Have you ever paused to think about the kind of leader you are—or want to be? Leadership isn’t just about getting things done. It’s about inspiring trust, creating space for creativity, and shaping a culture where people (including you!) can thrive. If you’re leading—or hoping to lead—in the world of service design, we’ve got just the thing to help you level up.

Now’s the time to join! Gain exclusive access to insights, tools, and events that elevate your career and impact—and enjoy special discounted rates during SDN Membership Month! Become a member today and be part of the movement. Offer ends June 5!

The Service Design Award 2025 is your chance to showcase your innovative service design projects to a global audience. Whether you’re a professional or a student, this is your moment to gain international recognition and make an impact. Submit by 31 July 2025 and let your work speak for itself!

Service design has matured beyond its origins to become a transformative force within organisations. As businesses and public institutions face complex challenges, service design offers a path toward sustainable, human-centered transformation. This upcoming issue of Touchpoint will explore how service design is being positioned — and must be positioned — as a strategic driver of holistic, cross-functional change.

In 2024, service design is evolving rapidly but remains underrecognized. Confusion over roles and terminology leads to misunderstandings and underutilization. To address this, SDN fosters a global community to raise awareness and drive the growth of service design practices.

In 2021, Taipei Fubon Bank’s in-house team realized they lacked accessibility features for customers with disabilities

Goodwill faced the challenge of effectively enhancing donor and consumer loyalty and engagement to increase second-hand item donations and sales, to secure sufficient support to provide charitable opportunities to the community.

Context Studio, in collaboration with Dublin City Council and a number of Disabled Persons Organisations, developed an inclusive consultation process aligned with the UNCRPD to prioritise the representation of disabled individuals' voices in public decision-making.