Join us at SDGC25 in Dallas and online, this October 15–17. In-person and virtual tickets are available - your invitation to connect, share ideas, and explore service design's impact on business.
We are excited to share the entire recording, recommended resources and the fill transcript of this event with Freelance Service Designer Leili Mirzakhalili.
The Service Design Network is thrilled to reveal the Service Design Award 2025 finalists! These projects represent the very best in service design worldwide — pushing boundaries, creating impact, and inspiring change. Now it’s your turn to join the celebration: cast your vote in the Public Choice Award and help spotlight your favourite project!
We are excited to share the entire recording and transcript of this event Swiss Creative Consultant and Service Design practitioner Valentina Röschli.
Service design has matured beyond its origins to become a transformative force within organisations. As businesses and public institutions face complex challenges, service design offers a path toward sustainable, human-centred transformation.
We Were Never Just Mappers In the age of AI, strategy is no longer a static plan – it is a living, sensing system that learns, forecasts and adapts in real time. Traditional service design, once rooted in experience mapping and participatory workshops, is now evolving into the orchestration of intelligent infrastructures: systems that don’t just serve, but continuously evolve. AI, strategy is no longer a static plan – it is a living, sensing system that learns, forecasts and adapts in real time. Traditional service design, once rooted in experience mapping and participatory workshops, is now evolving into the orchestration of intelligent infrastructures: systems that don’t just serve, but continuously evolve.
Design plays a critical role in supporting organisations in regulated sectors, not just to meet cost, growth, and risk imperatives, but also to deliver outcomes that consider purpose, wellbeing, sustainability, and ultimately, a fair exchange of value for all stakeholders.
In the Midwest region of the USA, in a city known for its legacy of innovation and resilience, is a leading health system and one of the region’s largest employers. They are investing in a major facility expansion and transforming their workforce development strategy to meet future talent needs and empower the local community.
Join us for the Service Design Global Conference 2025 (SDGC25) in Dallas or online on October 15-17!
You want to build a solid foundation for your service design practice? You want to gather theoretical foundations, methodological skills and practical experience? Then this Service Design Practitioner Curriculum is the program for you!
Strengthen your core skills, expand your capabilities, and earn professional accreditation from the Service Design Network Academy.
You want to build a solid foundation for your service design practice? You want to gather theoretical foundations, methodological skills and practical experience? Then this Service Design Practitioner Curriculum is the program for you!
In 2024, service design is evolving rapidly but remains underrecognized. Confusion over roles and terminology leads to misunderstandings and underutilization. To address this, SDN fosters a global community to raise awareness and drive the growth of service design practices.
Service Designer: Gabriele Michele Frattini, Yihui Wang, Shao-ching Lu, Richard Mireku, Felipe Rocha Melhado, Katie Sadler, Seth Campbell, Sudeshna Mahata, Palak Gupta, Alejandra Villacis Miranda, Judee Bendiola, Bhownit Singh, Silvia Rossetti
Service Provider: Service Design Network
Industry: Professional Services/Other
Naturally Occurring Retirement Communities (NORCs) integrate health, social, and physical supports within apartment buildings, community housing and condominiums with a high density of older adults. However, it faces a lack of an established service model, tools, roles and norms for service provision.
Service Designer: Chris Ferguson (Project Supervisor and Strategist) Samiha Essakhi (Service Designer) Mia Mo (Service Designer) Robyn Carino (Service Designer) NIC Operations, Evaluation Team and Frontline Staff
Service Provider: NORC Innovation Centre (NIC) at the University Health Network (UHN).
Industry: Healthcare
Four geographically separate medical clinics with different functions and staff were being consolidated into one location, creating challenges in change management and user unfamiliarity with the interior design process. They needed support to bridge between disciplines in this complex redesign procress.
Service Designer: Sydney Johnson / Kristofer Kelly-Frere / Pamela Downey
Service Provider: Calgary Foothills Primary Care Network
Industry: Healthcare
Thoughtworks is a leading technology consultancy, operating in 19 countries with 10,000 employees. Following a period of rapid growth during which our workforce nearly doubled, the pandemic reshaped how employees connected with each other and the business. Our IPO in 2021 marked another significant turning point, redefining business expectations and transforming how we operate.
Service Designer: Sara Michelazzo, Thoughtworks
Service Provider: Thoughtworks
Industry: Information Technologie
In-house service designers operate as integral parts of their respective organisations, carrying a deep understanding of their cultures, processes and long-term goals, and enabling them to craft appropriate solutions.
This article aims to explore the underutilised potential of systemic service design methods in providing the necessary overview and facilitating green transitions in sustainable supply chains by being a facilitator of the interdisciplinary process. We will introduce a ‘Mess/Gigamap’ template with an influence from Geels´ (2005)1 ‘Multi-Level Perspective’ model. In addition, we will show how ‘Mess/Gigamaps’ are tools that can aid conversations between stakeholders to visually understand the complexities that they are facing. The aim of this template is to enable the creation of systemic maps as boundary objects to facilitate discussions between multiple stakeholders.
Service Design Award 2024 - Student Finalist
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