Samuel Simon
Author - Samuel Simon

Innovation work is hard. Given the pace of change in business, the complexity of company environments, and the diversity of teams, we need new ways of working. Futurice provides two tools to tackle that challenge.

Futurice is a digital consultancy focusing on digital service ecosystems, disruptions, and maker culture.  Their purpose is to understand people’s behavior in order to redefine the way humans and technology interact. They make future digital businesses through experimenting and co-creating together with their customers. Great services based on deep insights combined with the ability to execute. Founded in 2000, Futurice today has 500 digital natives in Munich, Berlin, Stockholm, London, Helsinki, Oslo and Tampere.

Deeply rooted in human-centred design, they have developed two tools to increase agency and allow everybody to be an active contributor to the innovation process. Its inclusive, non-competitive nature makes it a perfect fit for every team that wants to level up their innovation game. 

Lean Service Creation

Lean Service Creation (LSC) is a methodology developed by Futurice to bring structure and focus to service creation. It is open for everybody as an open source and is used many companies already. In all simplicity, LSC is a simple process for creating services loved by people and business. It aims to shorten the time to market and enforces collaboration between design, business and tech.
LSC makes it possible for you and the involved stakeholders to be on an equal ground. No one can hide behind their own jargon (not the bosses, not the experts) and everyone is given a voice to give feedback and to be creative.

Sign up for their Masterclass at the Service Design Global Conference to learn more.

The IoT-Service Kit

The IoT Service Kit is a board game that brings domain experts out of their silos to co-create user-centric IoT experiences. Its main goal is to achieve mutual understanding and to make complex things tangible: The playful nature of the Kit brings down walls and naturally incites communication.You don’t need to be fully immersed in the tech world in order to use the Kit. The IoT Service Kit presents a comprehensive set of current technology that enables everyone to design for IoT.

#SDGC18 Masterclass with Futurice in Dublin

We are excited to be able to offer a special masterclass as part of the Service Design Global Conference in Dublin. In this masterclass, designers will become familiar with the two well-proven tools enriching the design repertoire. Futurice will provide a use case - modelled after a real customer problem - and guide the attending teams to take the idea to a tangible concept that takes user, business and tech into account. Working on the use case together, attendees profit from an introduction to our working method Lean Service Creation and will learn how to work with our IoT-Service Kit. As additional takeaways, participants will receive the LSC handbook including an instruction on how to use the tools in their own projects and an open-source version of the IoT-Service-Toolkit. You can find more details on the masterclass in the SDGC section of the website. Without the detour, you can get your ticket right here.

Check out the other side events as well.

Workshop facilitator: Nadja Peltomäki (Senior Business Strategist at Futurice)

Workshop facilitator: Nadja Peltomäki (Senior Business Strategist at Futurice)

“Making things tangible is super helpful to start every collaboration. Show, don’t just tell. And above all: do. This is the driving force behind our masterclass.”


Nadja is Senior Business Strategist at Futurice in Munich. Her focus lies on defining digital strategies, creating impactful services, and coaching teams on agile ways of working. With education in Economics and Business Administration as well as Service Design, her expertise is to work at the intersection of design, tech and business. Her broad experience in agile working methods and her focus to customer value helps clients to work in flexible way. Within the last years, she has worked closely with BMW, Allianz and E.ON, coaching them to build digital strategy initiatives in an agile way. She is also actively involved in teaching the company's Lean Service Creations methods in universities and communities.

Workshop facilitator: Johannes Stock (Principal Consultant and Design Strategist at Futurice)

Workshop facilitator: Johannes Stock (Principal Consultant and Design Strategist at Futurice)

"Creating a safe space for everybody to contribute isn’t always easy. While this is often only shortly achieved within a workshop, what you learn in this masterclass is more tailored towards real-life, everyday work in your team.”


Johannes has 10 years of design experience with brands such as Porsche, Deutsche Telekom, eBay, ThyssenKrupp, Hugo Boss, and Vodafone. Johannes uses design as a business tool to help organisations bridge the gap between strategy and execution. He combines methods from design and systems thinking with appreciative consultancy and organisational design to achieve results. In his role as principal designer, Johannes helps to shape and foster the design culture within Futurice. Bringing positive change to internal teams and clients alike.

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