About Thomas Brandenburg
Profile
CDK Global and Illinois Institute of Technology ,
Lead Service Designer and Adjunct Professor
My first professional design project in my career, years ago, I can still recall vividly today. It was working on a team to redesign the polling place and the voting experience for the city of Chicago and Cook County, Illinois. In this initiative, it was critical to work highly collaboratively in cross-functional teams, co-design, and practice human center design to deliver a new and improved operational experience for election judges and other government stakeholders, as well as meet the variety of needs and improve the overall experience for citizens who come to vote.
Today, cross-functional collaboration, co-design, and human center design are what I continue to enjoy most about the practice of service design.
To me, service design means...
The world is getting more complex and service design for organization is becoming more of a necessity to connect the dots across channels, to discover and define new opportunities, to identify and solve for the barriers and gaps between systems, objects, and people. Not only can this discipline help improve the customer or guest experience, but I find it equal interesting to see how service design can be used improve the organization's internal processes and experiences that support the customer's experience.
Thomas’s contributions
How to contribute
Community Knowledge
5by5: Business Modeling for New Services
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Community Knowledge
5by5: Scaling Service Design
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Community Knowledge
5by5: Service design for government
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Community Knowledge
5by5: Service Design in the Global South
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Case Study
Event
Midwest Service Design Conference, Minneapolis, MN
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Event
How City Halls are Adopting Service Design
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Event
Workplace (Un)Happiness: A Hands-On Design Thinking Workshop
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Event
Service Design + Healthcare
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Touchpoint Article
Service Design Within US: The first SDN National Conference in the U.S.
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Touchpoint Article
Service Design Within US: The first SDN National Conference in the U.S.
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Touchpoint Article
Making Meaningful Connections: The SDN Midwest Conference
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