The Service Design Network (SDN), founded in 2004, is the leading non-profit institution for expertise in service design and a driver of global growth, development and innovation within the practice. Through national and international events, online and print publications and coordination with academic institutions, our member-based network connects multiple roles within agencies, business, and government to strengthen the impact of service design within the public and private sectors. Ours is a global, open-minded network, focused on knowledge-sharing, collaboration and exchange.
On June 1, the service design community will come together in recognition of Service Design Day, an occasion designed to acknowledge the power of service design! Join us in celebration!
Have you ever paused to think about the kind of leader you are—or want to be? Leadership isn’t just about getting things done. It’s about inspiring trust, creating space for creativity, and shaping a culture where people (including you!) can thrive. If you’re leading—or hoping to lead—in the world of service design, we’ve got just the thing to help you level up.
Join us at SDGC25 in Dallas and online, this October 15–17. In-person and virtual tickets are available now—your invitation to connect, share ideas, and explore service design's impact on business.
The Service Design Award 2025 is your chance to showcase your innovative service design projects to a global audience. Whether you’re a professional or a student, this is your moment to gain international recognition and make an impact. Submit by 31 July 2025 and let your work speak for itself!
Join us for the Service Design Global Conference 2025 (SDGC25) in Dallas or online on October 15-17!
Nowadays, leading (service design) teams is a very responsible and demanding task in both traditional and agile organisations. This 4-module learning journey is designed to support current or prospective leaders in managing their broad range of daily tasks.
Touchpoint is the first and only journal dedicated to the practice of service design. Published by practitioners for practitioners, Touchpoint is essential reading for both newcomers and seasoned experts alike.
Looking to connect with your local peers? SDN chapters are vibrant communities where service designers can connect, create and exchange knowledge on a regional level. Join one of the existing chapters or build a new one in your country or area.
Make your mark! Create your profile and establish yourself within the SDN community! With your profile on our website, you will be visible to a global community of service design newcomers and experts; potential clients, peers and partners.
Learn more from and about the individuals and organisations that make up the SDN network. Interviews with members of the community can be found here as well as insights from many more concerning the latest news, trends, tools and techniques shaking up the industry.
We want to hear from you too! Join the conversation by sharing your thought pieces today.
Did you know that as an SDN member, you can promote your job offerings on our website for free? Here is a quick guide on how to do it! Not a member yet? Of course, you can also advertise your job offerings on our website!
As the Service Designer for Employee Experience, you will drive the process and engagement around building comprehensive service blueprints to provide the end-to-end view of their experience flows.
If you’re passionate about creating positive change and want to work in a supportive environment, we would love to hear from you!
We are currently recruiting for 2025 internships. If you like a challenge and are keen on shaping the future Mormedi is the right place for you. Please check out our web: www.mormedi.com
In 2024, service design is evolving rapidly but remains underrecognized. Confusion over roles and terminology leads to misunderstandings and underutilization. To address this, SDN fosters a global community to raise awareness and drive the growth of service design practices.
Service Designer Gabriele Michele Frattini, Yihui Wang, Shao-ching Lu, Richard Mireku, Felipe Rocha Melhado, Katie Sadler, Seth Campbell, Sudeshna Mahata, Palak Gupta, Alejandra Villacis Miranda, Judee Bendiola, Bhownit Singh, Silvia Rossetti
Service Provider Service Design Network
Industry Professional Services/Other
In 2021, Taipei Fubon Bank’s in-house team realized they lacked accessibility features for customers with disabilities
Service Designer Jia Jia (Anna) Wang
Service Provider Taipei Fubon Bank
Industry Financial Services
Goodwill faced the challenge of effectively enhancing donor and consumer loyalty and engagement to increase second-hand item donations and sales, to secure sufficient support to provide charitable opportunities to the community.
Service Designer Ruiwen Shou, Miao Hu, Baohua Song, Weiwei Tang
Service Provider Goodwill
Industry Retail
Context Studio, in collaboration with Dublin City Council and a number of Disabled Persons Organisations, developed an inclusive consultation process aligned with the UNCRPD to prioritise the representation of disabled individuals' voices in public decision-making.
Service Designer Context Studio, Dublin – Design team: John Lynch & Sean Casey
Service Provider Dublin City Council, Ireland
Industry Government
