Why introduce the SDN accredited service design trainer programm?
Research carried out by SDN in 2017 showed that an astonishing 90% of the respondents expressed a desire for an accreditation initiative that provides transparency while ensuring an established educational standard for all trainers. During this research, we also identified a broad spectrum of service design training and professional development opportunities around the world which included everything from introductory training sessions to masterclasses, in-house training to dedicated training venues, as well programmes of varying duration. Despite the breadth and depth of the offering, those interested in taking advantage of such training were looking for yet struggled to find:
- assurances with respect to the quality of the educational offering
- variable learning levels to meet individualised needs
- specialised learning experiences
- official certification upon completion
The Service Design Network, as the leading global organisation for service design expertise, is now in a position to provide a solution. Our SDN Accredited Service Design Trainer initiative brings a new level of transparency to the market, connecting those in search of service design training to a qualified selection of training providers.
Who can become an accredited trainer?
The SDN welcomes all individuals or groups of individuals within companies and organisations who are conducting training and educational/enabling activities within the domain of Service Design to become Accredited Trainers. There are two types of Accredited Trainers:
- Service Design Trainer
The Service Design Trainer teaches fundamental knowledge about service design in a professional and state-of-the-art approach. He or she provides theory, methodology and practical exercises within training/enabling sessions in order to give the participants a solid understanding of the “Why”, “What” and “How” of service design and provides inspiring hands-on experience in using service design methods and tools. He/she is thoroughly familiar with the service design process and terminology, along with fundamental service design literature and is able to cross-reference and make recommendations related to this knowledge. The Service Design Trainer is able to clearly articulate and contextualises the benefits of service design based on a business or circumstance.
- The Service Design Master Trainer/Coach
The Service Design Master Trainer/Coach teaches fundamental skills in service design, has practical service design experience, as well, has conducted a relevant set of service design projects in companies or organisations. He/she is familiar with advanced service design literature and new research findings, as well, is familiar with a broad set of case studies from different areas and able to cross-reference to this body of knowledge.
The Service Design Master Trainer/Coach is also familiar with the complexity of change processes that are initiated through service design. He/she knows how to identify relevant stakeholders within complex systems and how to design the service design process to drive it towards implementation. He/she also has practical experience with controlling service quality after implementation. The participants in advanced training sessions offered by the Master Trainer/Coach are already familiar with the underlying processes, methodologies and terminologies of service design. They will learn how to design a professional service design project within an organisation and how to facilitate it. The Service Design Master Trainer/Coach is capable of supervising these participants using their own approach in applying service design within organisations.
How does the accreditation process work?
To become an Accredited Service Design Trainer, you’ll first need to register online via your SDN dashboard. Once there, you will find the word “Accreditation” on the navigation bar. Once you click on this section, you will see to the left a drop-down that states “Start Self-Assessment.” Please click accordingly.
Note that this self-assessment contains a series of questions to help the SDN Accreditation Committee to better understand your background and the work you have accomplished. After completion, the assessment is submitted to the committee, who will review and provide their feedback to you within a two-week timeframe. Qualified applicants will then be invited for a virtual interview. After a successful interview, you will receive your official accreditation. This process usually takes between five to seven weeks.