Latest case studies

Case Study Design Connection: Empowering the Global Service Design Community

Design Connection: Empowering the Global Service Design Community

In 2024, service design is evolving rapidly but remains underrecognized. Confusion over roles and terminology leads to misunderstandings and underutilization. To address this, SDN fosters a global community to raise awareness and drive the growth of service design practices.


Service Designer: Gabriele Michele Frattini, Yihui Wang, Shao-ching Lu, Richard Mireku, Felipe Rocha Melhado, Katie Sadler, Seth Campbell, Sudeshna Mahata, Palak Gupta, Alejandra Villacis Miranda, Judee Bendiola, Bhownit Singh, Silvia Rossetti

Service Provider: Service Design Network

Industry: Professional Services/Other

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Case Study Service Design for NORCS (Naturally Occurring Retirement Communities).

Service Design for NORCS (Naturally Occurring Retirement Communities).

Naturally Occurring Retirement Communities (NORCs) integrate health, social, and physical supports within apartment buildings, community housing and condominiums with a high density of older adults. However, it faces a lack of an established service model, tools, roles and norms for service provision.


Service Designer: Chris Ferguson (Project Supervisor and Strategist) Samiha Essakhi (Service Designer) Mia Mo (Service Designer) Robyn Carino (Service Designer) NIC Operations, Evaluation Team and Frontline Staff

Service Provider: NORC Innovation Centre (NIC) at the University Health Network (UHN).

Industry: Healthcare

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Case Study Translating Design

Translating Design

Four geographically separate medical clinics with different functions and staff were being consolidated into one location, creating challenges in change management and user unfamiliarity with the interior design process. They needed support to bridge between disciplines in this complex redesign procress.


Service Designer: Sydney Johnson / Kristofer Kelly-Frere / Pamela Downey

Service Provider: Calgary Foothills Primary Care Network

Industry: Healthcare

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Case Study Unlocking Employee Growth and Business Success through Service Design.

Unlocking Employee Growth and Business Success through Service Design.

Thoughtworks is a leading technology consultancy, operating in 19 countries with 10,000 employees. Following a period of rapid growth during which our workforce nearly doubled, the pandemic reshaped how employees connected with each other and the business. Our IPO in 2021 marked another significant turning point, redefining business expectations and transforming how we operate.


Service Designer: Sara Michelazzo, Thoughtworks

Service Provider: Thoughtworks

Industry: Information Technologie

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Case Study Using Service Design to foster intergenerational connection

Using Service Design to foster intergenerational connection

East London Cares are an amazing organisation who do work to combat loneliness, through running social clubs and fostering friendships. But they have capacity which isn’t being taken advantage of; they’re looking to adapt their service in order to attract more people, encourage sustainable engagement, and foster more social connections.


Service Designer: Savannah Fishel

Service Provider: UK

Industry: Healthcare

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Case Study Service Design for a New Educational Model

Service Design for a New Educational Model

Design a strategy to ease the fears and doubts parents had while experiencing this new educational model.


Service Designer: Susana Olarte, Sara Castro, Lina Jiménez, Valentina Randazzo, Natalia Rodriguez, Daniel Pinilla, Maria Paula Guarnizo, Karen Blanco, Eduardo Cáceres, Johana Soto, Francisco Orjuela, Santiago Monroy, Jefferson Delgado, Faviana Huarachi.

Service Provider: Háptica

Industry: Education

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Case Study Transforming a Mobility Insurance Claim Experience through Service Design

Transforming a Mobility Insurance Claim Experience through Service Design

Managing post-accident emotional stress complicates motor claims. Incomplete processes cause delays, fraud, and communication problems. In KSA, disjointed systems hinder data and compliance. Focus on empathy and integration for improved insurance service.


