Friendship, Collaboration, and Service: How Shelley Evenson and Birgit Mager designed a movement

The friendship of Shelley Evenson and Birgit Mager represents a collaboration that has sustained the field since its early days. Their work has been especially instrumental in the United States.

As many service designers can attest, talking about service design with other designers has gotten easier in the past couple years. Universities are increasingly offering courses in service design, and more and more companies are building internal teams. Said Evenson, “We hit the tipping point about three or four years ago. I think many large organizations are realizing that they have to serve their employees, and so traditional approaches to HR, recruiting, and etcetera are actually service design challenges.”

What does it mean if we are no longer designing for people to people, or people to machine interactions, but maybe we are designing for machine to machine interactions, but still bring value to people? —Birgit Mager

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