4-day Service Experience Design Masterclass 2018

Nanyang Polytechnic, School of Design, Service Experience Design Masterclass in collaboration with Royal College of Art from 12-15 November 2018.

Nanyang Polytechnic’s School of Design jointly organised a 4-day Service Experience Design Masterclass with Royal College of Art (RCA), United Kingdom from 12-15 November 2018. The Masterclass saw the coming together of 40 UX designers, educators and professionals from Government Agencies, SMEs, Finance, Education, Healthcare, Technology and Design Sector. RCA’s Facilitators, Dr Nick de Leon, Mr Bahbak Hashemi-Nezhad and Mr Clive Grinyer shared many practical and effective insights of the Service Design application in many industries. The outcome? Everyone collaboratively developed many creative service and product solutions using Service Design principles that are implementable at their workplace!


“As the youngest participant in this Course, I learnt so much in this intense 4-day course on hashtag#servicedesign! With incredibly knowledgeable and engaging lecturers from the Royal College of Art in the UK, amazingly conscientious and meticulous organisers from Nanyang Polytechnic, and a diverse and energetic group of participants from so many different types of organisations and industries. It was such a fruitful 4 days at NYP!”


Yun Zhen Choy

UX Researcher at Minitheory


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