Join us at the Service Design Global Conference 2026 in Germany and online, 28–30 October. SDGC26 Registration is Now Open, Early Bird tickets are on sale.
Created for service designers with 2+ years’ experience, the 8-week, 8-module course offers you the chance to strengthen your core skills, expand your capabilities, and earn Professional Accreditation.
Join us at SDGC25 in Dallas and online, this October 15–17. In-person and virtual tickets are available - your invitation to connect, share ideas, and explore service design's impact on business.
Are you a student working on a Service Design project in Switzerland? Here’s your chance to showcase your work and get recognized by the Swiss Service Design Network!
Prototyping an AI mentor to spark civic imagination in young people This article presents ‘Echo’, a student project developed within the Service Design and Strategic Innovation (SDSI) master programme in collaboration with the European Movement Latvia. It explores how we reframed youth civic disengagement as a challenge of personal relevance and prototyped an AI-assisted tool linking career aspirations with civic imagination.
Service design has matured beyond its origins to become a transformative force within organisations. As businesses and public institutions face complex challenges, service design offers a path toward sustainable, human-centred transformation.
We Were Never Just Mappers In the age of AI, strategy is no longer a static plan – it is a living, sensing system that learns, forecasts and adapts in real time. Traditional service design, once rooted in experience mapping and participatory workshops, is now evolving into the orchestration of intelligent infrastructures: systems that don’t just serve, but continuously evolve. AI, strategy is no longer a static plan – it is a living, sensing system that learns, forecasts and adapts in real time. Traditional service design, once rooted in experience mapping and participatory workshops, is now evolving into the orchestration of intelligent infrastructures: systems that don’t just serve, but continuously evolve.
Design plays a critical role in supporting organisations in regulated sectors, not just to meet cost, growth, and risk imperatives, but also to deliver outcomes that consider purpose, wellbeing, sustainability, and ultimately, a fair exchange of value for all stakeholders.
Join us for the Service Design Global Conference 2026 (SDGC26) in Germany and online on 28-30 October!
Join us for the SDN Members Onboarding on 24 March, 2026! Discover exclusive membership benefits, connect with fellow service design enthusiasts, and explore ways to elevate your practice—all in just one hour with our host Birgit Mager.
Discover the key insights of the 12+ Service Design webinars we hosted in 2026 and inform the future of the community by sharing your wishes for 2027.
How can you implement AI as a tool in the backstage of your service to support your staff and deliver better services? Ask your questions to Chief Experience Officer at AIntegrator and Service Design enthusiast Patrício André.
When children can no longer safely remain with their parents, their outcomes are better when placed with relatives or adults they know ("kin"). But kin often faced barriers to getting licensed. The aim was to keep children safe with kin by making licensing more equitable.
Service Designer: Bloom Works, LLC, Child Welfare Team
Service Provider: Child Welfare Playbook Working Group (run by Marina Nitze)
Industry: Government
An energy company’s onshore renewables division was losing millions due to inconsistent spare parts management across six wind farms. This led to low morale, wasted time, poor inventory accuracy (as low as 11%) and increased turbine downtime.
Service Designer: Alissa Millenson, Service Design & Program Lead
Service Provider: Energy Company
Industry: Energy
In 2024, service design is evolving rapidly but remains underrecognized. Confusion over roles and terminology leads to misunderstandings and underutilization. To address this, SDN fosters a global community to raise awareness and drive the growth of service design practices.
Service Designer: Gabriele Michele Frattini, Yihui Wang, Shao-ching Lu, Richard Mireku, Felipe Rocha Melhado, Katie Sadler, Seth Campbell, Sudeshna Mahata, Palak Gupta, Alejandra Villacis Miranda, Judee Bendiola, Bhownit Singh, Silvia Rossetti
Service Provider: Service Design Network
Industry: Professional Services/Other
Naturally Occurring Retirement Communities (NORCs) integrate health, social, and physical supports within apartment buildings, community housing and condominiums with a high density of older adults. However, it faces a lack of an established service model, tools, roles and norms for service provision.
Service Designer: Chris Ferguson (Project Supervisor and Strategist) Samiha Essakhi (Service Designer) Mia Mo (Service Designer) Robyn Carino (Service Designer) NIC Operations, Evaluation Team and Frontline Staff
Service Provider: NORC Innovation Centre (NIC) at the University Health Network (UHN).
Industry: Healthcare
Service Design Award 2025 - Professional Commercial Finalist
Service Design Award 2025 - Professional Non-Profit Finalist
Service Design Award 2025 - Professional Non-Profit Finalist
Service Design Award 2025 - Best Professional Commercial Project (Winner)
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