Join us at SDGC25 in Dallas and online, this October 15–17. In-person and virtual tickets are available now—your invitation to connect, share ideas, and explore service design's impact on business.
In service design, achieving equity means actively removing systemic barriers so that people – regardless of race, ethnicity, gender, age, ability, or socioeconomic status – can access, engage with, and benefit from services and experiences.
In case you missed the Service Design Global Conference 2024, you can purchase Replay access to all recordings and view them at your leisure until October 4, 2025.
Join us for the Service Design Global Conference (SDGC24) this October! Our in-person tickets are sold out, but you can still register for the full virtual experience and be part of this inspiring event. See you there!
Can service design, product and journey management achieve greater outcomes working together than one discipline alone? Or are our methods too competitive, destined for contention and funding battles? This article proposes a model for constructive collaboration and calls for more work designing governance models to support it.
In late 2018 I was invited to a talk by Marty Cagan, who was already established as a guru of product management. I’d become interested in the overlaps and differences between product management and service design in the previous year, and eagerly attended.
Beyond Feature Sets. Orchestrating service value through product leadership
The future isn’t a passive observer; it’s a canvas we actively paint through our actions in the present. By combining science fiction and foresight with service design, we can elevate futures thinking and service innovation to new heights.
Join us for the Service Design Global Conference 2025 (SDGC25) in Dallas or online on October 15-17!
You want to build a solid foundation for your service design practice? You want to gather theoretical foundations, methodological skills and practical experience? Then this Service Design Practitioner Curriculum is the program for you!
We are excited to invite you to a webinar where you can discover the art and practice of Choreographic Thinking for Service Design with Organisational Choreographer and Creative Strategist Katrin Kolo.
Join design educator Gabriele Fackler for an exploratory workshop on how freelance experts can collaborate for comprehensive services beyond traditional agency structures.
In 2024, service design is evolving rapidly but remains underrecognized. Confusion over roles and terminology leads to misunderstandings and underutilization. To address this, SDN fosters a global community to raise awareness and drive the growth of service design practices.
Service Designer: Gabriele Michele Frattini, Yihui Wang, Shao-ching Lu, Richard Mireku, Felipe Rocha Melhado, Katie Sadler, Seth Campbell, Sudeshna Mahata, Palak Gupta, Alejandra Villacis Miranda, Judee Bendiola, Bhownit Singh, Silvia Rossetti
Service Provider: Service Design Network
Industry: Professional Services/Other
Naturally Occurring Retirement Communities (NORCs) integrate health, social, and physical supports within apartment buildings, community housing and condominiums with a high density of older adults. However, it faces a lack of an established service model, tools, roles and norms for service provision.
Service Designer: Chris Ferguson (Project Supervisor and Strategist) Samiha Essakhi (Service Designer) Mia Mo (Service Designer) Robyn Carino (Service Designer) NIC Operations, Evaluation Team and Frontline Staff
Service Provider: NORC Innovation Centre (NIC) at the University Health Network (UHN).
Industry: Healthcare
Four geographically separate medical clinics with different functions and staff were being consolidated into one location, creating challenges in change management and user unfamiliarity with the interior design process. They needed support to bridge between disciplines in this complex redesign procress.
Service Designer: Sydney Johnson / Kristofer Kelly-Frere / Pamela Downey
Service Provider: Calgary Foothills Primary Care Network
Industry: Healthcare
Thoughtworks is a leading technology consultancy, operating in 19 countries with 10,000 employees. Following a period of rapid growth during which our workforce nearly doubled, the pandemic reshaped how employees connected with each other and the business. Our IPO in 2021 marked another significant turning point, redefining business expectations and transforming how we operate.
Service Designer: Sara Michelazzo, Thoughtworks
Service Provider: Thoughtworks
Industry: Information Technologie
In-house service designers operate as integral parts of their respective organisations, carrying a deep understanding of their cultures, processes and long-term goals, and enabling them to craft appropriate solutions.
This article aims to explore the underutilised potential of systemic service design methods in providing the necessary overview and facilitating green transitions in sustainable supply chains by being a facilitator of the interdisciplinary process. We will introduce a ‘Mess/Gigamap’ template with an influence from Geels´ (2005)1 ‘Multi-Level Perspective’ model. In addition, we will show how ‘Mess/Gigamaps’ are tools that can aid conversations between stakeholders to visually understand the complexities that they are facing. The aim of this template is to enable the creation of systemic maps as boundary objects to facilitate discussions between multiple stakeholders.
Service Design Award 2024 - Student Finalist
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