This season, we’re bringing together passionate professionals, expert facilitators, and hands-on learning experiences to help you level up your skills and confidence. 

By purchasing a ticket, you’re not just investing in your own learning—you’re actively supporting the SDN’s mission to push the boundaries of service design. As a non-profit, all ticket revenue goes directly toward expanding awareness of service design’s value and advancing its application across multiple domains. Your participation helps us strengthen the global community and drive the future of our field forward.

Thank you for your support—now explore our courses below!

Service Design Leadership Lab

Apr 30 – July 2, 2025 | With Prof. Dr. Tina Weisser

Leadership in service design is more than just knowing the tools—it’s about bringing people together, making tough decisions, and guiding teams through complexity. This 4-module learning journey is built for current and aspiring leaders who want to refine their leadership style and make a bigger impact.

• Develop your own leadership approach through self-assessment and reflection
• Learn how to motivate, align, and inspire diverse teams
• Gain practical strategies to lead with confidence in both agile and traditional environments

Whether you’re leading a team now or preparing for the next step in your career, this course will equip you with the mindset, skills, and tools to lead with clarity and impact. Learn more about the course on our website.

Service Design Practitioner Curriculum (Training + Accreditation)

May 8 – Jul 31, 2025 | With Thomas Brandenburg

Want to master the essentials of service design? This course takes you from theory to hands-on application, helping you build a strong foundation in service design methodologies and best practices.

• Deep dive into service design theory, methods, and tools
• Work on real-world case studies to apply what you learn
• Gain an official accreditation to boost your credentials

Perfect for those new to service design or professionals looking to solidify their expertise and apply service design with confidence. Learn more about the course on our website.

The Design of Change: Essentials for Service Designers

May 22 & June 5, 2025 | With Prof. Dr. Tina Weisser

Having a great idea is one thing—making it happen is another. Even the best service concepts can fall short when they hit real-world complexities. This course helps you understand why and what to do about it.

• Explore the barriers that prevent ideas from becoming reality
• Learn how to navigate resistance and drive adoption
• Discover practical strategies for turning service concepts into lasting change

If you’re a service designer who wants to see real impact from your work, this course will give you the insights and tools to make it happen. Learn more about the course on our website.

Branding for Service Design with AI Tools

On-demand course | With Fiona Myles and Javier Garcia

What is a brand? How do you define, create and evolve one? And why is it important for service design and how can you get AI to support you? This 2h on-demand lecture is covering the key business considerations, principles and tools of branding for service design.

• Why a brand is important for service design

• How to go about creating and evolving a service brand together with emerging AI tools to support you

• Developing brand personality, tone of voice and personas using AI

• How to organise service brand portfolios

Perfect for service designers, design strategists and anyone interested in harnessing the power of branding in their practice. Learn more about the course on our website.

Curious? Dive in, explore, and grow with us this Spring! Let's make this season one of learning, transformation, and new possibilities at the SDN Academy.