Understanding Service Design - SDN Ukraine MeetUp

The SDN Ukraine chapter is getting active in putting the spotlight on the local service design community. Starting off a series of events to come in the future, they have presented some insightful talks and gathered interesting people from the service design community.

We spent some awesome time with a range of service design practitioners from both digital and non-digital businesses sides on June 24, 2018 at the 1991 Civic Tech Center. 

We got a couple of great talks, and we hope this tradition will take even better shape with time.

  • Rodion Sorokin from Humanized Design made a great jump into service design history and explained how service design practices impact our lives today.
  • Maksym Tkachuk from form.com shared their thoughts on service team structures in agile environments.

This time we invited business representatives and discussed: 

  • What is service and service design
  • Understanding service design by business
  • How design thinking differs from business thinking

At the meeting, everyone could write and share way he understands "service design" term. 

We were actually pleased that everybody talks about the same things when they hear "service design." 

Also, we outlined the range of problems for business and defined themes for the following events.

List of participants:

  • Maksym Tkachuk, design chief @ form.com / co-founder @ apollo dc
  • Rodion Sorokin, founder @ humanized design
  • Andriy Todorov, business consultant
  • Oleg Kravchuk, co-founder @ apollo dc
  • Igor Dyakov, design @ fezr.com
  • Dariia Ivashchenko, design @ dreamteam.gg
  • Olexandr Yefremov, ceo @ kitsoft
  • Maria Zaytseva, design @ kitsoft
  • Alexander Mikhnenko, devops @ audatex ukraine
  • Yulia Shtypula, service design @ pumb
  • Iryna Kysil, customer satisfaction dept. @ pumb
  • Olena Gonorovska, consultant @ gonorovska.com
  • Olesya Malevanaya, pm lead @ unit.city

Special thanks to:

Masharo Olena, Motor (Transport) Insurance Bureau of Ukraine, 

Head of Department of Information Support, Analysis and Insurance Methodology

Related Headlines

SDN Chapters Secure Your Spot at the Service Design Global Conference 2025!

Secure Your Spot at the Service Design Global Conference 2025!

Join us at SDGC25 in Dallas and online, this October 15–17. In-person and virtual tickets are available now—your invitation to connect, share ideas, and explore service design's impact on business.

Continue reading
SDN Chapters Your Ideas Matter: Call for Papers on Equitable Experiences

Your Ideas Matter: Call for Papers on Equitable Experiences

In service design, achieving equity means actively removing systemic barriers so that people – regardless of race, ethnicity, gender, age, ability, or socioeconomic status – can access, engage with, and benefit from services and experiences.

Continue reading
SDN Chapters SDGC24 Replay tickets available for purchase

SDGC24 Replay tickets available for purchase

In case you missed the Service Design Global Conference 2024, you can purchase Replay access to all recordings and view them at your leisure until October 4, 2025.

Continue reading
SDN Chapters Achieving Interdisciplinarity—Touchpoint Vol.15 No.2 is out!

Achieving Interdisciplinarity—Touchpoint Vol.15 No.2 is out!

In this issue of Touchpoint, we focus on interdisciplinarity itself. What does success look like, and what are the tried and tested methods to achieve it?

Continue reading