Since 2015 the Service Design Network is official partner of Cumulus!
Some of you might ask – who is Cumulus? “Cumulus is the leading global association of art and design education and research”
So, as a partner of Cumulus the Service Design Network has the opportunity to spark conversations about Service Design in the global community of design educators.
Throughout the last years we have seen incredible growth of service design programs on all educational levels from certificate courses, BA, MA and PhD programs – all over the world.
But there is still a lot of “blue ocean” in education and Cumulus is an outstanding platform to help transform design education from traditional “art and craft” through the period of marketing-driven form and functionality to a contemporary view on design for sustainable systems – to Service Design. One of the best opportunities to spark these conversations are the international Cumulus conferences that are held twice a year in different countries around the planet.
The last international Cumulus Conference “Narratives of Love” was held in China from November 21st to 23rd 2023 with satellite events that were held afterwards all over China. The main event was hosted by CAFA University in Beijing – the most renowned school for Art and Design in China. With approximately 600 participants, a high percentage of those coming from China, it gave a good overview on positions in design education, covering the broad range from arts, fashion, products to service- system thinking and AI in design.
I was honored to have been invited as a keynote-speaker, sharing the stage with Ezio Manzini, Anthony Dunne, Maria Louisa Rossi, John Thackara and Yongqui Lou – just to name a few. And it was quite evident, that we sing the same song: The planet is in turmoil: social and ecological crisis, wars – humans have damaged the planet to a point of almost no return. And design was part of that game. Now design has to shift from human-centered to life/planet/humanity centricity and try to solve the problems it has helped to create. This can only be done in interdisciplinary teams with a holistic worldview, using system thinking, guided by high ethical standards.