To solve complex design-delivery challenges we need multiple specialists to work collaboratively and iteratively. The problem is that service design can often be too abstracted from the delivery experience, where things inevitably change as obstacles are encountered and new knowledge becomes available.
The Service Design Maturity Model: A strategic framework to embed service design into an organisation
In the past years, many organisations have been working on projects to improve service experiences. Increasingly, large organisations have started to understand the value of service design. This has resulted in a growing desire amongst organisations that ‘understand’ service design to embed it into their companies.