Samuel Simon
Author - Samuel Simon

The best business opportunity is starting with purpose —focusing on the unique needs of the different players involved and leveraging their advantages of location, knowledge and connection.

To bring innovation from concept to commerce you don’t just need great ideas. You need great ideas that fit.

That’s why human-centered innovation is key to growth. It functions as a strong pillar for building service ecosystems. Under the umbrella of the Service Design Global Conference in Dublin we are extremely glad to be able to showcase the work of Altitude, one of our amazing sponsors who are putting a strong focus on this year’s official conference theme:

‘Designing to Deliver’ - How do we ensure the design of the service is what gets delivered and makes a real impact in the world?

Whether you are in the private or public sector, moving quickly from insight to execution is imperative to achieving meaningful and measurable results. That’s why we are offering a special masterclass to support you in building mission-critical services through prototyping of integrated services.

See the workshop facilitators, their experience and fields of expertise at the end of the page and see what makes them tick. You can register directly here.


Let’s come together to explore how to move from service design methods and tools to delivery, management and measurement:

  • Understand the end-to-end customer experience,
  • identify opportunities,
  • light the torch to guide teams and organizations.

In this masterclass by Altitude you’ll be able to get to know and profit from a case study on highly differentiated system-of-services. Craig LaRosa (Principal Director) and Kenneth Jewell (Strategy Lead) will illustrate how different locations; stakeholders and partners as well as several digital services can be knit into an ecosystem that efficiently and effectively keeps everyone involved and ready for action.

Sign up here.

As you will have the opportunity to look into a case study on a project involving the US Marines with highly confidential information, Craig and Kenneth are offering extremely valuable and gripping insights.

But for a first look and some examples check the following two purpose-driven service and ecosystem projects:





Or check out: The Connected Cocktail - An Altitude Concept Project

Altitude designs products, services & environments that integrate real-world experiences with digitally enabled tools that deliver purpose-driven, omnipresent experiences.

Serving clients across a wide range of industries – including consumer goods, healthcare, industrial and high-tech – Altitude has created award-winning products for many leading brands. Their key areas of expertise include consumer insights, where teams identify new opportunities and determine how an organization can commercialize them and create meaningful experiences.


Workshop facilitator: Craig LaRosa (Principal Director)

Workshop facilitator: Craig LaRosa (Principal Director)

Craig has designed experiences for brands as diverse as Playboy and The Vatican. Growing up working in his families Liquor and Wine shops he started in retail at the age of 5 feather-dusting wine bottles. He believes in deep immersion to understand people’s unmet needs. This has taken him to the diamond mines of Botswana to behind the deli counter at one of America’s largest grocery stores. Craig’s ultimate passion is building things, whether it’s a digital service or a 200,000sq ft store, he is focused on making things real. Otherwise, what’s the point?

Workshop facilitator: Kenneth Jewell (Strategy Lead)

Workshop facilitator: Kenneth Jewell (Strategy Lead)

Kenneth has been a first-time mom, a jet-engine mechanic, and a park ranger. Well, not really. But he empathizes with them. Kenneth is driven to deeply know what people value — and what they desire — in order to create products and services that resonate with them. Being a designer helps him envision new solutions, but having an unofficial anthropology and business degree makes sure they hit the mark. You could describe Kenneth as a gear geek, armchair psychologist, and adventure-riding enthusiast in search of the perfect road.

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