Connect, Collaborate, and Create Change – SDGC26 Awaits!
Join us at the Service Design Global Conference 2026 in Germany and online, 28–30 October. SDGC26 Registration is Now Open, Early Bird tickets are on sale.
Join us at the Service Design Global Conference 2026 in Germany and online, 28–30 October. SDGC26 Registration is Now Open, Early Bird tickets are on sale.
Created for service designers with 2+ years’ experience, the 8-week, 8-module course offers you the chance to strengthen your core skills, expand your capabilities, and earn Professional Accreditation.
Join us at SDGC25 in Dallas and online, this October 15–17. In-person and virtual tickets are available - your invitation to connect, share ideas, and explore service design's impact on business.
We are excited to share the entire recording and the full transcript of this event with Service Design practitioner and accessibility expert Dr. Benjamin Nanchen.
Service design has matured beyond its origins to become a transformative force within organisations. As businesses and public institutions face complex challenges, service design offers a path toward sustainable, human-centred transformation.
We Were Never Just Mappers In the age of AI, strategy is no longer a static plan – it is a living, sensing system that learns, forecasts and adapts in real time. Traditional service design, once rooted in experience mapping and participatory workshops, is now evolving into the orchestration of intelligent infrastructures: systems that don’t just serve, but continuously evolve. AI, strategy is no longer a static plan – it is a living, sensing system that learns, forecasts and adapts in real time. Traditional service design, once rooted in experience mapping and participatory workshops, is now evolving into the orchestration of intelligent infrastructures: systems that don’t just serve, but continuously evolve.
Design plays a critical role in supporting organisations in regulated sectors, not just to meet cost, growth, and risk imperatives, but also to deliver outcomes that consider purpose, wellbeing, sustainability, and ultimately, a fair exchange of value for all stakeholders.
In the Midwest region of the USA, in a city known for its legacy of innovation and resilience, is a leading health system and one of the region’s largest employers. They are investing in a major facility expansion and transforming their workforce development strategy to meet future talent needs and empower the local community.
Join us for the Service Design Global Conference 2026 (SDGC26) in Germany and online on 28-30 October!
From Evidence to Action: Join the SDN Global Café Exploring the UK’s First Public Design Evidence Review with Professor Lucy Kimbell and David Singer. Join us on 18 March, 2026!
How can you implement AI as a tool in the backstage of your service to support your staff and deliver better services? Ask your questions to Chief Experience Officer at AIntegrator and Service Design enthusiast Patrício André.
A one day family-reunion style event in the heart of Switzerland to celebrate Service Design with workshops, hangout moments and community service.
When children can no longer safely remain with their parents, their outcomes are better when placed with relatives or adults they know ("kin"). But kin often faced barriers to getting licensed. The aim was to keep children safe with kin by making licensing more equitable.
Service Designer: Bloom Works, LLC, Child Welfare Team
Service Provider: Child Welfare Playbook Working Group (run by Marina Nitze)
Industry: Government
An energy company’s onshore renewables division was losing millions due to inconsistent spare parts management across six wind farms. This led to low morale, wasted time, poor inventory accuracy (as low as 11%) and increased turbine downtime.
Service Designer: Alissa Millenson, Service Design & Program Lead
Service Provider: Energy Company
Industry: Energy
In 2024, service design is evolving rapidly but remains underrecognized. Confusion over roles and terminology leads to misunderstandings and underutilization. To address this, SDN fosters a global community to raise awareness and drive the growth of service design practices.
Service Designer: Gabriele Michele Frattini, Yihui Wang, Shao-ching Lu, Richard Mireku, Felipe Rocha Melhado, Katie Sadler, Seth Campbell, Sudeshna Mahata, Palak Gupta, Alejandra Villacis Miranda, Judee Bendiola, Bhownit Singh, Silvia Rossetti
Service Provider: Service Design Network
Industry: Professional Services/Other
Naturally Occurring Retirement Communities (NORCs) integrate health, social, and physical supports within apartment buildings, community housing and condominiums with a high density of older adults. However, it faces a lack of an established service model, tools, roles and norms for service provision.
Service Designer: Chris Ferguson (Project Supervisor and Strategist) Samiha Essakhi (Service Designer) Mia Mo (Service Designer) Robyn Carino (Service Designer) NIC Operations, Evaluation Team and Frontline Staff
Service Provider: NORC Innovation Centre (NIC) at the University Health Network (UHN).
Industry: Healthcare
Service Design Award 2025 - Professional Commercial Finalist
Service Design Award 2025 - Professional Non-Profit Finalist
Service Design Award 2025 - Professional Non-Profit Finalist
Service Design Award 2025 - Best Professional Commercial Project (Winner)
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