
Meet, Mingle & Make an Impact – See You at SDGC25!
Join us at SDGC25 in Dallas and online, this October 15–17. In-person and virtual tickets are available now—your invitation to connect, share ideas, and explore service design's impact on business.
Curious to know what our SDN Accredited Trainers have been doing? Check out some of their amazing achievements in 2019 and back in 2018.
SDN Accredited Master Trainer: Tina Weisser
Session Type: Talk
Language: German
Date: 25.06.2019
Location: Tischenreuth, Germany
Increasing digitization across industries deeply impacts all areas of our lives. Services have become central factors of innovation in society and the economy for growth and for quality of life. To differentiate themselves from their competitors, successful companies are investigating the experiences of the users of their products and/or services. Service design is a powerful approach to innovation which helps businesses develop user experiences in line with customers’ and market requirements. Human resources departments offering in-house services for employees, executives, and their customers (applicants), also face new challenges. Innovative service design can help them optimize internal processes and develop reasonable solutions.
Read more here.
SDN Accredited Trainer: Martin Dowson
Session Type: Keynote Speaker at DesignOps Global Conference
Date: 30-31 May 2019
Location: Manchester, United Kingdom
Martin is a Design Leader at Lloyds Banking Group, together with Chief Design Officer Dan Makoski, they are on a mission to ‘Design for Prosperity'. Martin leads the ResearchOps, DesignOps and Design Language teams that will support this ambitious and unifying vision.
SDN Accredited Trainer: Aydincan Ataberk
Session Type: 1-day Research Workshop
Language: Turkish
Date: 10 May 2019
Location: Istanbul, Turkey (ETHNOGRAM Bomonti)
Look at the anthropological glasses of the consumer tribes that exist in the modern world. Learn the experiences of modern tribes, listen to their stories.
Read more here.
SDN Accredited Trainer: Aydincan Ataberk
Session Type: Customer Experience Certificate Program
Language: Turkish
Date: 4- 29 May 2019 (4 weeks - 36 hours)
Location: Istanbul, Turkey (ETHNOGRAM Bomonti)
Fully Qualified Customer Experience Certificate Program for professionals who want to step into the customer experience, improve themselves and be the best. At the end of the training, participants will gain competence and knowledge on the definition, importance, implementation, measurement, development, impact on the company culture, how to improve in companies, and continue their professional careers as equipped customer experience manager/service designer.
Read more here.
SDN Accredited Master Trainer Sissi Ren was one of the main organisers of the first SDN China National Conference held in Shanghai on April 23 and 24, 2019. Around 1,000 professional visitors from more than 10 countries and regions came to the “SERVICE DESIGN FUTURES” show to see the innovation and the value brought by service design in different industries, such as automobile, finance, real estate and manufacturing. Nearly 40 speakers from 10 countries spoke to the participants at the conference and discussed innovative business models and service applications of the global service design ecosystem and showcased China’s cutting-edge innovation strategies and service design on the global stage.
Read more here.
SDN Accredited Trainer Aydincan Ataberk facilitated training sessions in February and March in Istanbul, Turkey. Participants of the 1-Day Service Design Basics Training learned the basics of customer experience and service design discipline and tried a lot of service design tools with fast applications. In the other hand, participants of the 2-Days Certified Service Design Advanced Level Training learned how to develop a service design project from start to finish to meet customer needs by gaining full knowledge of the methods used in the application, while having a broad knowledge of the disciplines of service design, their impacted areas, components, and other disciplines in which they benefit and intersect.
Check the next training sessions here.
SDN Accredited Master Trainer Eleonora Carnasa facilitated on 19-20 February in Sofia, Bulgaria a dynamic hands-on Masterclass covering the fundamentals of the service design process, tools and mindset for service innovation and organisational transformation. The participants learned in the accredited Masterclass how to shift away from a technology or marketing focus towards real empathy for their customers.
More info here.
SDN Accredited Master Trainer Barbara Weber-Kainz, together with Birgit Mager and Linda Kaszubski, lead a six-day service design training course from October to December 2018 in Cologne, Germany, as part of the SDN Academy. During the training, the participants got an overview of the state of service design in theory, methodology and practice. The methodical steps in the service design process were presented on the basis of practical cases and adapted to practical implementation.
Check the next training courses that will be held in Vienna, Munich, Cologne, Dresden and Zurich in 2019.
SDN Accredited Master Trainer Eleonora Carnasa facilitated Masterclasses in Sofia in November and July 2018. The energetic participants coming from a corporate, startup and non-governmental sector in Bulgaria learned in the Masterclasses how to apply Service Design Thinking for organisational transformation and customer centricity.
SDN Accredited Master Trainer Stefan Moritz was one of the great Keynote Speakers at the Service Design Global Conference 2018 (SDGC18) hosted on 11-12 October in Dublin, Ireland. Stefan delivered an inspiring talk focused on employee experience – a key tool that helps companies deliver better engagement, performance and growth capabilities.
SDN Accredited Master Trainer Tim Macarthur also joined SDGC18 as a speaker. His talk explored how to combine service-dominant logic, lean thinking, and service design in the enterprise to deliver better services and iterate over time.
SDN Accredited Master Trainer Tina Weisser took the stage at SDGC18 together with Prof. Birgit Mager to talk about 24 success factors and six key learnings on how to successfully implement service design projects. The talk presented the key findings of a 3-year international study, which investigated complex service design projects at the interface of external SD consultancies and their clients.
SDN Accredited Master Trainer Richard Ekelman facilitated a fully booked workshop at SDCG18 on 'Artificial intelligence in service design'. Artificial intelligence (AI) is one of the rising technologies that also affect how services can be delivered and how businesses can interact with customers. Through voice and chat interfaces many AI services have already made their entrance to the market and are shaping the expectations of customers towards service interactions.
Join us at SDGC25 in Dallas and online, this October 15–17. In-person and virtual tickets are available now—your invitation to connect, share ideas, and explore service design's impact on business.
In service design, achieving equity means actively removing systemic barriers so that people – regardless of race, ethnicity, gender, age, ability, or socioeconomic status – can access, engage with, and benefit from services and experiences.
In case you missed the Service Design Global Conference 2024, you can purchase Replay access to all recordings and view them at your leisure until October 4, 2025.
In this issue of Touchpoint, we focus on interdisciplinarity itself. What does success look like, and what are the tried and tested methods to achieve it?
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