Meet the SDN Accredited Service Design Trainers

Get to know our Accredited Service Design Trainers' approach to Service Design. Find out more about where and in which language they commonly provide their service design trainings, as well as the service sectors they have particular experience in.

Find the right trainer for your needs! Our Accredited Service Design Trainers have been approved by the SDN Accreditation Committee, based on a self-assessment and an in-depth interview to validate their skills. There are two types of Accredited Trainers: Service Design Trainer & Service Design Master Trainer. With this official accreditation initiative we are helping to establish a standard and ensure higher quality within the field. 

 

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Mário P. Ascenção - Accredited Master Trainer

Countries/cities of training: Finland, Estonia, Latvia, Lithuania, France, Malta, Portugal
Languages of training: English, Portuguese
Service sectors: hospitality, tourism, leisure, retail, education, healthcare, transport


"I favour embodied 'design doing’ to purely thinking design. In addition, spaces are one pervasive component of service design. Creativity, as a central element in service design, is shaped by the spaces we inhabit."

Read more in his self-assessment.

Aydincan Ataberk - Accredited Trainer

Countries/cities of training: Istanbul, Turkey
Languages of training: Turkish
Service sectors: tourism, finance, automotive


"A service design training must be playful and engaging. We humans learn new things by playing games. Playing is a safe way to experiment with new ideas."
Read more in his self-assessment.

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Eleonora Carnasa - Accredited Trainer

Countries/cities of training: Amsterdam, Frankfurt, Bucharest, Sofia
Languages of training: English & Bulgarian
Service sectors: Financial, Publishing, Clean technologies, Public and Non-governmental sectors.


"My ambition as a trainer and coach is to demonstrate the strategic role a service design could play in an organization as to foster a culture of innovation, facilitate digital transformation, shorten time to market, uncover new opportunities, improve customer and employee experience."

Read more in her self-assessment.

 

Martin Dowson - Accredited Trainer

Countries/cities of training: Anywhere
Languages of training: English
Service sectors: finance


"I believe that service design is as much a mindset/approach and philosophy as it is a skill-set. It has to be fun. It has to be hands-on and experimental."
Read more in his self-assessment.

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Richard Ekelman - Accredited Master Trainer

Countries/cities of training: United States of America, Chicago
Languages of training: English
Service sectors: healthcare, industrial services & public utilities


"In my experience as a consultant and internal team member, the best work I have done was when I was able to leverage the expertise of people that would never describe themselves as a designer."
Read more in his self-assessment.

Fabien Fédy - Accredited Trainer

Countries/cities of training: Helsinki (Finland), Berlin (Germany)
Languages of training: Finnish, German, English
Service sectors: financial industry, fintech, real estate, SaaS, mobility, publishing


"I believe that the training as such is an additional part of a life-long learning journey."
Read more in his self-assessment.

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Greg Grabowy - Accredited Trainer

Countries/cities of training: USA, New York, San Francisco (potential for London, Sidney, and Amsterdam)
Languages of training: English
Service sectors: finance, enterprise software, publishing


"Practicing and teaching service design starts with a shared understanding through storytelling."
Read more in his self-assessment.

Elisabet Lagerstedt - Accredited Trainer

Countries/cities of training: Sweden
Languages of training: Swedish & English
Service sectors: market research, management consulting, energy services, foodservice, municipalities and more


"I see service design very much as a systems approach."
Read more in her self-assessment.

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Tim Macarthur - Accredited Master Trainer

Countries/cities of training: Ireland, United States of America
Languages of training: English
Service sectors: financial services, connected vehicles, IoT


"Service Design is essentially about problem-solving. A good trainer needs to understand how the design process, mindsets and methods can be best applied to the specific problem context of the training."
Read more in his self-assessment.

Raisa Maijala - Accredited Trainer

Countries/cities of training: Finland

Languages of training: Finnish & English

Service sectors: Tourism, healthcare, customer relations and public sector

 

"Successful service design training session is all about trust. If you can make participants feel relaxed they will learn more, they feel free to ask questions and innovate more."

Read more in her self-assessment.

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Erica Michie - Accredited Trainer

Countries/cities of training: United States, Latin America, Asia and Europe
Languages of training: English
Service sectors: social innovation, education


"My approach to service design is influenced by my experience in industrial design, design research and entrepreneurship."
Read more in her self-assessment.

Teemu Moilanen - Accredited Trainer

Countries/cities of training: Finland, Estonia, Latvia, Lithuania, France, Malta and possibly also in Iran
Languages of training: Finnish & English
Service sectors: hospitality (airlines, hotels, restaurants, attractions)


"I believe both cognitive and experiental levels of learning are useful, but the latter is absolutely necessary. Therefore my training ALWAYS includes designing in/with real cases and real users."
Read more in his self-assessment.

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Ruben Ocampo - Accredited Master Trainer

Countries/cities of training: United States, Latin America, United Kingdom, Australia
Languages of training: English & Spanish
Service sectors: banking and financial services, durable consumer products, professional services, academia (setting up entrepreneurship
& innovation hubs), native digital & tech start-up's


"Ultimately, service design is about understanding, visualizing, clarifying and/or designing large, complex service ecosystems."
Read more in his self-assessment.

Matthew Oliphant - Accredited Trainer

Countries/cities of training: US, Hong Kong, London (upcoming)
Languages of training: Turkish
Service sectors: My work has impacted healthcare, insurance, banking, accounting, CRM, fundraising, marketing, e-commerce, business processing, education, transportation, engineering, SaaS, B2B, B2C, and the somewhat rare C2B

 

"Successful SD training (any training really) goes to where the participants currently are and walks/nudges them gently to where they need to be."

Read more in his self-assessment.

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Stina Vanhoof - Accredited Trainer

Countries/cities of training: Belgium and the Netherlands
Languages of training: English & Dutch
Service sectors: Education, local government, culture, work and social economy, public sector, mobility

 

"By experiencing the process as a participant first and later experiencing it as a facilitator, trainees will receive the courage to implement the tools by themselves."

Read more in his self-assessment.

Barbara Weber-Kainz - Accredited Master Trainer

Countries/cities of training: Germany, Austria, Switzerland
Languages of training: English & German
Service sectors: transportation, tourism, healthcare, higher education, energy, public sector, telecommunication


"My philosophy is to combine the method of service design with the approach of organizational development. We do not act just as consultants from the  outside in; we enable people within the company to build and live their own structures from the inside out."
Read more in her self-assessment.

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Tina Weisser - Accredited Master Trainer

Countries/cities of training: Germany, Netherlands
Languages of training: English & German
Service sectors: mobility, healthcare, telecommunications


"Ideally service design training will enable participants and employees to integrate their new service design process skills within their own work processes and daily tasks."
Read more in her self-assessment.

Anna Whicher - Accredited Master Trainer

Countries/cities of training: Anywhere in Europe and potentially around the world.
Languages of training: English & French
Service sectors: financial services, healthcare, business innovation, public services


"In government, service design should not operate in isolate from policy design. If you want to change public services, you have to also change public policies."
Read more in her self-assessment.

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Piotr Wojciechowski - Accredited Trainer

Countries/cities of training: Poland (but I am open to work outside of it)
Languages of training: English & Polish
Service sectors: finance, education, retail


"I see service design as a mindset followed by a set of tools and structured process helping in delivery of the service innovation projects."
Read more in his self-assessment.

Are you interested in becoming an SDN Accredited Trainer yourself? Find all the details here.

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