About Omar Vulpinari

Omar Vulpinari
ovulpinari@alice.it | Italy

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Omar Vulpinari Service Design & Innovation Consultant, Trainer, Facilitator

Omar Vulpinari is a service design and innovation consultant, trainer and facilitator with over 30 years of international design experience.


Omar Vulpinari is the first Accredited Service Design Network Master Trainer in Italy.


He helps companies to internally adopt advanced innovation methods and guides multidisciplinary teams in defining problems and co-designing value via human-centred solutions.


Benetton, Samsung, Sky, United Nations, Teachers Without Borders, Max Mara, Mellin, AUSL Romagna, Art-ER are just a few of the brands and institutions he has worked for directing projects and delivering design thinking and service design training.


He is also an educator, currently teaching Service Design at the University of Bologna, the Bologna Business School and the University of San Marino, and Design Thinking Methods at the University of Ferrara.

He was course leader of the MDes Service Design Innovation at the University of the Arts London - London College of Communication and innovation advisor for UAL and Ravensbourne College.

Twice nominator for The Sir Misha Black Medal and Award for Innovation in Design Education.

Also co-curator of the FutureDesignEd Symposium for the Università di Bologna.

He has held university lectures and workshops in over 30 countries.

To me, service design means...

Systemic user-centered value creation is the priority objective of any service innovation effort, whether it is for the improvement of an existing service experience or the ideation of a new one. A service, to be of value, must be functional, feasible (econmically and technologically), delightful and informed by brand purpose.

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