Aalto University has six schools with nearly 20 000 students and more than 400 professors.

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Human Centred Design Lead for Social Innovation

We’re looking for a human-centred designer with 10+ years of experience of service and system design projects to join our interdisciplinary team in Adelaide as a Principal Social Innovator. Previous social and public sector experience desired but not required. You’ll be responsible for leading major projects of national significance, providing leadership and capability building in human-centred design, business development activities and making a strategic contribution of the direction of TACSI.

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Design Research / Sociology Senior

We're looking for a researcher with 5+ years professional experience of research for innovation to join our interdisciplinary team in Adelaide as a Senior Social Innovator. Previous social sector experience not required. You'll be responsible for developing insight into lives of vulnerable Australians in order to inform the design of next generation services, strategy, commissioning and policy. You'll also work to support the design and prototyping of new policy, services and supports.

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Senior Service Designer for Social Innovation

We're looking for a human-centred designer with 5+ years professional experience of designing services and systems to join our interdisciplinary team in Adelaide as a Senior Social Innovator. Previous social sector experience not required.

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Latest case studies

Case Study

Greenhouses- prototyping change- Transformator Design Group AB

This project is the winner of the Service Design Award 2016 for Systemic and Cultural Change in the Public Sector.

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Case Study

Design-driven Transformation- Deutsche Telekom

This project is the winner of the Service Design Award 2016 for Systemic and Cultural Change in the Private Sector.

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Case Study

eIAC / Intensive Ambulatory Care program- Philips Design

This project is the winner of the Service Design Award 2016 for Best Professional Project.

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Case Study

Apollo- Reinventing The Book Store- Brand Manual

This project is the winner of the Service Design Award 2016 for Best Commercial Project.

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