Service Designer: Arwa Hussein

Service Provider:

Industry: Financial Services

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Case Study Service Redesign: Frictionless Payment at Forsyth Farmers’ Market

Service Redesign: Frictionless Payment at Forsyth Farmers’ Market

Apply a Service Design approach to work with and improve upon the service of Savannah, GA’s local food justice organization “Forsyth Farmers’ Market”. This project sought ways to improve and enhance existing services within a local community.


Service Designer: Students of Savannah College of Art and Design: Subin Cho, Carey Lin and Tirath Puni

Service Provider: Forsyth Farmers' Market (FFM)

Industry: Retail

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Latest case studies

Case Studies: Government Kin-first Co-design in Child Welfare

Kin-first Co-design in Child Welfare

This service co-design project set out to create a “kin-first” approach at a government agency tasked with the safety of children and youth in a US state of over 7 million people.


Service Designer: Bloom Works, LLC Child Welfare Team

Service Provider: New America’s New Practice Lab in partnership with WA DCYF

Industry: Government

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Case Study CoronaCheck: Service Design In Times Of Crisis

CoronaCheck: Service Design In Times Of Crisis

To combat this crisis at a national level, the Dutch Ministry of Health, Welfare and Sport assembled a multidisciplinary team to develop a solution to re-open society safely for 17 million inhabitants.


Service Designer: Emilie van Spronsen, Saskia Mosterman, Jette Stuyt

Service Provider: Koos Service Design

Industry: Information Technologie

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Case Study Design Guidance Service

Design Guidance Service

We won a project to develop a design system for the Children’s code. Our challenge was to support technology teams to better adhere to the code and ultimately, to enable the creation of more responsible services for young peopl.


Service Designer: Not applicable

Service Provider: For the ICO ( ‘Information Commissioner’s Office’)

Industry: Education

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Case Studies: Government Design to reactivate the construction industry

Design to reactivate the construction industry

The challenge for BBK was to give support in the creation of the service and experience so that these companies could implement the sanitary protocol and its iniciativas during the COVID crisis. All of this with the objective to take care of the workers and the nearby communities, besides reactivating the industry.


Service Designer: BBK group

Service Provider: Cámara Chilena de la Construcción

Industry: Government

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Case Study Journey Repository - Internal service design teams

Journey Repository - Internal service design teams

● We are working with the largest HR service provider for starters, self-employed persons, employers and accountants in Belgium.


Service Designer: Cedric Kamp

Service Provider: Knight Moves

Industry: Other

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Case Study Decarbonising farming with a co-created circular service model

Decarbonising farming with a co-created circular service model

At the centre of this global debate, farmers feel like they live in a paradox; they feel pride in feeding the planet but guilty of polluting it. While the European Green Deal sets the direction, farmers are left on their own to find effective solutions for their businesses. We are only at the early stages of measuring GHG, and most solutions connected to public funding are centred around organic farming.


Service Designer: Agency, size 40

Service Provider: Global crop nutrition and agriculture solution provider

Industry: Government

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Case Study Braver Training Grounds: Customer Experience Design, Social Housing

Braver Training Grounds: Customer Experience Design, Social Housing

The client is a small organization that supports affordable housing options in a small municipality and surrounding area.. In 2021 they commissioned The consultant, a human-centred design agency to conduct an independent assessment of their current state of customer experience and to offer recommendations about how to improve it.


Service Designer: Kristofer Kelly-Frere, John Vardalos, Kevin Drinkwater, Cindy Lam

Service Provider: J5 Design

Industry: Professional Services/Other

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Case Study Trauma-informed service design with the City of Philadelphia’s Office

Trauma-informed service design with the City of Philadelphia’s Office

Philadelphians facing homelessness arrive at the City’s access sites in their most vulnerable state. Staff can experience vicarious trauma while helping those in need. What do trauma-informed services look like for people experiencing homelessness and staff who support them?


Service Designer: Devika Menon, Service Design Strategist at the Service Design Studio, City of Philadelphia, Liana Dragoman, Director of the Service Design Studio, City of Philadelphia

Service Provider: Office of Homeless Services

Industry: Government

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