Why introduce such an initiative now?
Research carried out by SDN in 2017 showed that an astonishing 90% of the respondents expressed a desire for an accreditation initiative that provides transparency to available training sessions and their quality.
During the research, we’ve also identified a broad variety of service design training and development opportunities around the world: from introductory-level training sessions to masterclasses, in-house training to dedicated training venues, and programmes of various durations.
However, due to the broad variety, clients feel that there’s a lack of transparency. They’re looking for:
- a better understanding of the qualification levels that are offered
- a way to determine the quality of different sessions
- more specialised learning experiences
- certification awarded to attendees
The Service Design Network, as the leading global organisation for service design expertise, is now in a position to provide answers to these demands. Based on the survey we conducted, our Accredited Service Design Trainer initiative brings a new level of transparency to the market, connecting those in search of service design training to a qualified selection of training providers.
Who can become an accredited trainer?
SDN welcomes all individuals or groups of individuals within companies and organisations who are conducting training and educational/enabling activities within the domain of Service Design to become Accredited Trainers. There are two types of Accredited Trainers:
- Service Design Trainer
The Service Design Trainer teaches fundamental knowledge about service design in a professional and state-of-the-art approach. He or she provides theory, methodology and practical exercises within training/enabling sessions in order to give the participants a solid understanding of the “Why”, “What” and “How” of service design and provides inspiring hands-on experience in using service design methods and tools. He/she is fully familiar with the service design process and terminology along with the fundamental service design literature and is able to cross refer and recommend related to this knowledge. The Service Design Trainer is able to clearly articulate and contextualises the benefits of service design based on the client’s business or circumstance.
- Service Design Master Trainer/Coach
The Service Design Master Trainer/Coach teaches fundamental skills in service design and additionally has practical service design experience, as well as having conducted a relevant set of service design projects in companies or organisations him-/herself.He/she is familiar with advanced service design literature and new research findings, as well as being familiar with a broad set of case studies from different areas, and he or she is able to cross refer to this body of knowledge.
The Service Design Master Trainer/Coach is familiar with the complexity of change processes that are initiated through service design. He/she knows how to identify relevant stakeholders within complex systems and how to design the service design process in order to drive it towards implementation. He/she has practical experience with controlling service quality after implementation. The participants in advanced training sessions offered by the Master Trainer/Coach are already familiar with the basic processes, methodologies and terminologies of service design. The participants shall learn how to design a professional service design project within an organisation and how to facilitate it. A Service Design Master Trainer/Coach is capable of supervising the participants in the course within their own approach to apply service design within organisations.
How does the accreditation work?
To become an Accredited Service Design Trainer, you’ll first need to register and start your self-assessment. After you’ve finished filling out the self-assessment, it’s submitted to the SDN Accreditation Committee. The Committee will review your application and you will receive their feedback within 2 weeks. Qualified applicants will be invited for a virtual interview. After a successful interview, you’ll receive our official accreditation. The process, therefore, takes in total 5-7 weeks.